Internet enters the 25th year of China, as " digital foundation " discharge, reframing oneself are acted in the part in Internet development process.
Of population bonus disappear, let Internet practitioner talk about discharge color to change, how to defeat solution discharge fetters and handcuffs to become topic of new the whole people. Tycoon of Internet cable business in succession go to the countryside whitewashs the wall, investor showed extremely clear discharge to direct, the person do poineering work that longs for discharge is pressed suffocatively by high cost. . . . . .
Regard operation of discharge of Chinese Internet foundation as vane " Baidu allied peak is met " , also be the theme 2019 surely " congress of partner of Baidu alliance zoology " , upgrade from discharge alliance for user alliance. Appear to inform to the outside of purpose: Baidu alliance is pure discharge alliance no longer, wait for a product in foreword of Xiaocheng of frequency of date of a hunderd schools, nearsightedness, intelligence however add hold below, initiates zoology is allied.
Nevertheless, whether can discharge itself bring worry, depend on we understand " discharge " angle. Be in early 10 have the person that do poineering work to complain discharge becomes expensive before New Year more, if snowball is general,new website gets the opportunity cost of discharge and limit cost, still can be born finally such or in that way super App. It is today, somebody complains discharge business is done harder and harder, still not be somebody from sink the market dug a pail of another bucket gold.
The discharge war of Internet resembles is a game that have a blurred vision, look be like cannot find way to do sth, desultorily existing however some kind is inevitable, if go gathering up,the discharge of Chinese Internet is contended for history, always can find the time node of a few clarity again, give experience and rule as to summary therefore.
01 elite times
Deep 1996 autumn, vertical stroke of crossing of cheek of boreal parts in Beijing opera spoken in Beijing dialect had the sign with huge one side, writing above: "Does the Chinese still have many from information freeway far? Northerly 1500 meters. " search along guide go down, can find a company that the name is seaing Hai Wei, chinese Internet once mark sex old standard.
Arrived regrettablly today, the name of seaing Hai Wei sounds already very unfamiliar. The abjection definition that there is media general seaing Hai Wei later is " get in big mist run " , choose a fault already commercial pattern, look for a fault again competitor.
In our culture, to the word with loser rare and complimentary all along, forgot specific historical setting however: In April 1994 portion, china just opened the international special railway line of a 64K. Know flow without the person why content, ponder over this how to make money from inside Internet even without too much person.
Went to the Internet company that appeared 2001 1994, be remained only by what the person memorizes in Netease, Sohu, sina, Tecent, A, Baidu, knowledge puts the word with again a few more substantial amount, still can speak skyline, cat to attack, on the west the BBS of the be in fashion for a period such as ancestral temple.
In these pioneer or tycoon back, or is Zhang Chaoyang, Li Yan grand wait for the sea that witnessed Silicon Valley legend to put in a clique 's charge, or is it is Ding Lei, Ma Huateng skill that takes in tide forward position extremely guest, the likelihood of only exception is " interpreter company " the Ma Yun of build up.
Such result is not worth an accident, elite people earlier than the person of 99% bring into contact with Internet, yang Zhiyuan of deep also know well and DavidFilo make " game is regular " . In the small numerous world that has hundred thousands of user only, compare at discussing " discharge " , people is willing to guess what Internet can change more.
Budding period Chinese Internet, can saying is a flock of elite people the hurricane revolution that start.
Although sina is in 1998 during the world cup, broadcast with 24 hours of scroll the form of news, gain 180 thousand yuan advertisement accrual. Can become 2000 science and technology when bubble appears, many website was in to death on profitable critical point, even if be the sina of gain considerable fame among one's contemporaries, Netease, Sohu, final pick off " rubbish " of the cap, not be current Internet is idiomatic " shed quantitative change to show " , move however dream net and short message are divided into.
What discharge contends for battle is arisen, be attributed to those who search engine to join even.
02 grass root rises abruptly
Consult the countrywide netizen measure that CNNIC announces changes, netizen amount still had 630 thousand only 1997, arrived at the beginning of 2001, this number already violent wind rises to 22.5 million.
Go gradually when the bubble of Internet, people restored the enthusiasm to Internet again, in the NSS that comes down alive in bubble, also handed over a considerable report: Sohu advertisement income reached 29.5 million dollar 2003, the advertisement battalion of sina receives more than 40 million dollar, in the net the savor in swimming the Netease of benefit, in those days total battalion closes be as high as 65.65 million dollar.
Internet boiled thoroughly rise, business of portal, forum, IM, cable, net swims... almost all profitable buying and selling is considered coming out in this moment, almost all players are trying outspread person discharge. The historical leading role of this moment, the individual stationmaster of famous still unknown people.
A person to a computer, with respect to the operation that can become a website, the doorsill is compared it seems that today's from media even low.
