Article │ mint
Without doubt, "Cold winter " it is close come one year the highest frequency vocabulary that when industry inside and outside talks about industry of movie and TV, appears.
Net drama be the first to be affected is affected the biggest, after the Gao Guangshi 2018 has been engraved, net drama market was shown 2019 gave an exhausted state, big play is short of break explode the paragraph is looked for hard, of each platform and company of movie and TV glide in whole of the amount that sow drama. The cautious attitude of the personage inside course of study is considered as by the outside " wait-and-see " , but come when new order when, the participator in this industry people condition produced a change already, return the right path.
Net drama forum, was 2019 bone peak of network movie and TV is met " inflection point sets out again " first forum after begin, the theme is " how to fight haemorrhage way from inside net drama the Red Sea? " and more acrimony than the theme straight white, it is the thought engage in a battle of each participator.
These participate in discussion industry big Ga is --
Honored guest compere: (later development also calls a honored guest)
Be able to bear or endure flying author holds Li Kun of couplet banquet CEO concurrently
Honored guest:
Author of leisure culture medium, general manager, " river god " producer constant
Writer, playwrite, author of industry of double Jie movie, " send us to warm warm Xiaoshi is smooth " manufacture the person nots I am thought of put
Love is strange art senior inspector general, strange star is Thespian cherry of Li Li of studio general manager
Zhu Zhenhua of author of medium of small candy person, president
It is forum content memoir below:
How to look " is cold winter talked " ?
Li Kun: Change in the industry just about period inflection point when, can new commercial model is born, mix e.g. platform make square cooperative impact, with respect to meeting generation new chemistry reacts and change, in those day we were certain to pay cost circuit force of fast hair, will run quickly this year. In inflection point when discover these new opportunity, it is us the company can go forth continuously not exhaust motivation.
Be able to bear or endure flying author holds Li Kun of couplet banquet CEO concurrently
Constant : Begin to have from last year a series of change, to our company dispute constant good thing, also make us in-house have think over afresh answer dish process, those who thank this cold winter to let us change is more powerful, everybody should be this condition.
Go to today, the development of net drama industry also does not have a few years, begin to be like everybody to had not encountered what crisis from 2014, the cold winter of the crisis that actually all trades and professions has countless times, industry, the industry becomes cold, to us this industry is told, increase the chance of resistance many times.
Li Li cherry: Everybody is saying cold winter all the time, I do not consider as cold winter, the likelihood is this industry new play plans and discharge a contest. In this opportunity, I am willing to think it more is a happier period. Ask you to must do your happy thing, do not want redo the thing of those endure humiliation in order to carry out an important task, this is my understanding to this period.
Zhu Zhenhua: The change this year covers a range bigger, those who come is a bit more violent. Change is aught or the normal change that any industries grow, did not develop without change, the person that sees the sun possibly can go after the sun, the person that sees cold winter can fall into ice in hole.
Respecting makes a company, I feel to want to have my rhythm, have a lot of order, a lot of demand possibly when the market is good, but we did not say to want to expand produce can, why? Everybody is in fast when, we are slow those things that come down to do, develop according to normal order just about, want to have oneself rhythm.
Bandit I think of put: The winter can enhance strength, cold winter is a process that accumulates power, we double Jie is a brand-new company, " send us to warm warm Xiaoshi is smooth " it is us the first work just receives an official, " Xiaoshi is smooth " resembling is those who be born in the winter " the child " , oneself resistance is betterer. I also am the Capricorn that is born in the winter, the child that is born in the winter has an appearance, body strength will be better. Of course, we also expect the spring after cold winter.
How is practical subject matter, green drama defeated bureau?
Li Li cherry: The theatrical work of a very practical subject matter is being done in my hand, tell affective, the mature female that fixed position goes to 45 years old in 35 years old. There is next old having on the woman of this phase small, unlike present female can be more free joy, normal to groovy thing abreact resentment. When I read a script, in the home oneself cry, the clue that playwrite writes can let my feeling be the same as experience, the work of the practical subject matter that we become hopes to be told from the female's angle, tell everybody one is not inimical means finally, why to live joylessly? Hope everybody can happy, happy.
It lets me understand the play that becomes practical subject matter to want to accomplish what respect, do with the person that has wanted to give what age arrangement.
Everybody thinks me is platform, I also am the person that a content is created. To 2019, my user already fractionize arrives upriver girl, male youth, little male, very detailed. Do theatrical work of practical subject matter, I think to had located drama, give much old age paragraph the audience does, going straight towards them to want to understand, it is OK to want to cause resonant place to do.
