Build by the sales volume that use a car as China glided continuously April, people to before car go to the countryside, value added tax decreases duty to be opposite of automobile industry carry display vigour to use do not cherish a hope basically, but multiply look replace to China the market that use a car is internal, who is just the main impetus that China glides continuously by the market that use a car? The sales volume that saw whole of own in April brand till us is behaved and fall.
April, own brand is multiplied with the car total sales volume is five hundred and eighty-four thousand seven hundred, glide compared to the same period 27.88% , hold the share that takes gross of the sale that use a car for 37.13% , was 2010 up to now, chinese own brand holds market share of lowest, last time Chinese brand is multiplied drop with the car defeat 40% portion to close greatly, still be in 2014, market of car of the China before purchasing duty derate namely is immersed in low confused time paragraph, experienced switchback form one round nowadays after rising and fall, own brand again regain origin, still broke a hole on the ground, achieved market share new low.
While share of own brand market glides, another problem of own brand is sales volume distributing not all, own April brand is five hundred and eighty-four thousand seven hundred by the sales volume that uses a car, auspicious car sales volume is one hundred and three thousand nine hundred, sales volume of Great Wall car eighty-three thousand eight hundred, increase the sales volume of Chang'an car, the sales volume of brand of this 3 big own a gleam of held more than 20 much sales volume, remain so many own brand to divide up the rest 30 much sales volume, visible whole development is balanced have many serious.
System is particular now on the brand, sales volume was sea horse car in April 2650, glide compared to the same period 35% , sea horse car presses last hope on the body of sea horse 8S that is about to come out, but the likelihood is carried to the sales volume of this brand brace up the meaning is not met very big. Similar of course view is sent, the brand sales volume such as Bao Wo also carries the position at an end, sales volume performance of whole is very dismal.
Own brand arrived the circumstances of instantly, ought some market share by joint-stock brand ceaseless embezzlement, it is this year actually before the result that should think of, duty halve policy is purchased in what began 2014, to a lot of own brands, resembling is one helps straw, bring back to life a lot of own brands that face a bureau, let them be on one's last legs come down, attracted a few new firms to enter China to take the market that use a car at the same time, and for the own brand to great majority, do not have core technology substantially, what everybody compares is the price is mixed assemble capacity, of the product coessential those who change degree to comparative is tall, because of these a few years purchase duty derate to come down, own brand people those who go all out is a price, look in us, the product quality of brand of very much line still is in downhill, this is price war and unconscious eye go straight towards brought result madly.
And at that time purchase duty derate to a few joint-stock brands, make the opportunity of transition of a product, for instance day fastens a brand, experience is little quantity purchases duty derate, this cropland, abundant cropland saw future is in China car market, inspiratory engine foreground compares the big nature that discharge an amount relatively vague, this morning pressure boost of turbine of transition is small quantity is an outlet probably, when because this is purchasing duty derate,policy is about to end, a few products that this cropland, abundant cropland, day produces had carried small platoon to measure engine of turbine pressure boost, of course, the masses, general the popularity rate of the engine of pressure boost of the small turbine that discharge an amount that waits for a brand is higher, but the core technology that the problem depends on these brands having his and more the domain that be good at, after purchasing duty derate policy to expire accordingly, these are joint-stock became more comprehensive, more the trademark that receives energy of life of Chinese policy, ground.
After because this is in China,car market jumps out to purchase duty derate, below the major premise with rapid and atrophic market, a lot of consumer put the end of the choice on joint-stock brand product, even if far the consumer in prefectural home village or town, joint-stock brand also is their first selection, that is to say, 2014, a few years that when own 2017 brand runs quickly madly on sales volume, on integral product and technology, promotion is very small, also go to China without successful attraction the reliance of consumer, have a few at this o'clock of course small absolutely, similar and auspicious such brand is came forward, but mass own brand still did not progress, because this is in car city low below lowliness condition, what we just can see sales volume of very much own brand presents geometry to count class is degressive, spoken parts in an opera, it is own brand do not have those who win most customer to approbate, because the market share of own this nowadays brand drops directly,arrived of 37% low.
Today's own brand, below the premise that glides in whole, was immersed in new round taste contest and price war newly, the rate that new car rolls out is rapidder and rapidder, the price is lower and lower, this not by division force Dong Mingzhu is right before making us right own brand " manufacture in a rough way " evaluation, have the same feeling greatly, lack long research and development after all, examine, cost falls again, very it's hard to say yields the product of high quality, this is adverse good current situation.
Below the big environment nowadays, own brand not just full lineup glides, and appear very apparent distributing not all, send a hope to sell again at relevant level again nowadays save own brand, the hope is not big, after all before bitter experience tells us, own brand wants whole to grow, only way is large area thin body, wash out one major own brand, probably just own brand ability goes out so 9 own brands that acquire the market with technology and product.
