[keyword] thinking of product pain spot, user
[applicable industry] do not be restricted
[applicable dimensions selling the home] do not be restricted
We have before had shared pain spot plan to want to find pain spot to want to be conveyed with FABE law, ability lets consumer feeling gets and believe. Be based on at present the change of new mobile Internet market, if this sells a site, the content of abstraction has transmission sex, so basically succeeded half.
Cite a case, there is an American net red wine before abrupt an ammunition that sell, four Loko it is abrupt igneous reason, because the friend encircled it to rise to be called individually,be " the wine that break a body " . We come from Fabe law analytic, because this wine Feature is of fruit flavour, masked the flavour of alcohol greatly so, advantage Advantage is very good entrance, final Benefit is to drink two canister imperceptible drunk, next " break a body " . Because " the wine that break a body " this pain spot, cause attention very easily, next very fast travel in friend circle, have a net even red open direct seeding, the test drinks a few canister after all " the wine that break a body " the meeting is senseless.
Actually I share the net red wine of this United States, just can understand my point of view more to allow authority. But the student that I estimate a lot of males, hear here already the name that too impatient to wait remembered this wine, prepare to open the search that clean out treasure next. . . . . . , from this the dot comes up tell, I feel the brand of wine of this United States should select advertisement fee to me.
Everybody notices, I am not to recommending this wine really, but the result that achieved promotion however; Very much instead clean out treasure to sell the home, the thinks method goes allowing client introduction beside person that expends idea will shop, not hesitate even a few turn red bag of the introduction, and give him the article table picture of constituent transmit, but very inaccessible instead good effect, the advertisement that the reason is you too resemble " advertisement " .
Doing " pain spot " transmission sex thinks on, I suggest we want from " guide a client actively to share " become invite a customer " cannot help oneself are shared " . And go up at this o'clock, the itself that should do pain spot besides us has interest sex besides, still have a common and effective method, namely from " priggish " those who change " frame-up classics " , let user expect be less than.
Cite the case of a Jiang Xiaobai again, there is a paragraph of Duan Zi that concerns with wine on every bottle, jiang Xiaobai is taken in your friend that is flashy with that setting, below the circumstance that did not guard against, touched his heart, let him take skill chance silently next, pat friend of issue as before to encircle, hold content character annals in the palm. Probably, your first time sees Jiang Xiaobai, come from your friend circle. And the next time, when yourself takes Jiang Xiaobai, when seeing its different Duan Zi, the likelihood also can pat friend of issue as before to encircle, next this brand, be based on it " Duan Ziwen is changed " virus begins to travel in friend circle.
And the transmission that can produce advertisement effect truly, not be words of those elaborate preparation advertisement instead, however this kind is not involuntary transmit shares advertising originally. So, we the proposal to new Internet company, it is the product wants " honest " go doing, bag mount wants " frame-up classics " bold go speaking your client.
Again for instance, above this picture, I see in him friend circle. There once was a Duan Zi in Wang Zherong boast, double platoon of someone and wife, equipment bought a few pairs of shoes, next his wife is interrogatory he, what do you buy so much shoe to have to use? Next he became inclined she is one, say you also know to buy so much shoe trashy ah.
Among reality, very may much old consortium speaks wife buys so much shoe, buy a shoe secretly again when wife at that time when, open express ark, discovery wraps mount to help her apologize like Laogong first: "I am sorry, I buy a shoe again " , can let her cannot help laughing, pat friend of issue as before to encircle next, go finishing the passive transmission that brand of this female shoe encircles in user friend.
Citing, when Bao of 9 electropositive meals just was rolled out, stress feeling of science and technology, use system of what material bowl, but this dot consumer has direct move very hard to suffer, what sell so is bad; Product manager sees an user buy deed of electric meal Bao later, discover housewife meeting is used " bump weight " will judge stand or fall, roll out the bravery inside accentuation so, sell a dot to emphasize " because have weight, have quality so " , open sales volume accordingly next.
Again citing, before paragraph the water element cup of time Japan popularity, say to be able to be decomposed piece hydric, next can hairdressing enhances immune force to wait a moment, those who sell is very expensive 2000 money, a lot of stars are bought. Of course, a lot of articles say this is a fraud only later, but a lot of people are duped, up-to-date, still many people are bought. If this cup, just emphasize this decomposing water hydric, without any direct experiences, I feel to also won't so much consumer believes, the key is this cup does sufficient on the vision " straight impressions suffers " : In decompose hydric when, cooperate blue lamplight, risking bleb. So, a lot of customers that bought water element cup, can take a picture or video the process that decomposes water, send friend ring, this quickened this concept again " essence of life travels definitely " .
Specially emphasized falling here " essence of life travels definitely " , if this client can spend 2000 yuan to buy a cup,the reason is, so in her friend circle, see the person that this friend encircles, also often be the person that has this consumption capacity, things of one kind come together, person with group cent.
To here, a lot of more likely shopkeeper itch to try, with confidence should go to those who help oneself exploding the paragraph disentombs afresh one sells a site. Fasten first urgent, I sprinkle a pail of cold water to you first, although understood so much reason,be myself, but when oneself make plan selling a site, failure often succeeds too more, this actually very normal.
Before this returns us again, mention with everybody " practice painstakingly " viewpoint, do operation to want to have guess - carry out - the process of test and verify, so how we look for test and verify sell a site, whether does the client have approbate? Inside this, we often can pass the test of direct car, will do data test and verify.
As above graph, if shop is making a way by implement this product, find demand of a crowd, company office is used. Find a product next, make the demand of this crowd only, after completing fundamental sales volume and evaluation through old settle or live in a strange place, drive measure sell a site, will rise hit and change.
In the process that in direct car the test sells a site, a premise asks. It is the word that direct car spreads, should assure to be mixed as far as possible of caption reveal a word to agree basically, measure a graph to forbid otherwise.
About the plan of product pain spot I share here with everybody, there must be user thinking when engineering product pain spot, not be you say it is good it is good that it has many, want to yield the point that the user feels you are conveyed however, they need. Of course, above is main train of thought only, moment of our great majority should be based on a fact to set out, accord with platform regulation, cannot make false stunt intentionally, capture core to sell a site.
