[PConline special interview] all alone horizontal stroke of Z9G of TV of 8K of money of Buddhist nun head is born for nothing on CES this year, by right of the picture qualitative processing technology is mixed be in a poor light the advantage on the technology, become admire evil spirit the product of number one black science and technology of other people. And at this late hour of TV of Suo Ni OLED also finished two generation to upgrade beautifully, the OLED TV A9G of new generation, with " phonic picture syncretic " technology of edition of admiral of screen sound field, brought the seeing and hearing with new customer to touch.
In May 2019, suo Ni invited domestic media to go to day to interview. In building of Suo Ni headquarters, suoniji is round tall Mu Yilang of senior executive vice president, Suo Ni (China) limited company president holds president Gao Qiaoyang, Suo Ni concurrently (China) business cadre of electron of limited company consumption, person of Jin of vice-president wood village, Suo Ni (China) Chen Wei of inspector general of department of family expenses indication product, the product technology that shared Suo Ni TV with media, market is politic, and business concept. Announced A9G and A8G first two OLED TV is in China the price of the area.
From whole in interviewing, we can understand, suo Ni TV answers new technical trend and new market requirement, made a lot of changes. Business of drop of 3 big spending, height takes conformity seriously Chinese market, maintain open collaboration attitude, stand fast and big screen and Gao Hua are qualitative, quicken products plan iteration.
Business of electron of 3 big spending is integrated: Originality brings new sensation
President of Suo Ni company holds presiding apparitor concurrently Mr Xian Yilang is in auspicious cropland the new strategy that Suo Ni putting forward on CES this year is company of an originality entertainment, announce to career of 3 big hardware the branch undertakes conformity.
Begin from 2014, the group undertook whole Suoniji " subsidiary is changed " operation changes. The family before is recreation, frequency, for instance video the product line such as the number, subsidiary of operation of financial, market, respective and independent operation is between. And after 2019, suo Ni develops respective independence the subsidiary that expands increasingly, incorporate again the company that is business of same home electron.
Gaomuyilang expresses, to business of 3 big hardware board piece the farther confluence that conformity can realize a technology to go up above all, still can realize business board at the same time piece the conformity that go up. Through each other between without seam the collaboration that join, innovation gives a few new valuable products. Enhance insider of Suo Ni company at the same time ability fluidity, in order to come true faster, develop more technologies person with ability better, enlarge advantage of original creation technology further.
And carry new product, suo Ni can have the person that create and customer joining, present the intent of the person that create truely to consumer, bring to consumer touch, this ability is the ultimate goal of integrated business and the greatest value.
Dedicated at drawing qualitative chip, dedicated at large size the fractionize market of high additional cost
No matter be liquid crystal or OLED TV, smooth support face plate presents a best picture very hard to be behaved character. Some closer year, suo Ni all the time involve TV draws what handle chip character to develop with dig greatly, the series that draw significance is in in TV had chip of X1 admiral edition to add the industry came true after holding the picture of top level is behaved character.
But whether the picture that produces an industry to precede handles a technology character, it is to need to undertake the database information of a large number of front is accumulated, will handle chip research and development to serve for back end image, if do not have long technology,so precipitation is very difficult implementation. At present other TV firm also began to realize the value of TV chip, but no matter how TV chip is designed, the most primary purpose is the picture quality performance that presents a Gao Shui to allow for consumer.
To large size TV, the difficulty that picture of research and development handles chip character is greater also. Draw qualitative chip to inputting signal it is very important also to optimize, especially cable television program or it is to circulate the content such as media, how to undertake optimizing character to original picture, pledge Gao Hua finally show appears before consumer, the technology of each TV firm mixes unusual trial experience, because be in,also be the technology is accumulated and the meeting on experience of research and development produces difference, present the effect that give finally to also can differ somewhat so, of course product value is different also.
Gao Qiaoyang expresses, the product strategy that Suo Ni holds to high end, big screen to change won't be changed. Hope " best TV " bring customer, but at the same time, suo Ni also is in ceaseless effort, in an attempt to is in do not sacrifice below technology and the premise that seeing and hearing experiences, promote the rapid development of OLED and 8K product with more reasonable price.
The market of OLED and 8K competes, suo Ni has huge advantage
TV industry structure of China is occurrent change, product of large size, high additional cost more and more the favour of the consumer that is gone after character to live, OLED and 8K TV also make a kind of tide and trend gradually, manufacturer of a lot of home also has added a group of people of same interest of OLED and 8K.
Suo Ni had rolled out 8K to display screen in the past, the technique that can present a tall clarity to draw qualitative indication screen is sufficient already also developmental, in the process that 8K technology is accumulated ceaselessly and develops, suo Ni's research got sufficient technology accumulate. But the content of former unripe 8K that at present consumer can watch still compares deficient. So, how to go to the content of 2K and 4K content promotion be close to 8K picture to pledge, it is to show a level fill content is vacant main solution. In this respect, image of Suo Ni 8KHDR handles edition of chip X1 admiral to have quite large dominant position, realized an industry the picture of top level is behaved character. Gaomuyilang thinks, regard rich original recreation as the company, suo Ni hope can create the person that create meticulously the outstanding work that come out, can of former juice raw ingredient faithful and reductive give customer, this is the mission that Suo Ni regards an originality recreation as the company.
Height values Chinese market, implementation opens cooperative win-win
For better market of China of press close to, suo Ni designs the part of TV personnel arrangement to be in Shanghai, so that Shanghai factory and sale branch can undertake,communicate closely. The demand that Suo Ni considers to understand Chinese consumer to go up in the design to TV product further, for instance modelling of color, bracket. Carry this kind of kind, the products plan that accelerates TV of iteration Suo Ni is periodic. Suo Ni expresses, be in before long in the future, can have even what be aimed at Chinese market technically is exclusive type is rolled out.
And content and applied respect, suo Ni offers a Trade Fair to open active strategy to cooperate with the content such as China number, Tecent all the time, two dimension spend the amount that contains inside and quality undertake extend and promoting. Above all, piece source measure respect, more domestic and international copyright just can join future to offer former unripe 4K piece the cavalcade of the source, let consumer have more high quality a source choice, prospective DolbyVision prevent than eyeshot piece the source also can increase further. Besides, in alling alone the IMAX-Enhanced form content of the Buddhist nun also is being advanced actively, tecent video has reached formal collaboration with IMAX respect, become " IMAX-Enhanced sheds media to serve official partner " , and just talking things over actively with copyright shed media to serve with striving for what begin IMAX-Enhanced content at an early date.
Rely on OneSony (a Suo Ni) force, suo Ni movie and TV (the former unripe 4K of SPE) is high quality a library (include 4K-HDR, prevent than eyeshot, IMAX-Enhanced) also all alone actor preexistence the Buddhist nun is landed on TV, the content that produces advantage of resource of originality of Suo Ni group adequately to all alone the user of TV offers the Buddhist nun serves.
Suo Ni still can make full use of dominant position of China's peculiar big data technology, add interest company group. Because there is the vermicelli made from bean starch of numerous Suo Ni in photography and game player, after they register MySonyClub member, suonihui carries the official socialization channel that is in China, undertake communication with them, seasonable Xiang Jifa sends the product that be interested and service message.
Summary: Gaomuyilang says for fun: "If which day draws the core competition ability that is Suo Ni no longer character, then we considered the sense that Suo Ni exists with respect to need " . Visible Suo Ni is qualitative to the picture the pursuit of technical acme, and powerful to market of occupational high end confidence. Suo Ni innovates through ceaseless technology, hope more consumer can enjoy black science and technology touch.