The reason depends on, the content on Internet has arrived amply again from deficient superfluous, to solve " get significant information " pain spot, all alone engine became search naturally to just needed, the content that also changed Internet thoroughly distributes logic.
The Baidu that this moment rises abruptly, with individual stationmaster people reached some kind of tacit agreement, search engine is careless root stationmaster people brought discharge, baidu alliance brought income again, the nobody of two hundred and seventy-six million four hundred and forty-seven thousand two hundred and thirty-two, formed the blood capillary of Baidu discharge empire.
The climax appeared 2005, baidu lands Nasidake formally, the open quotation price that appears on the market first days reachs 66 dollars, final closing quotation at 122 dollars. Baidu the share price that day appears on the market extent, before exceeding Google annual income of a year, also lifted Chinese Internet discharge to contend for the first time tide of battle.
Search dog, love asks, the one swarm strong opponent such as search search begins to send force, li Kaifu is being taken " Gu Ge " walk into China, the control that the economic interest of 40% and the voting authority of 35% changed pair of Yahoo China is used in A. . . . . . Immediately pulled open search engine " times of the Warring States " , who took search entrance, who is mastering the gate of vitality of Internet discharge.
Till 2009, gu Ge is shown gradually in China v/LIT be utterly defeated, love asks, search of Yahoo, search gradually physical strength is not raised, battle of this discharge contention just calculates come to an end.
Dispute of 03 the various stateses
Still produced a lot of jobs 2005, big already resounding temporarily, small embedded in historical endless flow.
For instance Foxmail was given Ma Huateng by resell, zhang Xiaolong also joins Tecent to be in charge of Zhang Yiming of QQ mailbox; one year this from this from south open finish school, 1/0; Wang Xing thinks the ten million that became individual center from campus SNS proceed with, do poineering work made the net inside school... the mad tide of a discharge that nobody knows Internet is in, however experience the might of discharge.
The opportunity appears after 2010, chinese smartphone begins to gain ground, the online habit of increasing user transferred a mobile phone from PC, also let the countless person that do poineering work see the possibility that divides up new flow entrance.
The gunfire that this discharge contends for, comparative at the beginning quite feral. "Small gain " appear to sweep across whole Internet with the speed like windstorm for a time, ever joined battlefield sina, Tecent, Sohu, Netease, Baidu. Buy by the group subsequently cause " 1000 round big fight " , can saying is the discharge contention of the most miserable intense on Chinese Internet history.
It is the data of CNNIC likewise, arrived 3 years of 2016 2013, netizen amount of China increased trifling only 100 million people, far add mediumly under before this 20 years fast. Was born however small letter, small gain, naughty treasure, hand 100, the super App of the several users such as today's top headlines, discharge competition arrived approximately mad rhythm, but great majority is a tycoon or the tycoon's agent.
Be familiar with this paragraph of history quite in view of everybody, might as well the attempt analyses below " dispute of the various states " the reason of pattern:
Of low administrative levels, the tycoon has money somebody to have flow, became the gigantic animal that gobbles up discharge gradually, what zoology turned regnant Internet all corners of the country is not secondhand paragraph. For instance the mobile Internet transition of Baidu, what the outside notices is the strategic investment with frequent Baidu, uncared-for it is Baidu alliance 2011 " 3 span greatly " , from the search the times enters open period, become the cornerstone that Baidu grows continuously in mobile Internet times.
Of deep administrative levels, erupt 2 times of population bonus, miscarriage of justice of the person that let many Internet do poineering work the essence that discharge contends for, take flow first come over, think how to change gradually again now. The discharge contention that brings about Internet is with " burn money " those who be premise, inevitable finally to tycoon ask for help, stand in line makes a kind of have to choice, farther also aggravate the fact that the tycoon divides up discharge.
But result, the negative effect such as enclosure of data Gu island, information is formed gradually, discharge gathers together in hand of a few company, poineering cost is added only do not decrease.
04 form an alliance motion
In discharge angst make below, increasing person begins to yearn for that " the search is king " time, although also be a tycoon bristly, the current situation is done not have however so flooey, at least discharge cost still is done not have so expensive, the way that discharge gets is open still, the person that let great majority do poineering work at least has a meal to eat.
Say exactly, the bonus of Chinese Internet ends, changing the discharge intention of people gradually, compare at inchoate naked discharge contention, the essence of discharge refined operation to become new thematic. It is especially after 2018, in Tecent, A, Baidu, byte is jumpy wait to be embraced in succession " small order " , be regarded as to break the broken Jie Zhidao of enclosure of data Gu island, information, and appeared gradually two old school:
One of, the discharge that is based on super App guides.
Just went up in date of small letter public when the line, unanimous point of view depends on abounding small letter zoology, arrived small order times had appeared a few demur, tecent of reprimand of a kind of sound should make the modes of life and relation to their environment of similar AppStore type, also a kind of sound thinks small letter placed more open stance.
