20 days ago, during the total final of Dongguan, yao Ming puts forward for the first time " CBA2.0 " the brand upgrades plan, when those, everything still stays in the concept, abstract and ambiguous.
On May 17, the Sneaker Con tide that is in Shanghai is exhibited on the meeting, of 9 clubs brand-new LOGO was poked " CBA2.0 " veil, the one part that although this is system of 20 team vision only,upgrades, but enough however and fresh specific and be full of wallop.
Nevertheless, the change of all things always does not avoid praise and criticize, this the visual breakthrough of CBA also is such.
"Be full of wind of NBA mountain fastness " , " color collocation is ugly " , " connotation of oversight China traditional culture " , " advocate hit English to lack Chinese culture self-confidence " ... fan on gregarious network spit groove ruthless face.
Face doubt sound, yu Ran of Lv of assistant of CBA president office is right insurgent news (Www.thepaper.cn) the reporter is responded to, "This LOGO design is not is imitate and pursue NBA style, accord with the tide that athletic mark grows however. Accord with the tide that athletic mark grows however..
Mountain fastness NBA? CBA: Compressed change more accord with aesthetic
What do not say these 9 clubs first is brand-new LOGO after all enough " wet " , sheet is among them the complete change of LOGO of a few team and team name, show Yao Ming with respect to enough " CBA2.0 " plan not simple.
The person that original Shenzhen cheetah turned Shenzhen into navigate, beijing fly dragon is reincarnate Beijing is violet detain a brave and strong person, change of Tianjin gold lion became Tianjin forerunner, shandong Venus also had more the name Shandong Wang Zhe of bully gas.
Change the account of team name and group bid, yao Ming of no less than is said before half many month, "Be denounced to compare the group bid that much is each team by fan in current league matches, akin animal appears morer, color is coessential change more serious also. Color is coessential change more serious also..
"The group bid of all team can be finished before 2021 sports season begin upgrade, when arriving, whole couplet sports meet gives a person the sense that find everything new and fresh, letting all youths can feel to like CBA is very the thing of cruel. Letting all youths can feel to like CBA is very the thing of cruel..
In light of the public opinion report after from these 9 new LOGO is released, "Find everything new and fresh " the feeling had really, but either " very cruel " , the youth's evaluation is abhorrent.
Take out CBA team new LOGO and NBA team mark to undertake contrast hind when a few netizens especially, had new doubt voice again.
Beijing is violet the mark that detains a brave and strong person is designed from the position of two sharp, basketball and city wall in light of, with the mark height likeness of kingly team, " violet detain a brave and strong person " team name still let many fan think of lake person " violet gold army group " and golden city Trojan;
And the LOGO of Shandong Wang Zhe looks shirt-sleeve still his knight and Toronto are fierce the design means of dragon, nanjing mahatma is alike in spirit once Charlotte is lyncean.
Should allude alleged " mountain fastness " when the problem, yu Ran of Lv of assistant of CBA president office responds to insurgent journalist, "This second design of CBA club new LOGO is not is imitate and pursue NBA style, accord with the tide that athletic mark grows however, compressed the LOGO that change more those who accord with instantly is aesthetic. Compressed the LOGO that change more those who accord with instantly is aesthetic..
"The negotiation that this is course and each club affirms, in both sides satisfactory circumstance falls, the shape that determines finally. The shape that determines finally..
Undeniable, stylist people used a heart really when changing CBA team LOGO -- in the group bid that the father-in-law figure of Qi Lu earth appears in Shandong, violet the Forbidden City that bans Trojan to representing a capital, zhejiang Taurus is maintaining all the time emerge of Jin Chi " Taurus gives water " element, and on dragon lion " Loong " the important designation that phoneticize of language of another name for Guangdong Province also is Guangdong culture.
Be said with respect to Yu Ran resembling Lv, "On the other hand, when LOGO is designed, we hope base oneself upon changes this locality at mainland really, outstanding club is in the terrain feature of the area. Outstanding club is in the terrain feature of the area..
