Before before long, in Chinese dimension as Benz the abidance of authority disturbance ferments, ever by the person praise be a celebrity " Germany is made " also was cheated a thick shadow.
However, one did not make the same score to rise again. . .
Recently, another heart is luxurious car brand " protect Shi Jie " suffer again " make a holiday " doubt!
On May 7, according to combining morning paper information, germany inquisitor office points out Situjiate, the when protecting nimble below division of German people group (Porsche) the company already accepted about 4.05 billion yuan of RMB (535 million euro) amerce, serve as what superintend cursorily to its " derv door " scandal penalty.
According to German federal car traffic bureau is aimed at the findings of company of the triumph when protecting, discharge car of the nimble when building a holiday to involve about 99 thousand to protect.
Of course, to this already this a few euro may not calculate what for the luxurious car brand with earn basin full full earthen bowl.
According to money newspaper showed 2018, whole world of the nimble when protecting realizes business income 25.8 billion euro, compared to the same period the 23.5 billion euro 2017 grows 10% , business profit grows 2.7% to achieve 4.1 billion euro, business profit margin is achieved 15.9% .
Want to know business profit of Ao Di just had 6% 2018, and Daimule just has 4.5% . Also be accordingly, the nimble when protecting is called the luxurious car look forward to with highest profit!
The nimble when was being protected 2018 sells in China gave 80108 cars, grow 12% compared to the same period, 30% what hold sales volume of whole world of the nimble when protecting!
But this " make a holiday " after doubt, "The nimble when protecting " global brand ability will suffer huge blow undoubtedly, the loss also will not estimate.
More important is, as " heart department car " represent a brand, "The nimble when protecting " " make a holiday " behavior also will give already deep-set public opinion again " Germany is made " again " hit a person when he is down " .
One
A lot of people may not know the nimble when respecting is protected, the nimble when be being protected actually and people group belong to a company together!
Doctor of the nimble when Feidinade Bao created the first electric car that the name is Lohner-Porsche 1899, because this and doctor of the nimble when protecting are homonymic,also be " protect Shi Jie " the brand is dense and unripe.
Doctor of the nimble when was being protected 1931 created an economy car in Germany again -- " beetle " , and also be in came on stage right now " national car " the Xitele of the plan was found protect Dr. Shijie, hope he shares this plan.
Also be accordingly, it is finally below the support of Nazi government " beetle " built a plant, special production " national car " and its brand entitle " the masses " !
But the plan cannot catch up with change, very fast World War II erupted, and it is originally " beetle " plant of built Wolfe Si Bao is called in by Nazi government not only, altered war industry plant, doctor of the nimble when be being protected repeatedly also turned the war industry of Nazi government into stylist, the design went out famous " tiger " type tank.
During, the nimble when the · in the children cost of doctor of the nimble when protecting is protected and Pi Ye of daughter Louis · hoped to also join masses car and company of the triumph when protecting. Accordingly, the 3 people after World War II ends are imprisoned because of warlike crime at France.
After be released from prison, the nimble when the family is based on beetle to be protected at was being rolled out 1948 356 racing bike, acquired the market approbate.
And meanwhile, the masses also resumed production below Ying Jun's management. For this, ying Jun invited doctor of the nimble when protecting to continue to be car of beetle of their research and development for adviser, and the daughter easy Si Piyexi that lets protect Dr. Shijie is in charge of popular distribute.
And after protecting Dr. Shijie to die, what Pi Ye hopes is familial also acquired the equity with major people accordingly, but it is Piyexi no matter familial the nimble when still be being protected is familial, the big unify of the car kingdom that thinks the company implementation that buys each other protects Dr. Shijie.
Also be accordingly since then two familial between the open of administrative power problem about two companies be as long as the familial interior of a few acting people " Gong Dou " .
Face confused familial and in-house fight, the nimble when protecting and Piyexi are familial the plenary session was held 1971, decide two old familial members formally to be retreated from post of company specific business entirely, the company recruits professional handler to manage, add supervision board.
2009, the nimble when protecting is familial with Piyexi familial make a statement in Austria, claim to agree to incorporate with the masses for company of a group.
So far, two familial of near half century " Gong Dou " just delimit went up perfect full stop.
Two
And the nimble when be being protected this is sufferred so big punish sheet to also want from 2015 of people group " derv door " incident speaks of.
In September 2015, group of people of American authorities accusation breaks the law in the installation on derv car discharge software, discharge control in order to escape tail gas, caused the biggest commerce scandal on people group history thereby.
Among them, the masses, nimble when protecting and the derv car that Ao Di sells all do not accord with clean air to set, cogged in discharging a test.