Zhu Zhenhua: Small candy person is doing theatrical work of a lot of city, include ancient costume theatrical work. But the pattern that we see is, in every case is to explode article, it is to be in certainly make, the director waits a respect a moment surmount great majority, often say " is this type no good all right? " I not so look, did not say the kind that be no good from A to Z, want reductive to itself. What accept finally because of everybody is deal with concrete matters relating to work, no matter be green type, suspense type, still be black unreal type, listened to a story to be able to be entered as soon as possible, the person that can let you touch appears.
Return green type before look up, actually I feel youth is a lasting thing, forever won't outdated. How you analyse this market, e.g. this this old practice that you become, person that do, passing in a such type, if fail, can lean lot only.
Bandit I think of put: A moment ago said net drama is the Red Sea, green drama market is the Red Sea in the Red Sea, competition is particularly intense.
Think the market fixed position of green drama may be a bit younger before us, it can be the student's condition, discover later and otherwise, of green drama suffer numerous group can very wide. Everybody once had experienced youth, had had same green spring dream and resonance. " send us to warm warm Xiaoshi is smooth " the woman that has 35 years old of large quantities of one above gets numerous group, this still makes my pretty open-eyed, there is no lack of among them a few Gao Zhi's females, to us expression is opposite " Xiaoshi is smooth " love.
So, the product line of theatrical work of youth of industry of double Jie movie can be done all the time, we also can think how to do iteration to upgrade ceaselessly, how to make catch up with the product with generation different product, contented everybody the demand to green drama.
Li Kun: Plate of below our banner two mills has numerous type product line, and the deep ploughing essence of perpendicular domain grinds and upgrade ceaselessly we never stop to exploring iteration, mix e.g. antediluvian talk feeling campus is sweet bestow favor on, make in story, art this year can continue to upgrade, we hope to have explore and think, make an audience " more " favorite work.
Drama of movie and TV is created " cover a road to talk "
Constant : Say a breakthrough " cover a region " , premise is what should understanding is " cover a region " .
Author of leisure culture medium, general manager
" river god " producer constant
Actually this makes make the rule or drama makes the rule, had done not have new old practice to be able to be dug on this world. The drama anthology motion picture of the any state that I see is in already some covers a region in, or already in some rules. Homebred perhaps drama also is in a lot of and outstanding beautiful theatrical work such rule and set in the road, accordingly immediate result is, had escaped very hard these rules.
E.g. the thing of suspense subject matter, we saw really many, some feeling that had held out, some likelihoods are goodish, I feel goodish thing did not accord with this rule, because these rules are,had a story from the mankind, perhaps had the video law that after transmitting channel, summarizes bit by bit, had not appeared a lot of years so far new old practice covers a region, unless some day has the talent of abroad of a home to write this story again, theoretic already end.
When we are created, we should observe these rules strictly, wrote in the book should accord with these rules to create play, creative work story, keep a person, follow the pattern not infrequent also, as to inobservant part it is ability inadequacy, it is to us such.
If on so professional conference with creation the rule is summed up, "Cover a region " seeming is word of a derogatory sense.
Actually I know what you say to cover a region is what meaning, it is to fall at convention, convention to change with bored thing, this should avoid.
When we are being created, be in generally speaking encounter certain clue big perhaps story when can have a design a setting, we can offer 3 program first, before this 3 plan truly ponders need not, rise a little from the 4th plan, if capable to think of the 6th mixes the 7th, with respect to the key research mixes the 7th the 6th times, in front a few are not quite go wanting. This is the result from methodology level, may more interesting.
Li Li cherry: Alleged covering a region is beforehand case, outstanding producer has a lot of before the project is developed beforehand case, a lot of problems that can appear in prospective project, we are actually so called bright and beautiful bursa is a project beforehand case, include a script.
I will saying pyramid is play author all the time, no matter be playwrite, still be fiction writer, they are the person that the character is created, in pyramid the toppest, we have beforehand case, but fabricant is done not have beforehand case, after they are written, gave make square, but the quality of these people is uneven, somebody can feel first-rate, but what is what some people can speak| and write| , this is to be in the soul most a batch of sufferring person.
Why to say Zhu Zhenhua is green kind the first person? They are the fiercest is search in that period followed target, direction, did " best we " . In every period, no matter be platform,still make square, we are in sentence an user beforehand, a lot of collaboration also just are making the item that he make, went out last year for example " the strategy that delay happiness " , come in great numbers " the strategy that delay happiness " look for us, all content are a metempsychosis. I feel who can step on the dot of next metempsychosis, just be the most important.
