Visual China pursues
Recently, electronic business affairs consumes dispute to mediate the data that library of case of authority of platform user dimension releases to show, online travel (OTA) is consumption is complained " heavy disaster area " , order ticket, each link that gives consumption of tourist attraction of room of travel, hotel, travel to be put have dirt of a lot of cat. The problem centers expression to be cost of return a ticket of collection high specified number, order to cannot be consumed, it is difficult to issue sheet hind make an appointment, retreat change an autograph to meet with refus, goods is incorrect board, special offer commodity rejects refund to wait.
As people living standard rise, go out it is important that travel becomes recreational recreational means, corresponding garment, feed, live, also become convenient as the development of data times all right a lot of. Did not give a door to be ordered first eat is ordered to queue up on hotel, net area of managing journey time, garden buys ticket network on a bit... online travel brought us to go to the lavatory too much, this also makes the first selection way that most person travels. But, big data times has profit, also put necessarily have potential menace and harm.
For instance, when commodity is sold, because information is serious asymmetry, certainly will lets consumer be in weak force, but the businessman is OK however unbridled ground is right its " quantity body is custom-built " . A few enterprises that do not have fine accordingly " kill ripe " , a lot of people by hole, still be his is " member " , enjoyed given coupon and be pleased with oneself, little imagine changes a new order to login to be able to obtain a more favourable price probably.
To the superintendency of online travel, the force consciousness that cannot count customer is boycotted, or the ego change that the enterprise stungs by conscience, relevant section should be strengthened superintend, to the market development builds a favorable environment. Internet, big data is in season and crude production, we should turn our into the people the tool of easy life, is not in becoming businessman hand " edge " . To this, how to promote superintendency technology capability, build more perfect superintendency feedback system, let consumer be in by hole when can more obtain evidence conveniently complain, the law can be depended on, have a way but abide, cannot depend on network exposure this one road, this is a problem, also should be a government the duty of relevant section and pursuit. In the meantime, to having fine businessman, should increase penalize strength, cannot be the apology finishs sth only. To the enterprise of refuse to mend one's ways despite of repeated admonition, can bring into sincere letter system, affix to its not the label of sincere letter.
(original title is " online travel needs from severe superintend " )
