100 orchards dare " 3 without return money " it is company culture makes like that.
"3 without return money "
On May 16, 100 orchards are held in Beijing " 3 without return money " press conference. On the meeting, 100 orchards announced datagram of first refund inside course of study to accuse: Come 6 years, 100 orchards always retreat money order to count (contain 3 without the etc that return money all sorts of retreating goods) , always retreat money amount to occupy than from beginning to end under 1% .
2009 inn of 100 orchards door only 115, 10 years, number of inn of 100 orchards door already rose 30 multiple, exceed 3700. Data shows, the number of the order that return money, amount that return money is occupied stabler than increase as what door inn counts and tending. Among them " 3 without return money " the order number, amount that return money is occupied drift in 0.5% fluctuation than maintaining from beginning to end. 10 years of time, sale of 100 orchards group goes to 10 billion yuan from a 100 million growth.
In addition, be aimed at the baleful refund problem that everybody cares, 100 orchards also made data count, arrive from 2017 this year in March, 2.43% what refund number holds total spending number, 0.97% what baleful refund number holds total refund number only.
Make a client satisfactory
In upper reaches, 100 orchards guard a pass from fountainhead, make fruit grower strict be cultivated according to the standard of 100 orchards, 100 orchards undertake high price is bought again, assured fruity character already so, also increased the enthusiasm of fruit grower, give good fruit through be being planted continually, sell a good price.
In terminal, 100 orchards take the lead in putting forward in the industry " not delicious 3 without return money " service system, namely the client bought a fruit in inn of 100 orchards door, as long as dissatisfactory, can " without small bill, unjustifiable by, without objective " return money. 2013, 100 orchards will " 3 without return money " complete be born arrives in the propagandist catchphrase of countrywide door inn.
"Do 3 without return money we are to have what think with all possible means. Above all, fruity exterior reachs the uncertainty of mouthfeel, instability, the experience that brings a client also is met not not affirmatory, stable. Next, 100 orchards are community door inn, fixed position is " community good neighbour " , those who do is to turn round guest. Last bits, making a client satisfactory is the businessman's devoir, it is commercial bottom line. " on the news briefing, yu Huiyong is elaborated " 3 without return money " when serving hair heart, emphasize.
Operate way
About " 3 without return money " operation method, on the news briefing, jiao Yue of vice president of 100 orchards group was released " 3 without sweep a code to retreat " . In 100 orchards APP " instantaneous refund " on the foundation, roll out a line to fall " sweep a code to retreat " . The customer that buys in door inn namely needs those who sweep door inn to return money only 2 dimension code, can finish refund, how much to retreat to say to calculate by the client. If dispute member client, when sweeping a code, need is finished register and input small bill odd numbers, can initiate refund.
"The traditional technological process that return money is long and complex, the flow need that the system handles order and initiates refund is layer upon layer examine and approve, often cost bad news force, cost of consumer dimension authority is too high. Of 100 orchards 3 without the system that return money, all can come true below the line on the line " retreat in time, the instant is retreated " , do not need basically and businessman bargaining, give up thoroughly the apprehension of consumer. " Jiao Yue complements.
And 100 orchards dare be rolled out 3 without return money, also be to be based on 3 " letter " , it is sufficient self-confident heart, to the self-confidence of fruit; It is the accredit to the client next, believe majority client deserves credit; Finally, 100 orchards dare " 3 without return money " it is company culture makes like that.
Be based on this, yu Huiyong still was released on the news briefing " accredit " proposal, hope more enterprise is joined " accredit " in the cavalcade of consumer, will promote consumption the experience, stimulative industry self-discipline and upgrade.
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