What decided the competition ability of a drama, should do explode paragraph?
Bandit I think of put: Everybody is met of oversight is, not be IP has use, however in the process of work of movie and TV of big IP translate into, whether still maintain it the condition of good content.
I am a fiction writer that wrote a lot of years, the novel is the creation of single person, but the collective creation that work of movie and TV is much group, much person, the person of deal with is very much among this, everybody needs collective to create. Be in without the person at the beginning when be to plan to do sodden theatrical work, but of collective creation cannot charge a sex, may ultimate out of control, becoming is not our expectation is medium so a good theatrical work.
Writer, playwrite, author of industry of double Jie movie
" send us to warm warm Xiaoshi is smooth " manufacture the person nots I am thought of put
Will tell from content itself, make sure each link does not make mistake, from IP it may not be a bad idea, start play it may not be a bad idea formerly, from which the word that a good level is for end points, a very outstanding work is among the work that reflects us.
We hope to accomplish play center to make, wanting a play only is those who accord with us is aesthetic with the standard, later period does not move it as far as possible. Be told from literary angle with the angle that make, as long as easily it, the logistic relation from the back is very laborious, should spend multiple energy to go round this thing. What our company hope can maintain drama to make as far as possible in play phase is complete with the standard, push again next next.
Constant : It is to love to surprise art take to us a lot of " river god " data, the data of its backside and the ability that data analyses, we make a company be not had. Such ability to a drama, when doing continuation especially, be first-rate. Contain the level inside, still act on original scenario to do.
As to which (subject matter) hot, which cold, I do not agree with this viewpoint, but the viewpoint that is the mainstream at least, I can feel any subject matter and type have make it to explode the possibility of the paragraph, I also do not like to explode very much paragraph this word, any industry, product does not escape the rule of 28 principles, the person of 20% is seeing the play of 80% , this industry affirms drama to also do not escape this principle.
To " river god 2 " , we are whole the communication that the idea of creation follows platform, and the investigation that makes a few audiences shows, the person that create should go only according to creation rule, always have dissatisfactory audience, the audience that always has 20% is dissatisfactory, this is impossible runout. We went to go along the essence of these things.
I also think playwrite and play are the most important, important rate exceeds 50% above for certain, say so special not easy. Come up constitutionally actually say to follow suit or do not follow suit to go, should accomplish only good-looking went, the level that reachs that content in same level is OK, unusual proposal everybody does not consider the data of type, its history to wait a moment, the subject matter of this type cannot take it to regard as an attest or circumstantial evidence, this is impossible.
I suggest to serve as bone good friend, will tell from the angle of media, the thing that gives everybody disturbed seeing and hearing returns to content itself, without giving thought to,content itself is what subject matter, everybody has looked, like to look, must get look, a counterevidence gives these things overthrew, must not embed go in this theory, this is the word that I think to say most today. We sit to communicate affirmation to want tell the truth.
Zhu Zhenhua: Following suit is a large hole, do this thing when others was not done, want 10 thousand things, when you follow suit, the likelihood considered a few issues only. The essence of content core is innovation, everybody is willing to see a new story, content of a new personality.
Zhu Zhenhua of author of medium of small candy person, president
Constant : Be in China, we the content practitioner of this times is very happy, chinese common people has a characteristic, the audience on the agency of major mass communication likes to see the story of Chinese particularly, this is so old a rule that come.
Return us this industry will tell, the audience is very passive, the audience does not know what he should do. We think the thing that do not follow suit and innovates more as practitioner, love to surprise especially art platform is special the hug innovates, they had not seen also be willing to try, it is us likely expect explode paragraph.
Li Li cherry: Innovation has a level, if read that content really, the top in snow mountain is stepping high official position, the making cost of this kind of thing cannot bear.
Zhu Zhenhua: So called innovation is the innovation on the rule certainly, is not the innovation that opposes the rule.
As bone first forum that peak of network movie and TV meets, 5 industries big Ga call a spade a spade, speak out freely. Saying like constant place, "The hope says to nod truth to everybody more today " , lying change period market of network unripe movie and TV, still propping up by such backbone force that a flock of practitioner form, as if everything have not change.
It is 5 share a honored guest not just, numerous and famous or it is silent cultivated people, they are director, playwrite, it is producer of the person that company of movie and TV takes the lead, person that the behind the curtain of a drama plans as a whole, it is to come from video platform provide the creative work that considers opportunely alone people, be full of the enthusiastic, border that does not break torturous ground to exploring an industry.