Established fact is, may small letter gives aid to in the discharge on date of small order, public the distinction that returns existence direct line of descent and blame direct line of descent, relatively the monopolist figure at 2010, active will gregarious discharge distributes the person that do poineering work, bring to the line to fall retail etc, it is the competitive means of the person that with resource extruding does poineering work no longer.
Secondly, be based on the discharge zoology of open course.
The Baidu after small letter, pay treasure to wait to also be in chip seek " small order " , can yet be regarded as of this pair of person that do poineering work a good news, besides had been measured by the company communication of test and verify, search discharge, electric business flow, information flow undertaking 2 times distributing likewise, and open degree go even farther than.
Current and character, paying Bao Xiaocheng foreword is App in the A such as hammer of already compatible Yu Taobao, tack, Gao De, the practice of Baidu intelligence small order wants more complete, surprise with love art, quick worker, 58 wait with the city built alliance opening a source, the intelligent small order of Baidu gradually be born fastens App at blame Baidu of the waist, the attitude that tries to open breaks the discharge closed circuit with bristly App.
I am willing to be this period appearance " form an alliance " level, the times of flow fast growth ended, tycoons turn to discharge to manage in succession, from angle big and change direction to turn operation subtly completely, pass " form an alliance " the form is different of degree released open signal, the discharge contention of Internet appeared new form.
05 disorders are a flight of stairs
" the game of influence " in have a such words: The disorder is not abyss, the disorder is a flight of stairs.
Contend for battle with the discharge that will describe Chinese Internet, also had not been it seems that. From pretty the ground of barren arrives vassal and consistent, discharge contends for battle to always build some kind of order in the disorder, balance pattern afresh next.
Probably need not too cross angst, population bonus sees the top is the fact that does not dispute, at the same time netizen dimensions is mixed online when long, greeted unprecedented summit again, it is nevertheless digest from what searched increment to transfer to put an amount. The discharge contention of Internet is far did not end, ending is destined too won't bad, had appeared at least two " profit is good " signal:
1, the occurrence that the changes of user behavior enters the mouth as newly as discharge.
When Internet is budding, user behavior focusing at " look " , no matter be portal, BBS,still be not so the chatting room that develop, it is to use a process; that gets information actively to search engine to be the time of king, information explodes further, the way that the user gets information begins to be centered at " search " the prosperity of; mobile Internet and super App, increase the stimulation of iformation flow, user behavior changes again, begin to be used to " brush " movement.
User behavior won't decide case at this point, typical mark is the application of artificial intelligence technology. Had made one of new interactive way e.g. speech, the way that information gets again developmental, need to tell artificial intelligence wanted content only, can listen directly or watch. In light of the active position that waits to wait for a domain in engine of car of intelligent sound box, intelligence from Baidu, A especially, user behavior from active " brush " evolution is pushed for what intelligence changes send, such as speech is alternant wait for artificial intelligence entrance to may become new flow to contend for centre of gravity.
2, tycoon no longer authoritarian, quicken discharge across fission however.
How should big and total flow turn operation subtly, small letter made a very good model. The electric business dream of Tecent 3 fold, small letter flow is measured however stealthily hatch went out to go all out great such electric business parvenu. Facing in Tecent news and today's top headlines fight while, the interesting head of back Tecent a dark horse that became content ecology group. Undoubted confirm a such facts, in the alternate fission process of discharge, already hatch gave a lot of new species.
It is Tecent not merely, baidu has similar plan it seems that, after the zoology layout such as small order of date of a hunderd schools that finish, intelligence, the discharge of Baidu guides no longer confine changes at dinkum advertisement now, dig one-time discharge value, help developer be discharge change the user however, encourage a partner to have allowance operation. Contrast the chemical reaction that place of hatch of small letter discharge appears, advocate the mine of another discharge gold that open Baidu zoology may be developer.
Although Baidu is below the big environment of pare of bonus of mobile Internet discharge,be in the situation is grim, but the value of allied and companionate system that ten years education gives, it is on certain level was underestimated by the outside. Do not have in discharge extremely dispersive the instantly with diversity, have can to say the alliance of Internet blood capillary is companionate, be in next in discharge competition, or will be new not affirmatory element.
The discharge of Internet is contended for and all commerce evolve same, it is one conforms to the principle of simplicity sheet arrives complex process. Discharge changes to stop now at advertising time, "Head broken and bleeding " it is big probability incident, can become of discharge play a way complex rise, change showing way became much rise, have not do not have " mix and differ " likelihood, new order is brewing in.
Of course, the discharge contention of Internet is far did not end, what can have seen is: Already person of a few ten million begins in order to call " degrees small degrees small " , " day cat demon " , " little love classmate " undertake searching. Discharge did not fail not only, still won the way that more lives and grows in the innovation of technology of have the aid of, again nobody can singles is fought alone master discharge entrance.
