"Golden character, establish the world " , this gold that speaks by Liu Dehua establishs word of mobile phone advertisement to once spread everywhere to ave lane, with wave guide mobile phone that " the battleplan in the mobile phone " the ad of mobile phone TV that makes win universal praise jointly. However of Jin Li mobile phone decline to want than what everybody imagines however fast, will announce from last year the company goes broke December, to May 9 18 cars of company under one's name are auctioned in A start on platform go bankrupt auction, went merely 5 many months. End on May 10 at 10 o'clock, 18 cars auction the first batch of on sale entirely clinch a deal, sell in all give four million nine hundred and thirty-seven thousand four hundred yuan. However the debt of a huge sum compared with 17 billion yuan, still be an utterly inadequate method in dealing with a severe situation.
Gold establishs a mobile phone to held water in Shenzhen 2002, to go bankrupt when, had lived 17 year, this is gold establishs president Liu to establish flourish to bring think a thing that be proud. Jin Li was exposed to the sun 2018 capital catenary ruptures, circumstance take a sudden turn and become worse rapidly. On November 24, 2018, because gamble,Liu Lirong admits when Hong Kong accepts media to interview company capital catenary ruptures is, "Out of the money ten 100 million. "Out of the money ten 100 million..
"Be born at wilderness, gamble at the boss to death " , generalize development course of Jin Li well and truly. The rise that meets in border of wind and cloud of homebred mobile phone level, ground of acumen of Liu Lirong eye established gold to establish a mobile phone in Shenzhen. The 2nd year, sales volume of Jin Li mobile phone was broken through 1 million close greatly, sale achieves 800 million yuan.
2006-2008 year the golden age that is Jin Li mobile phone. In these 3 years, gold stood to beat the brand such as day words, wave guide, Xia Xin in succession, become the eldest child of homebred mobile phone, sales volume is next to Nuojiya and SamSung, right now, generation of IPhone just is released, lei Jun still is making golden hill software, luo Yonghao just left his post eastward anew, and evil spirit a group of things with common features still is doing MP3.
In summit summit period, jin Lihua is sponsorred with great quantity, coronal name numerous and comedic put together art program. Besides Hua Daiyan of the heart that ask Liu, the Dai Yan of a lot of big Ga such as the modest that still has asked Feng Xiaogang, Xu Fan, Yu Wenle, Xue, Liu Tao.
However as the smartphone arisen, especially China for, the rise of the brand such as millet, unresponsive Jin Li lost the share of market of domestic mobile phone gradually. Till 2011, jin Licai rolls out the first smartphone. In the homebred intelligence machine that let a hundred flowers blossom, jin Liyi lacks competition ability continuously. Liu Lirong is being accepted " negotiable securities times " when interviewing, say, capital catenary ruptures is Jin Li's flat immediate cause, but more primary reason is the company is in all the time for quite a long time continuously deficit, "2016, charge of Jin Li sale threw many yuan 60 2017, invest charge nearly 3 years external many yuan 30, two charge are close to 10 billion yuan, to Jin Li capital catenary causes very big effect. To Jin Li capital catenary causes very big effect..
Began capital catenary crisis to become gold to establish the last hammer that the edifice collapses 2018. Of capital catenary rupture the bureau that let a lot of suppliers be immersed in life and death. A lot of old supplier him discovery of more than 10 years were defaulted several ten million are very consummate the money of 100 million, be obliged to stop what stand to gold to offer money.
For Jin Li mobile phone production touchs series of model of screen, dactylogram identifying appear on the market company Ou Fei science and technology is only among them. Be stood the influence that capital catenary ruptures by gold, the shrink of market prise Ceng Yitian of Europe humble science and technology 4.3 billion yuan. Because cannot call in 300 million yuan Zhang money, europe humble science and technology is obliged to apply for to adopt belongings to conserve to Jinli to the court, stop to offer money to Jin Li.
During Jin Lijin times into life and death, media call Liu Lirong " Gu Yueting the 2nd " , but Liu Lirong states he won't run road, meeting " repay step by step debt " . As it is said, once a few cater-cousin go to high seas of class of a place of strategic importance to dissuade in person bet red the Liu Lirong of the eye, but did not persuade. This gambler boss has deep love for go, the step that having 25 years age, be called " commercial chess king " . Because of gamble play away Jin Li, have to let outsider plaint " fall child without regret " , " one child wrong plateful all is defeated " .
