Cheng Zijiao of trainee of city of Chen Wei of Lei Yangli of author Piao platinum Cao Wen
Edit Piao Cheng Bo
Everyday in the evening at 9 o'clock, shu Mi (alias) open circle of small letter friend to be able to see, "Essence of life learns TED classical English to make a speech 21 days " " XX word 96 days " " XX reads Day38 (day) " , "Hair of my friend circle links but much, came out to in the evening " , shu Mi tells new capital newspaper reporter, he sees in friend circle via regular meeting course learns " play card " link, course comes more benefit of do as one pleases is read, field mint is read wait for public date or software, "I am willing to see my friend study progresses, do not regard these links as the worry, but the meeting is better if if do not have,having " , shu Mi tells new capital newspaper reporter.
On May 13, date of public of government of center of small letter safety is released " the processing announcement that shares a friend to encircle dozen of card about lure by promise of gain " , convection benefit is read, field mint is read, Pan Duo pulls word of English, rocket to wait to be encircled in the friend " play card " revulsive shared a product to undertake administering. Tecent responds to new capital to sign up for a reporter to say, small believe the catenary outside be being hit according to regulation all the time revulsive behavior, this blow announcement is groovy blow only the result is common show.
Announcement says, the main body such as certain public date, application software passes the near future return tuition, send the kind such as objective, user of small letter of lure by promise of gain shares his to link (include 2 dimension to pile up a picture to wait) to the friend the circle plays card, serious effect friend encircles an user to experience, disobeyed " small letter is exterior link content management is normative " . Partial principal part is in after violating compasses activity to be handled, it is page of introduction of give up course is medium only violate compasses word, but still use users of all sorts of means lure by promise of gain to share a friend to encircle dozen of card in business flow, some has baleful confrontation through adding similar professional work commutation domain name, newly to wait even, violate for many times compasses. Small letter pursues in the cut in announcement citing fluent English, mint is read, word of small tax, rocket 4 products.
On May 14, fluent say relevant controller responds to new capital to sign up for a reporter to say: "The company does not think ' play card ' have ' lure by promise of gain ' purpose, hitting card to share more is the means that uses socialization ' supervise and urge ' everybody study, and share mode to be not our original creation, can saying is a kind of more current operation method. " at the same time the other side says, even if did not have a friend to encircle dozen of card today, still can have dozen of card of other form, company group, software interior, give authority in order to encourage.
Small letter respect tells new capital newspaper reporter, the catenary outside be aimed at is in what the friend encircles to share, small letter has specific provision all the time, the company should be done strictly only according to the regulation, revise revulsive share a part, can share in friend circle afresh.
"Small letter friend encircles sharing is a kind almost 0 cost, transmit the transmission measure with more expensive however efficiency, " Chen Liteng of analyst of business of report of service of life of research center of electronic business affairs says, circle of small letter friend is a pair of much transmission mode. The information that every user shares can send all good friends, of repass good friend share can present fast fission transmission. The education of tall to obtaining customer cost look forward to is the transmission method of rare for the industry. Forbidden after playing card, not small blow will be for the platform that transmits a method to be with this, or the user that the influence its did not come to grows, affect for the platform that gets initial stage to be in an user especially more very.
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Course " play card " calculate after all do not calculate revulsive?
"If need not play card,return tuition, I won't play card in friend circle, because have interference to someone else " , liu Chuan (alias) bought on date of small tax public on April 22 " speech of English of 100 days of TED trains battalion " course, cost 99 yuan, liu Chuan tells a reporter, course is bought in him that day, small tax arranged class controller to him, be in charge of those who supervise every student hitting card and doubt to solve.
Liu Chuan needs to be in Beijing everyday time before 24 o'clock, 5 minutes of above complete study course exercises, receive the catenary that play card group of small letter friend, to on May 14, liu Chuan does not fall finished dozen of check, whether does controller of course of inquiry of 14 days of Liu plain need to continue when friend circle plays card, curricular controller expresses, already need not friend circle plays card, but must finish everyday study task.
Another Wang Wei that had taken 199 yuan of returned tuition osmund (alias) tell a reporter, she bought English below the commendation of college roommate fluent saying course, course indicates, the user needs to finish everyday learn the job and card is played in circle of small letter friend, after waiting for course to end entirely, the user returns the sum that wins curricular tuition still, at present Wang Wei osmund is received already successfully return returned tuition.
"Just began me to still be held out look seriously, from the back school work became busy I play card to return tuitional gift " , wang Wei osmund says, this course shares course of 100 days, she ever also forgot dozen of card on business, ask by course dozen of card is full 80 days can return tuitional still, final she or success received course to return curricular tuition.
Small letter thinks revulsive share to be not regular sale action, play havoc with normal friend to encircle an experience, disobeyed " small letter is exterior link content management is normative " " platform of small letter public serves an agreement " " standard of public platform operation " " small letter opens platform developer to serve an agreement " and " date of Zhang of small letter individual uses a standard " wait for relevant agreement and special regulation.
