Reporter | Yin farsighted Yue
Strong group of American dew China announced his a few days ago the outstanding achievement of newest money season, achieving sale up to 3 the middle of a month March 31 553.2 million dollar, drop compared to the same period 1.3% , net profit loss 75.1 million dollar, with narrowed than deficit last year 16.8% .
No matter be to be in the United States native land, still be an international market, the sale of this company is decreasing, gliding extent is respectively 1.7% with 1.0% . Bring about battalion to receive gliding main reason, be ministry of brand of combination of the investment below group division and perfume operation branch is exhausted weak, among them the sale of perfume department glided considerably 15.4% . If press a brand to look, bai Ya behaves the Yi Lisha that the group bought 2016 suddenly pretty good, this quarterly sale grows 5.4% to come compared to the same period 111.4 million dollar; The dew China great outstanding achievement that the sale glided last year also rebounds somewhat, period forehead of carry out of sale in domestic market grew 7.9% compared to the same period.
Show Hua Nong group to be mentioned in money newspaper, period inside the motive force that outstanding achievement improves, basically come from what Bai Ya of Yi beautiful Sha pauses to protect skin product, chinese market and travel are retail the market. In addition, market of China of benefit from benefit from " double 11 " reach North America " black 5 " shopping section, the group realized two digit to grow on electric business Wu last year.
Although Chinese market is regarded as to be one of engine that drive growth of this group outstanding achievement, but its business in China is very few however.
Dew China has 14 brands below strong group division, a Li Sha having Yi in operation of Chinese market key Bai Ya pauses. After another main brand shows Hua Nong to exit China from 2013, return to not formally also up to now.
1996 Chinese colour makeup when the market is budding, dew China strong brand entered China, but because the product innovates,ageing of insufficient, brand, market locates not the reason such as Qing Dynasty, this brand exits Chinese market at announcing by 2013. At that time, 2% what it occupies total sales of company whole world only in Chinese sale. 2016, borrowing the turning point that purchases Bai Ya of Yi beautiful Sha to pause, dew China strong brand opened abroad flagship store in day cat. But interfacial news discovery, this abroad flagship store is in suspensive operation condition at present, the government expresses is " shop upgrades in the round " .
According to " Beijing business signs up for " message, dew China strong brand will open store of day cat flagship in June this year, and tall canal of Shabai Yadu comes to You Yili be in charge of managing. In showing Hua Nong group to also sign up for in its money, express, next strategic key can be in electric business. Abroad flagship store suspends cat of dew China strong day battalion carry may be concerned with this.
But dew China strong brand should lend even if China of electric business regain really, whether it can stand firm still is an unknown. On today's Chinese market, the brand that Hua Nong following dew locates likewise is numerous, have beautiful Bao Lian not only, parisian Europe Lai is elegant, love the international brand such as beautiful hut, the native land brand such as Li Daijia of Ka Zilan, Ma also is in ceaseless and arisen.
Look at present, the operation that shows Hua Nong to be in China to brand oneself appears also not so on heart. Before, it undertakes in China mainland turns sale lesser, to today date of Zhang of small gain of government of dew China thick China also has more than 50 thousand vermicelli made from bean starch only, enter since 2019, delivered 4 small gain only, the attitude is not positive.
