Civil: Chang'an
Now is period of development of an economy high speed, also be the necessary phase of transition. A lot of enterprises pay attention to a client to experience very much and the product innovates, resemble game same, need upgrades ceaselessly will get used to the market, satisfy player requirement, garment industry more not exceptional. And through Internet, the concussion of electric business, hypostatic already aid is affected, a lot of well-known trademarks also disappear before the masses gradually because of a few problems, but company of brand of a dress is existing all the time, it is Hai Lan's home.
Regard our country as very well-known dress trademark, hai Lan's home basically is widely known, let people know this dress brand from the demon sex dancing of the Yin Xiaotian 10 years ago, arrive two years again before forest the home that updated tall air cooling makes people new face up to Hai Lan, hai Lan's home welcomes a few that years all the time by a lot of people. But the author that very few somebody knows this company. But these days, the father Zhou Jianping of Hai Lan's home is however on shareholder plenary meeting, force rancors a lot of small shareholder, this thing makes Hai Lan's home rapid make a central point, person energy of life is to be in for a short while more get promotion quickly.
This accident is born this year in April the middle ten days of a month, hai Lan's home is holding year shareholder plenary meeting at that time. Besides the large stockholder of the company, still a lot of small shareholder attended the meeting. Communicating link, small shareholder is right in the part the inventory problem with Hai Lan's current home and existing management mode raises doubt. After thinking of Zhou Jianping hears these issues, can't restrain fury on the spot. "Always say stock issue, let them seek the company with a higher than us income. If they cannot be found, ask me without the qualification. Our income still is in growth, this shows our commercial pattern is unchallenged. End immature question as early as possible, do not want protracted lunch time. Do not want protracted lunch time..
After incident is announced to be on the net, zhou Jianping can say is complete fire know clearly. So, the question that small shareholder raises is, whether is it " immature " , and the management outstanding achievement with the current home with Hai Lan, zhou Jianping's indignant small shareholder, whether to have enough hope? In a year of in the past, the door inn amount of Hai Lan's home increased 6673 from 5792 by 2017, and still be in high speed is outspread. The report indicates year of company earnings last year, hai Lan's home realized income last year 19.09 billion yuan, grow 4.89% compared to the same period. But blame net profit is 3.268 billion yuan, drop somewhat compared to the same period 0.63% .
Enterprise dimensions is expanding, income is increasing, profit is in however drop, where is the problem of this kind of abnormal phenomenon? In fact, the answer can be found in the inventory of Cong Hailan's home. Be in early 2014, domestic stock issue of Hai Lan has been highlighted come out. The home of annual sea billows puts an amount 6.068 billion yuan, increase 9.58 billion yuan the 2nd year. Since then, hai Lan's home did not solve the problem of expensive stock all the time. 2018, the inventory of this company is 9.474 billion yuan, take this company in those days nearly 50% of income. Such scale is in garment industry is quite tall. We should know at present the inventory income of 7 wolves is controlled than having 16% only. So, is keep long in stock much what does inventory mean to a dress?
Well-known, garment industry is the industry of a rapid decline. Design of dress of avery kind of has between season and season different, metropolis keep long in stock much goods in stock. Apparent, these dress already passed s surname, the enterprise must be handled with low, this nature can reduce the net gain of the company. Not only such, much stock keep long in stock is meant take up many fluidity, bring about cash to shed shortage, the development of block up enterprise, also reduced the liquidity of the enterprise. This shows, the stock of the home to Hai Lan represents small shareholder suspicion, be not unreasonable, the inventory of a large number of keep long in stock, already made the one big hidden trouble of Hai Lan's home.
So, the commercial pattern of Hai Lan's home is no good so that connect to last line, what problem can you exist inside? Above all, we must want to understand what at present Hai Lan's home uses is what trade pattern. Hai Lan's home is company of a clothing, do not design, do not manufacture clothing. Its product is taken directly from the processing factory. The shop of Hai Lan's home is built by concessionary business, hai Lan's home manages a brand only. Current, more and more competitive industries use Hai Lan's home to manage mode as its, and the decrescent of market competition ability of the home that this kind of means also can allow Hai Lan. Of domestic gain level of Cong Hailan drop the abuse that can see pattern of this kind of operation. So, zhou Jianping anger rancors small shareholder, also be too self-confident rather overdid.
From inside Zhou Jianping's word we can see, his anger rancorring partner people the income scale of the home that taxi gas comes from Yu Hailan. In fact, look from the angle of outstanding achievement, hai Lan's home is in China of garment industry appear on the market the company has very great actual strength really. However, zhou Jianping is opposite only the person of oneself income scale be pleased with oneself, have enough hope really? Come round to look from eye, hai Lan's home still is worn in growth really, but add fast become very slow. If do not seek a method to change,go breaking through, very large possibility faces the crisis.
As slow as outstanding achievement growth those who form bright contrast is, hai Lan's home had opened door store. Data shows, hai Lan's home opened 1181 doors store newly 2018, shut 300, grow 881 completely. Current, the company shares 6673 doors inn, among them domestic brand of Hai Lan 5097, love 1281 to reside hare brand, other trademark 295. Use the management pattern of Hai Lan's home, door store is more, inventory risk is bigger. In addition, the dilate of inn of the door below a large number of lines needs powerful capital to support, and domestic outstanding achievement of Hai Lan has shown fatigue sense apparently, the profit of door inn whether prop up its practice cost to also be worth deliberate.
Outside the discussion that causes besides commercial pattern, hai Lan's home still borroweds because of " " conflagration. On May 8, a well-known trademark passes date of Zhang of its government small letter to open the home of rancorring Hai Lan directly, and the partial dress of the home Hai Lan and this brand undertook contrast, discover a style to wait very similar. In addition, we also can see Hai Lan's home also has to bump into unlined upper garment with the other trademark such as Parisian old and well-known family, Supreme. Differ besides Logo and abecedarian, style and design are very similar also. This brand expresses, already Xiang Hailan's home sends a lawyer to case. A few netizens commented on Hai Lan's home, censure their piracy. To this, hai Lan's home has not make the government explain. Hai Lan's home trades without too much brand, do not make oneself design and development, just take money from the factory directly, this also is the reason with low cost of domestic research and development. This also can bring about a brand to lack individuation, begin to use this one pattern plus more and more brands, the home that brings about Hai Lan lost original competition ability.
Nevertheless more those who make a person notable is, after from Zhou Jianping the son takes over the company of this 50 billion market prise, a few years short inside, the company is as high as one billion four hundred and ten million and sixty-five thousand four hundred and eight with respect to deficit. Not only such, besides borrowed the door, incident of angry rancorring partner, this still is having one billion two hundred and fifteen million seven hundred and fifty-two thousand one hundred and ninety-two dreams to father and son. Estimate this dream before long hind meet undone. The home that takes Hai Lan is expended every year in advertisement cost billions of, on ongoing hair cost however be willing to part with or use is spent 50 million, and not only such, zhou Jianping still is cost gigantic endowment buy a horse, build equestrian culture house, he spends these money on product research and development, na Hailan's home also won't be like this predicament.
Mix through borroweding nevertheless incident of angry rancorring partner, a lot of netizens also state the home to Hai Lan lost good impression. And the home that these things also bring about Hai Lan desertioned a lot of passenger source, that is as high as 9.5 billion inventory is a hidden trouble more. As to future home development of Hai Lan is met how, see Zhou Jianping can realize his problem.