Small letter respect expresses, if discovery is revulsive,share wait for behavior, small letter group will undertake as follows handling: Include but not be confined to stops to link content to continue to travel in friend circle, stop to have a visit to relevant domain name or IP address, seal those who ban date of Zhang of relevant and open platform or application to share interface; Violate plan principal part to repeating those who violate compasses and antagonism act for many times, will adopt processor of type of a flight of stairs to make, include but not be confined to is reduced daily share limitation, limitation to use small letter is entry function interface, permanent address of a date that ban Zhang, domain name, IP or share interface; Small to be suspected of outside using small letter, be hanged and be being passed letter group the individual Zhang number that implements revulsive user to share, violate the basis compasses is serious degree undertakes to date of this small letter Zhang type of a flight of stairs is punished.
In the meantime, phonic also sound thinks small letter should avoid " accidentally injure " . Analyst of assistant of ministry of rights and interests of law of research center of electronic business affairs cheats Hui Xin to say, small letter lays calorie of pattern in learning foreword of kind of small letter Xiaocheng, use relatively extensive, it is the interest redound premise that the day number that with the user the frequency that play card perhaps holds to to play card regards platform as usually. So it is under this kind of circumstance, be about to distinguish whether does the user get stuck to be hit of one's own accord, so how to judge be not regular sale action, with respect to need small letter platform makes the decision criteria that gives a clarity to change, in order to avoid " calumniatory " the platform of normal operation.
But course just thinks however " play card " it is a kind of encouragement to the student. "Actually we are done not have really revulsive share, what the user sees in friend circle also is the link form of a content. The dot goes in to also won't bring accrual and so on to the person that share " , afore-mentioned fluent say staff member response says, he still expresses, everybody to " revulsive " cognitive likelihood also is being adjusted because of this incident.
In fluent say to look, do not think " play card " have " lure by promise of gain " purpose, hitting card to share more is the means that uses socialization " supervise and urge " everybody study, and share mode to be not our original creation, can saying is a kind of more current operation method. At the same time the other side says, even if did not have a friend to encircle dozen of card today, still can have dozen of card of other form, company group, software interior, give authority in order to encourage.
Face future, afore-mentioned fluent say relevant controller response says: "The likelihood because everybody's closest amount is large, think the content that encircles to the friend caused an effect, we still can be in future transmission has in small letter zoology, the method of specific details still is in research. " the other side still expresses, small letter also did not ban friend circle to share in the round actually with transmission.
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Major course alters revulsive language, still course is publicized " hit card to return tuition "
But fluent read at issueing small letter on May 13 public date writings shows, participate in afore-mentioned mentioning, "199 yuan 100 days hit card 80 days to return fee " curricular user, want to satisfy study requirement only, need not friend circle hits card to also can win sum scholarship.
Rocket word says at releasing text of date of small letter public on May 13 " since this day, buy rocket word course of 99 yuan of 30 days of study, need not share friend circle, need to be in only study is completed before 24 o'clock everyday, can win corresponding scholarship " , announce other study course to also need not share friend circle at the same time. Current, the page of carry out class of rocket word already did not have small letter of apparent lure by promise of gain.
Pan Duo pulls English to also released article of date of small letter public to express on May 13, the user should satisfy study requirement only, need not share a friend to encircle dozen of card to also can win corresponding course scholarship, and this policy pulls English banner to play all course go into effect to Pan Duo. Current, the page of carry out class that Pan Duo pulls English already did not have user of small letter of apparent lure by promise of gain to share its to link a friend to encircle the content that plays card.
In the meantime, field mint reads page of carry out class in " hit card to send hypostatic book " propagandist content has disappeared, compasses cut is violated to pursue medium in what center of small letter safety offers, field mint is read about " playing card is to point to finish after study planned that day, use date of Zhang signing up to share the behavior that appoints a link in circle of small letter friend " explanatory content also is making work disappear in class page.
Basis " small letter is exterior link content administers a standard " , small letter prohibits passing interest temptation, revulsive user is shared, content of the catenary outside transmission is small perhaps article of letter public date, include but not be confined to: Award of cash award, objective, fictitious award (certificate of red bag, coupon, acting gold, integral, telephone bill, discharge, information) , market support, spell a group, share can increase lottery probability of opportunity, win a prize in a lottery, with integral or monetary interest revulsive user is shared, click, article of date of public of dot assist small letter; From other software circle of revulsive user friend also is belonged to violate compasses.
Tecent respect expresses, the catenary outside be aimed at is in what the friend encircles to share, small letter has specific provision all the time, the company should be done strictly only according to the regulation, revise revulsive share a part, can share in friend circle afresh.