Suffer this effect, people group is punished, in all pay 300 much euro (add up to a RMB about 227.5 billion yuan) amerce, and masses CEO Wen Deen also is forced to announce resignation.
And the nimble when be being protected this is in the amerce with 535 million euro, since the " that also is the group of parent company people that guarantees Shi Jie from 2015 discharges exposure of door scandal " , newest brushstroke fines.
Suffer this effect, the share price of people group exceeds 2% in the defeat below of the previous night, accordingly relatively before discharging scandal exposure 2015, the share price of people group has dropped went about 40% .
But see here whether do you feel a doubt?
We mention the sales volume that maintains Shi Jie in recent years to be in high speed to grow all the time in the begin of the article, and the luxurious model with the top profit that be called, but why such big " exhaust valve " scandal however doesn't a bit affect the sales volume that maintains Shi Jie?
Actually this wants end at by mythological " Germany is made " !
Three
In the eye of a lot of consumer, "Germany is made " be equal to it seems that " perfect " , be in China especially this kind of idea is more all the time since thorough popular feeling!
Cooperate according to Dalia Research of statistical website Statista and market research firm the survey that to the whole world 43000 consumer undertake makes clear, germany is made love to spend in consumer rank the first, general label is " quality " with " safe " !
But a lot of people may not know, of early period " Germany is made " also be weighed by the world for laughingstock, be stuck full fake, shoddy, forge manufacturer. . . Etc.
19 centuries 30 time when the safeguard that Germany is made is character and market, then their product through imitated England pounds world market with low, still sent the core technology of England of industrial spy filch, famous " industry is emissary " the evidence that steely king overcomes captive uncle incident to had been done namely.
So, of that period " Germany is made " ever was called one of joke with the biggest Germany, during including World War II, german war industry is far lagging also, the tank of famous tiger type that designs by doctor of the nimble when protecting repeatedly also slue of because bad news is oily great, breakdown and be denounced.
Hind of World War II is fortunately German undertake thinking over deeply, realising high grade actor to taste is directional development, the technical reformation that carries pair of traditional industries and what measure to producing quality is strict guard a pass, develop energetically steely, chemical industry, mechanical, electric wait for manufacturing industry and hypostatic economy, because this ability is ecbolic Xi Menzi, capture a batch of whole worlds such as captive uncle, masses well-known company, drive Germany to be in one prewar jump power of house world industry.
But the word says again, why " Germany is made " development arrives today, appeared to be similar to group of the nimble when protecting, people to wait again when getting the whole world is approbated such because of " exhaust valve " and suffer fully " make a holiday " oppugn?
That is about from " Germany is made " label is spoken of by abuse!
E.g. automobile industry, run quickly class A producing area lives apart Germany pulls Shidate to be versed in factory and Finland take an examination of bitter fleabane newly to attack, b class and CLA stage place of production all are in Hungarian Kaijikaimeite, go up with the world the person that class A car can buy for general national economy capacity is not much, but belong to truly " Germany is made " have class A car only, and those B class cars just are dozen of move " Germany is made " label is in sale " Hungarian " make just.
Include popular " beetle " also put in same question. Begin from 2011 " beetle " all by Mexico the factory produces Puaibula, cruel of Xia Lang bonze never is in Germany native land be born, crude place of production all is in factory of Portuguese handkerchief Er Mei La, but hit however " Germany is made " ticket sale.
And actually, the European Union realizes this problem early also, once tried to carry out label of new state of origin 2013, try to be with custom regulation accurate, implement stricter, more accurate label system.
But should offer to object strongly of Luosileer of German economy minister even however by German business, end up with nothing definite finally.
After all " Germany is made " had made German economy " a ready source of money " , if publish relevant provision, so a lot of love by the Chinese " Germany is made " can be hit a prototype.
Actually, the sales volume that maintains Shi Jie is best example! 2019, according to protecting Shi Jie official data shows, the nimble when protecting 2019 global sales volume is fifty-five thousand seven hundred first quarter, drop compared to the same period 12% . Among them, regard whole world of the nimble when protecting as the biggest single market, chinese sales volume glides nearly 10% .
This shows, what doing not have is forever, even if is " Germany is made " mythological also eventually burst!
Resemble German Lisituofu · Nai De Hade is in in oneself " annals signs up for Na Deyi " the place in the article says in that way " what the Chinese Qingdao groundwater is complete be attributed to German, and actually German do not pass to what its make contribution 3% . German kitchen does not resemble chemical lab, germany also has thief, german train always also does not follow a drop. German train always also does not follow a drop..