Tide grand meeting releases new LOGO, CBA ambition is not small
The LOGO with brand-new CBA is designed, will be the new form that prospective CBA shows a whole world, when choosing to release a circumstance so, CBA decides to pull a hand one is known as " the strongest shoe extends ground bid " tide is exhibited meeting -- Sneaker Con gym shoes fine time.
So called Sneaker Con, it is a gym shoes and tide lover people undertake gym shoes and tide sheet taste exchange, the whole world that releases enthusiasm fine time. Since holding water 2009, this activity already landed the whole world to exceed 40 cities, participate in person-time to amount to millions, it is a top class IP that is approbated by all youths that like tide culture.
And such target, it is easy that the process of implementation is destined.
Before CBA, NBA and FIBA (international basket couplet) the market that hopes to develop more youth in China, but not be the feedback that every time tries to be able to change ideal.
For instance " discharge fresh pork " the collaboration of Cai Xukun and archives of NBA Spring Festival, caused the allergy of partial fan; And " bright and beautiful carp " Yang Chao shows ceremony of ballot of body basketball world cup more, because the mouth is drawn by accident,also spit groove.
Nevertheless, regard CBA as president, yao Ming's idea is very determined, "We must catch up with tide, go should periodicly doing this kinds of a few businesses, will go after the demand of market of a few future. Will go after the demand of market of a few future..
Also because of such, the new LOGO that he is willing to taking CBA goes to those who accept tide youth examining. In gym shoes of this Sneaker Con fine time spot, the youth that sees CBA new LOGO still showed the attitude that accept and approbates.
"I am exhibited from the point of Tianjin outpace, did not think of to be able to see team new sign here. Also go before me advocate had watched the game, this new sign is quite good-looking still. " profess " do not calculate CBA fan " Zhang Xiaoyue conveyed her to insurgent journalist experience.
"The feeling is noveller, also saw Tianjin element, but the competition that should allow me to want to see CBA more, the likelihood still needs more to attract a particle. The likelihood still needs more to attract a particle..
"CBA2.0 " , the change wants " from outside to inside "
Want to attract more youth, the team new LOGO that relies on to contain popular element solely is insufficient apparently.
CBA company also understands this, release in new LOGO so while, CBA also hopes to expand through circumjacent product the market.
With Shanghai great shark is exemple, last sports season team rolled out the fair young of great shark figure, and the spot in new LOGO news briefing, the club also brought new breastpin and tide baseball cap.
"We had made a few attempts now, also set a few plans are driving this business, we hope to be able to help the fan that adores league matches buy the product that admire in the heart. " Lv Yu Ran expresses.
Transform an upper berth to leave from the visual system of team, the league matches content that passes whole next is made, build a professional league matches that is different from the past, this is Yao Ming " ambition " .
In April on the news briefing during total final of CBA of the last ten-day of a month, yao Ming disclosed a lot of " CBA2.0 " transform direction.
Commonweal project " CBA our Ta " start even if among them a very important. According to Yao Ming's conception, "Ta " mean include holder.
CBA hopes to be able to adopt such commonweal platform, all players, of team and the commonweal almsdeed of allied dominant is linked together rise, build commonweal next special funds, and throw all fine of the generation in sports season to " CBA our Ta " in commonweal fund.
In the past, commonweal is not an assessment task of professional league matches, but be in nowadays " CBA2.0 " comprehensive open during, commonweal and social responsibility became Yao Mingxi to look at the project of promotion.
Character of bright place of Yao of no less than, "' CBA2.0 ' it is a process actually, drag in arrives each respects of league matches, from the value of brand oneself, to business affairs operation and agonistic respect. We hope a CBA this whole rises to another administrative levels. We hope a CBA this whole rises to another administrative levels..
From the upgrades to league matches content abundance of team LOGO, if the change of CBA can resemble what Yao Ming plans really in that way " from outside arrive inside " , undoubted to social consequence and appeal meeting increases greatly.
Look nowadays, yao Ming and Chinese basket assist going on right way.