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Underset advantage says since: Successive 3 years sale cost occupies deficit to be become than exceeding 7
What be being handled is fluent read, field mint is read, Pan Duo pulls word of English, rocket to wait undertake " revulsive " in sharing public name, belong to an US stock to appear on the market with be subordinate to the company is fluent say (NYSE: LAIX) , and already the main body of operation of field mint reading of many rounds of financing exceeds science and technology having love most famous.
Date of small letter public " fluent read " register main body to flow for Shanghai advantage says IT limited company, this company held water on May 17, 2013, landed bourse of American new York on September 27, 2018, finish before this four-wheel financing, the closest round for in July 2017, the C that invests capital of fund, double lake to get the nearly 100 million dollars that send by Chinese culture industry annulus financing.
In IPO, fluent say to plan to issue 5.75 million United States to put ask a stock, capital of accumulative total collect reachs 71.9 million dollar, the capital of collect will be increased all-around investment waits in technology, product, content, and increase the investment that gets a respect in market conduct propaganda and user.
Fluent say those who land an US stock to issue valence to be put for every United States hold a proof in the palm (ADS) 12.5 dollars, new during Ceng Yi spends stability to be in every (ADS) 16 dollars, maximum price is dozen new when of creation every (ADS) 16.5 dollars. The maximum price since 2019 is Feburary 25 every (ADS) 14.1 dollars, since March 7 all the time under what release price every (ADS) 12.5 dollars, closing quotation price was every on May 13 (ADS) 10 dollars, market prise 480 million dollar.
Partner respect, fluent say trustee and tall canal are aggregate hold 4947332 A kind common stock and 19675674 B kind common stock, 51.3% what hold total capital stock, and 89.6% of right to vote. Among them, the equity portion of 3 father king next, introduced from the northern and western nationalities or from abroad philosopher and Lin Hui is the largest, the B of hold kind common stock holds total capital stock 41% , 87.4% of right to vote. Orgnaization respect, IDG and earnest letter capital all are held 11.8% , label the 2nd large stockholder; Capital of GGV discipline source is held for 10.3% ; Chinese culture fund is held for 5.5% .
Book of raise capital by floating shares shows, english is fluent say 2016, 2017, the net income 2018 is 12.33 million yuan respectively (RMB, similarly hereinafter) , 165 million yuan, 637 million yuan. 2016, 2017, net 2018 loss is 89.17 million yuan respectively, 243 million yuan, 488 million yuan. While income expands, deficit also synchronism expands.
Serve as to teach content to be the company of main product with English, fluent saying sale and sale cost are occupied however in totle drilling cost than very tall, 2017, mixed 705 million yuan for 283 million yuan respectively 2018, hold operation cost respectively 79.5% with 76.1% . Cost of research and development parts to mix 155 million yuan for 53.16 million yuan photograph comparing, hold operation cost respectively 14.9% with 16.7% . To this, company king next expresses, "The earlier metropolis that the company grows has period of time, it is the investment with very large need, strategic investment must be done. Strategic investment must be done..
In the meantime, fluent saying ready money flows a circumstance not hopeful, its 2016, 2017, the management activity place 2018 is with cash amount - 38.59 million yuan, - 60.12 million yuan, - 113 million yuan; Investment activity place is used it is respectively as far as possible first - 121 million yuan, 69.9 million yuan, - 418 million yuan; Period end cash and equivalent the rest 41.3 million yuan, 416 million yuan, 345 million yuan.
Main body of operation of field mint reading is Chengdu surpasses limited company of science and technology having love, held water 2011, legal representative Ou Yangdan, the banner falls to still English of 100 words cut, tomato, marks the product such as English of word, cake. Had experienced financing 5 rounds at present, recently round it is the finishs solely by Tecent investment C that undertook in June 2018 ＋ annulus financing, its investor still includes China of Chinese larch China, abb of Chinese culture, classics, capital before this on the west capital.
The operation principal part that Pan Duo plays English is Beijing Sai Xiangju joins limited company of science and technology, held water in March 2015, the legal representative is like ease group, there is Pan Duo to pull English, small tax to read below the banner, auroral word, hope is added teach early wait for a product. Had experienced at present four-wheel financing, recently round it is the B that the You Huike sth used to one's own advantage that had on May 9, 2019 finishs solely annulus financing, the investor before this still includes investment of classics abb China, Tecent, happy event group of Yo of accelerator of AA of fund of Ma Laya culture, Hong Tai, intelligent science and education, aether is achieved take etc.
The operation main body of rocket English manages limited company of culture science and technology to Tianjin comes solely (next weighing: Will solely be in) , held water in May 2018, the legal representative is Zhang Wei, there is rocket English, water to read below the banner, come solely the product such as place. Will solely be in for limited company of culture of science and technology of Beijing world look wholy-owned subsidiary, latter held water in August 2015, subordinate most the person's hep product is Xin Shixiang. Round of financing is what undertook on May 9, 2019 recently, by what fund of the sea before thick heart undertakes C annulus financing, the partner before this still includes Kunlun China of abb of investment of 10 thousand dimension, real fund, Tecent, classics.
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