The intellectual property problem of meal enterprise, not allow to ignore.
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Cause a great disturbance not to break barmy to always be mixed soya-bean milk " the staff member uses hand agitate soya-bean milk " incident, had new progress again. Always mix food (China) Inc. (the following abbreviation " always mix food " ) issued statement on May 13, inn of door of thing weighing experience is sham inn.
Pull from this go out to always be risked by copy with soya-bean milk serious then embroil the sequela of card door inn. The reporter investigates discovery, only 29 when Beijing can retrieve always are mixed in inn of door of soya-bean milk fascia, only 8 are brand official net put on record card inn. The meal brand that experiences similar case is absent actually a few, be in especially in recent years emerge in large numbers after red meal of a batch of nets, ecbolic give many mountain fastness to be grabbed even record brand event, this also rings the alarm bell that values intellectual property noisy to meal enterprise.
01
Food safety disturbance
On May 12, the netizen explodes justice black always mixes makings Zhejiang the employee of soya-bean milk uses be related of arm agitate soya-bean milk to cause heat to discuss directly. Video presentation, a staff member that wears maize jacket is using the soya-bean milk inside arm mix barrel, see whole arm is extended only into the bucket inside, there still is soya-bean milk in agitate process from spill over inside the bucket.
As we have learned, at present this inn already was closed down by relevant section, the case is in further processing.
▲ " hand agitate soya-bean milk " video check scheme
In the light of partial media reportorial Zhejiang visits justice black town " always mix inn of soya-bean milk door " employee uses matters concerned of hand agitate soya-bean milk, always released on May 12 with small gain of soya-bean milk government " solemn statement " express, fasten report of inconsistent with the facts, weighing this inn is sham always mix inn of soya-bean milk door, always mix at present food (China) Inc. saves justice black city to not have in Zhejiang always mix meal door inn.
Back-to-back on May 13 afternoon, always the relation that with soya-bean milk reappearance a statement neglects Qing Dynasty and store of experience thing door, gave out of inn of mountain fastness door industrial and commercial register material information.
Pay close attention to and discuss what also should cause a large number of netizens this time, many netizen speak bluntly, not be clear about where home via cent already is always mix really soya-bean milk, where home is false, left with respect to the doorway that connect the home old also always knowing with soya-bean milk is true.
The fact also is such, exist in Beijing only many sham always mix soya-bean milk, be in what is more,the rather that the whole nation?
On May 13, the reporter searchs discovery through commenting on a website, 29 are shared inside Beijing limits the name is always mix the relevant business of soya-bean milk door, among them business door name is always mix soya-bean milk of 4 words have 18, contain in the name always mix the business of soya-bean milk model of written characters door have 11. And always show with food officer net, inside Beijing the card always is mixed store is only 8, and the position is not encircled in core business.
One does not wish the personage inside the pursues chain of Chinese style snack managing trade of sign one's name expresses when accepting a reporter to interview, although can clarify,always issue statement with food violate compasses dining-room to be not always leave door store with food division, but these year always be risked by copy with soya-bean milk, abusive circumstance already very serious, the door store of occurrence problem is very much also, the joins in business includes episode from arrange exposing to the sun brand name that publishs hot search before this incident is " with Man Juyong and soya-bean milk " .
Use it is thus clear that " always mix soya-bean milk " of the brand, those who give problem odds is tall, these are to always be mixed actually food in those days the sequela that not do one's best of brand dimension authority leaves.
The comment of netizen of ▲ small gain to this incident
02
Suffer disaster frequently
Browse always discover not hard with the development course of soya-bean milk, "Always mix soya-bean milk " this one brand by " play bad " not be first time already.
The data shows, always always mix with city of new north of Taiwan of soya-bean milk generally refer to in the area the bridge takes the breakfast shop that gives priority to with selling soya-bean milk. "Always mix soya-bean milk " the brand was 1982 by Taiwan great strange food limited company founds meal brand, had crossed taiwan strait 1995, will to inland develop. As always expand of consequence ceaselessly with soya-bean milk brand, this company held water formally in December 2009 -- always mix food (China) limited company, established Shanghai great to surprise to always regard the Chinese area meal that always interlinks career progress with soya-bean milk international as headquarters with meal management limited company.
