What is to explode article? Why should be we done explode article? Do explode for what is tasting? Do not do explode article how to meet again?
So called explode tasting is a super product. It is a thing that can detonate market public praise. Be in before traditional times, make piece explode tasting is not too common actually. But the arrival as Internet times, iformation flow is connected exceedingly fast, explode article can be made very easily come out, because,tasted generation is greatly public praise effect, the public praise of explosive class can push very easily to explode article, be in before in traditional industry, the promotion channel of the product is advertisement jerks for the most part, and in Internet times, the generation of effect of gregarious public praise that the product can pass an user very easily is chained reaction, detonate on gregarious network.
Most crucial is this kind explodes tasting the strategy can duplicate completely, master good method, make piece explode tasted probability is very big.
Want to become explode article must have flow, we must understand a reason, no matter time time, whatever industry, what doing is to should be relied on at discharge, discharge decided everything.
The cost that obtains discharge in traditional before business is very tall. If you can find a low cost to win the way of discharge, so congratulation you, you found a nuclear weapon. Traditional business wants to do do greatly strong, you must find to be able to last efficient, means of large flow origin. It is to traverse these 3 fields generally speaking: Door inn, open the door in great quantities inn, can get the flow that does not poor; Channel, it is agential channel generally speaking; Brand, the brand is king, want to let others know you, the stand or fall of the product is not the most important, the most important is to let others know you, want to obtain discharge before actually very simple, the much door store below advertisement ledger line is opened in CCTV, can obtain the largest flow very easily, but defect is cost very tall.
Internet times is not however such, it and traditional industry are having two kinds of disparate world outlook, have different game regulation. Of discharge getting way also is different.
This is why all Internet companies are dreaming to become BAT, crowded broken head wants to hold in the arms on the ham of BAT, because of BA T= discharge.
So how should be we done explode article?
Make explode tasting best method is small innovation, everything is a center with the user, find the pain spot of the user, let a product have sale through public praise.
Tell a conte to everybody.
The staff member of 9 this world discovered a phenomenon. When a lot of people are buying electric meal Bao, can open lid, weigh in hand inside inside bravery, he reached from this an inference, a lot of people are to pass inside the quality that the weight of bravery will come to to measure electric meal Bao, then 9 this world rolled out Bao of meal of report of an iron boiler, his characteristic is electric meal Bao inside bravery weighs 3.1 jins, and at that time weight of the bravery inside the general electric meal Bao on market is 2.8 jins, adopt this one little change namely, the sales volume of the Bao of meal of iron boiler report of 9 this world increases greatly.
9 this world changed his product through small innovation namely, held the mentality of the user, make successfully give to explode article.
The times of Internet, if you want to be done " explode " product, must undertake innovating for the center with the user so. Successful element is channel no longer, door inn, however the experience of the user, let an user make the vermicelli made from bean starch of the product.
Internet times, we want comply with a such thinking: That is a technology do not take dominant place, user experience just is a product whether " explode " crucial.
Typical case is Motolora.
Motolora is the 1st does a pager, also be the 1st makes imitate mobile telephone. Rolled out the world the 1st the smallest the lightest mobile phone...
But the development as the times, motolora gradually by, malic SamSung, surmount, be washed out by market place, he fails, did not put user experience the 1st namely. Motolora all the time since it is it is with the technology oriented, in imperceptible between by " small innovation killer " apple, SamSung was surmounted. This is the thinking of Internet, the technology is not the most important, the user experiences ability is a key, had an user to experience ability is possible make it explodes article.
In the times of Internet you are made only explode article, ability kills a tight encirclement, make certain result, explode tasting is now the commercial law of this times, explode only taste ability to let more users know you.
It is a center with the user, locate the pain spot of the user, undertake small innovation to the product, let an user gain the experience of acme, so your product can be become certainly explode article, send out a dazzling scintilla.
It is a center with the user, it is easy to say, but it is not easy however to be done, because for quite a long time a lot of enterprises already by " it is a center with the company " concept " brainwashing " , this kind of idea is already confirmed in their brain, it is very difficult to want to be changed at a draught, although difficult, but must change, be not being changed can be blind lane only.
