From brush a hand to arrive use the toilet, from discharge makeup clean face arrives cooking is clean, people everyday the life cannot leave the life to use paper. Solve all problems from a piece of paper, appear to different life setting different specific aim solution, the demand that people tastes to paper now is more fine differentiation, diversification, pay attention to paper to taste the promotion of pair of life character more.
On May 16 -- on May 19, day cat hand in hand photograph of complete cotton times, Shu Jie, heart imprints, manage article, Vida, get treasure 6 old brands, choose cotton soft towel, wet lavatory paper, kitchen uses paper, bamboo pulp paper product of category of fractionize of 4 high end, make a theme be jointly " delicate life not paper one kind " paper of high end of super category day tastes day cat special performance news briefing, couplet syncretic money releases high-end paper to taste a trend to report, the paper that uncover secret tastes industry new trend.
Day cat is super category day is day cat sale of first trend category is super IP. Rely on big data digs nowadays trend category in A, new pattern of development category sale, make fractionize domain intelligence occupy. Deepness unscrambles the market to develop new trend and consumer to just needed newly, advocate delicate life to consume new position, lead consumer spending to upgrade character lives, open of brand of help category captain of a naval ship did not come 3 years business increment new market, reap consumption to upgrade bonus.
"Delicate life, not paper a kind " , high-end paper tastes consumptive trend to uncover secret greatly
On May 15, paper of high end of super category day tastes day cat special performance " delicate life, not paper a kind " the news briefing is held in Hangzhou. Tall canal and industry are small in A 2, expert of brand tall canal, guild, the spot is witnessed " high-end paper tastes a trend to analyse " the report is released, the life that uncover secret consumes new trend with paper category.
The report shows: 2016 -- 2018, paper of the high end on the line tastes market dimensions escalate, its consumer basically distributings to be mixed in new a gleam of second line city, 80 hind for main crowd, 95 hind go up apparent. Integral paper tastes category of industry occurrence more, consumer demand is more fine differentiation, present a more delicate consumption new position.
From the point of distinct category, towel of wet lavatory paper, ecru paper, kitchen paper presents an apparent amplitude, performance is very outstanding; Among them cotton soft towel the occurrence of category of this one fractionize, more confirm more delicate to the life the requirement that change. Cotton soft towel in the female discharge makeup and darling protect skin setting equipment is welcome. Recorded 2018 60% right-and-left amplitude, become 33% women daily clean the requisite of discharge makeup.
Dimensions of market of kitchen paper towel grows steadily. Married already Yo family becomes the brunt crowd that buys kitchen paper towel, among them 85 hind and 90 hind occupy than amounting to 45% , young generation family already turned kitchen paper towel into the kitchen to need stage by stage one of machine parts or tools kept in reserve.
Him care predominate trend, wet lavatory paper is loved by masses place. Wet 2017 lavatory paper collection must be more than the amplitude of 60% , maintaining as before 2018 be more than the growth range of 50% , function of cleanness of its curb bacterium accepts consumer favour fully.
The ecru paper of healthy environmental protection makes high-end paper kind bestow favor on newly. Buy a trend to look from the line, the ecru paper that is a delegate with bamboo pulp paper accepts favour of environmental protection consumer fully, sale system capacity rose 1.9 2017 times, 2018 market dimensions as before ceaseless dilate. Healthy, environmental protection and natural, it is consumer those who buy ecru paper is main because of,move.
Frequency of nearsightedness taking a heart is advocated " good life picks pair of paper "
Groovy sanitary paper tastes the wholesome and clean requirement that already cannot satisfy different place, and the life is changed with the high end of paper, fine become divided, just satisfied consumer to be opposite environmental protection, efficient, delicate demand, life of the character that help strength upgrades. Cat of day of super category day is this day cat technically paper towel filmed a TVC, show cotton soft towel, wet the high-end paper opposite such as lavatory paper, kitchen paper, bamboo pulp paper is vivid the change of character, and hand in hand complete cotton times, photograph of treasure, Vida, heart imprints, article of Shu Jie, manage 6 old brands phonate jointly, illuminate " paper upgrades for you " good life concept. The life is more than famous brand bag, have this packet even. The contact that cotton soft towel lets every time skin especially tender, 3 years short already became about 33% women daily clean the requisite of discharge makeup.
When Gong Mingxing acme phonates, the confluence below the line on the line detonates sales volume
Consumption is tasted to upgrade in high-end paper below the trend, how to let Get of more and average consumer arrive " delicate life not paper a kind " life concept, realise paper tastes the importance that lives to character, become day cat to detonate high-end paper to taste the key of category.
To conduct the consumptive current that high-end paper tastes, super category day invites day cat to make acme lung-power when Gong Mingxing and 100 KOL, advocate jointly " good life picks pair of paper " life concept. At the same time times of associated brand complete cotton makes the stay away from home that Xinjiang cotton traces to the source, the health that makes consumer personal experience the high-end paper such as cotton soft towel to taste raw material and natural.
Can see, super category day is in day cat conduct class while the trend upgrades, also offerring for the brand young change, integrated sale means of individuation, kind grass explodes paragraph product, guide consumer acknowledge. As the ceaseless development that consumption upgrades, pay attention to paper to taste the promotion of vivid character of opposite of this kind of necessaries of life and improvement more, will become increasing in of high-end consumer appeal to beg. Future, the consumption that day cat leads paper to taste category how further upgrades, life of the character that help strength upgrades, be worth to expect. (Zhang Xiucui)