End at present, the door inn amount that always can inquire in government-owned net with soya-bean milk is 281, inside Zhejiang province limits 36, do not include store of this experience thing door.
The development of Dan Yonghe food is accompanying trademark dispute all the time it seems that in the process, among them most those who get attention is " always mix soya-bean milk " and " always mix king " the trademark dispute between.
As we have learned, taiwan great rare company was registered at was in motherland mainland 1995 " always mix reach jackstraw to pursue " brand.
1996, nowadays always come on the stage formally with king, a Shanghai held water to always be mixed in Shanghai limited company of meal of soya-bean milk king, also be management soya-bean milk, deep-fried twisted dough sticks kind snack inn, hang " always mix soya-bean milk king " board. 1997, bureau of brand of country of this company classics is permissive, be in the 42nd kind (dining-room, fastfood inn, soya-bean milk inn) registered successfully " always mix king " brand. For this, also caused great rare company to it trademark dispute, always follow with soya-bean milk king be about to instead of door inn board " always mix king " and continue to use up to now.
the lawyer thinks at that time, taiwan great rare company is enjoyed " always mix reach a figure " brand is special authority, 1997, shanghai always was registered with company of soya-bean milk king " always mix king " brand.
Though " always mix king " it is to register the service trademark that goes up in the 42nd kind, but its brand basically applies at Chinese style to interlink snack to manage. Object of the scope of operations of rare company of this and Taiwan great, consumption is coincide almost, mix very easily with latter service product interblend confuse, and in fact this kind promiscuous had reached very serious degree.
03
Brand future trouble
The personage inside afore-mentioned trade that pursue snack managing expresses, always appear with soya-bean milk time is earlier, also be to belong to the chain meal brand with not much at that time amount to, the market environment at that time and the law that involve brand and regulation are not quite perfect still, and the information asymmetry case that the market exists at that time is more severe.
Always be in other place with soya-bean milk even if by tort, enterprise itself is felt very hard also, as time passes, always with soya-bean milk 4 words made a category almost, have everywhere always mix soya-bean milk, true and false differentiates hard really.
To always be being mixed food, dimension authority difficulty is very great, because this appears similar case, always mix food besides issueing clear statement, very bad farther fight back, look forward to of a lot of eat is planted to this circumstance times feeling is helpless.
Besides always mix outside soya-bean milk, the brand of net red meal that nearly two years emerge in large numbers of domestic meal market gives a batch to take flow oneself, the majority in them ever had encountered brand by the problem of tort.
Among them, after the brand before this is grabbed to note by limited company of management of Beijing Yi Shang meal, the Bao master worker that begins advantageous position of exert oneself dimension from last year begins Dakaijia alliance inn, but the Bao master below Beijing Yi Shangqi joins in inn appears constantly problem of food wholesome safety and employ a person to queue up to wait for negative news, bring about card Bao master suffers embroil repeatedly.
Mountain fastness is on ▲ " Bao master " , it is below card " Bao master "
Bright red Dan Peng expresses analyst of Chinese food industry, this incident goes out to always be mixed now inside the mountain fastness inn of soya-bean milk, the specification always carries a design, intellectual property on the head to protect the careless mistake with strength and check respect very big presence in the brand with soya-bean milk. In the meantime, in the times of informatization, the food safety incident of false inn brings certain and negative effect to always be being met for the brand with soya-bean milk, this safeguarded a respect to also pose taller challenge in the following management and brand to the enterprise.
The news common occurance of mountain fastness brand, to the enterprise, the key depends on managing principal part protection of should perfect brand, intellectual property and check system, reduce illegal businessman " exploit an advantage " opportunity. The country also should enhance the condemnatory strength to inn of mountain fastness door and monitoring strength, at the same time consumer should need to rise differentiate capability, much azimuth sends power ability to solve this kind of problem effectively at the same time.
Beijing expresses into attorney office solicitor greatly, in the light of the net red, famous meal tastes the current situation that the card appears easily to be risked by copy, meal enterprise needs to be in assure product quality while, form brand to register consciousness, the ability after the label that uses because of meal company place makes registered trade mark gets first protection.
Law has all sorts of protection systems that make clear and perfect, intellectual property is a kind of precious intangible assets, if the service company such as meal does not promote brand to protect consciousness, future trouble will boundless.
Your brand registered trade mark?
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