The contrail of the destiny always is striking resemblance, when happy because of,inspect a net a series of " debt of body back a huge sum, prediction of a person's luck in a given year of high grade resource, finance affairs appears gigantic deficient " management long-standing abuse, must press finally retreat city " pause " when, as happy inspect " deepness copyist " windstorm group, also be immersed in likeness " play grain absolutely " in a dangerous situation.
A few days ago, as windstorm the group because " gigantic exceed 1 billion yuan fortunately " the poorest outstanding achievement is behaved since be being recorded so that appear on the market when, one asks to ask cases to following sb's heels suddenly and come by what hand in place greatly to draft, its ask ask content points to the 10 big questions that appear in annals exposure continuously; Meanwhile, windstorm because was not fulfilled,reach before this again " share counter-purchases obligation " , and the indictment that obtains claim for compensation of smooth old negotiable securities to make an appointment with 750 million yuan one after another. Although, windstorm group after the event already superintended doubt to make formal response, but " management predicament and bang of claim for compensation " the one disaster after another of financial difficult position that will make windstorm group be between the beetle and the block undoubtedly.
From current condition observation, the management awkward situation that windstorm place exposure gives and happy inspect very similar; Before this, windstorm ever was imitated through deepness happy inspect " zoology is changed instead " strive is passed " big recreation of DT of windstorm whole world " build case include TV of sports of sound of image of windstorm demon lens, windstorm, windstorm, windstorm to wait for many business module; Final, these strategies are imagined not only did not succeed, become each to create a dangerous situation in succession instead " the stone that press hill " .
The relevant requirement that asks ask case according to reaching place greatly, windstorm group needs to explain annals announces medium 10 big doubtful point in detail, involve appear on the market company from manage the many detail such as business module currently.
Ounce finance and economics combs discovery, the money that ask asks case to content was announced 2018 from windstorm group related signs up for data proceed with, big loss, net assets is 2018 year of above city company issued reservation opinion serves as negative worth and place of accounting audit report " cut the entrance " , make windstorm group detailed explain the ultimate reason that causes instantly to run hot water. The business that includes windstorm intelligence already among them praise problem of the test that reduce a cost, intelligence of windstorm of Yi Han lid and the capital authenticity opinion that windstorm demon lens involves; In addition, because windstorm buys what MPS is immersed in to run hot water, reach business of TV of the Internet below the banner, ad business, network to pay fee business, administration fee business, software to popularize business to glide considerably, also make the focal point that superintendency orgnaization pays close attention to. Come round to look from eye, although windstorm is right already,asked ask to make accordingly detailed unscramble, but its as a result unpleasant however attack by surprise appears on the market the place in company outstanding achievement and zoology construction exposes exposed management difficult position.
According to windstorm the annals data that publishs before this is announced, appear on the market the company realized annual battalion to receive 1.123 billion yuan 2018, drop compared to the same period 41.34% ; Loss of profit of attributive parent net is as high as 1.09 billion yuan, decrease compared to the same period 2076.34% , after this also achieves a windstorm to appear on the market from 2015 first gigantic deficient. A few days ago, release according to windstorm group 2019 outstanding achievement predicts first quarter, appear on the market company once more deficit 12.83 million - 17.83 million yuan, although deficit specified number relatively the corresponding period closed 29.54 million yuan somewhat last year narrow, but as do poineering work board appear on the market the windstorm of the company already was close to retreating city brim.
In addition, windstorm still bears currently unusually serious ready money sorts pressure and debt problem; Financial data is announced related the basis, up to 2018, appear on the market company money fund only remnant 10.2 million yuan, relatively the beginning of the year is compared 173.2 million yuan, drop compared to the same period 94% , first quarter Zhang face capital is more only remnant 6.31 million cash. And, storm is current already serious endowment not pay a debt in kind or by labour, relevant net assets is - 850 million yuan, indebted rate is as high as asset 168.69% breathtaking, xin of Feng of company large stockholder also accumulative total impawn appears on the market company stock 67.05 million, 95.35% what occupy its to hold a sum total, current storm already arrived undoubtedly " play grain absolutely " crises.
"Is those who freeze 3 feet are not a day cold " after all why does be reduced to poverty arrive such-and-such circumstances? Cause ounce gentleman great curiosity. According to observation of ounce finance and economics, the management dilemma that windstorm group place faces, already with appear on the market closely related the market fixed position of around and development route, also rather to happy inspect kind " unconscious eye runs quickly madly " burn money to popular business your writing at every turn, need outside in a steady stream undertakes ceaselessly " blood transfusion " commercial pattern is linked together cheek by jowl.
Well-known, windstorm by masses place hep, greatly profit from in those days " windstorm image sound " successful; The service that creates by right of place of free video software and user are accumulated, windstorm ever was depended on for long " advertisement income " force of the action before propping up those who have company development. Financial data shows related: Before the company appears on the market 2014, windstorm business income is 386 million yuan, among them advertising Wu gets 343 million yuan, occupy in those days company battalion closes nearly 9 into.
However, land A successfully in March 2015 as windstorm, the top is worn " happy inspect the 2nd aureola " after windstorm is harvesting 32 harden board continuously, rely on advertisement only the commercial pattern of an income, cannot prop up apparently remove those who be as high as 36 billion yuan of market prise to appear on the market company, if things go on like this its " bubble is undone " also be time problem only, let oneself become only " the next is happy inspect " ability is propped up case appear on the market the company's so high appraise cost.
Immediately windstorm begins to be happy have the aid of " blast tuyere " the concept has position, contrast is happy inspect merchant of the boss " zoology is changed instead " , windstorm also establish of all course of study match to it " big recreation of DT of windstorm whole world " the strategy, the intent adopts position many business module, build advantage camp. However, "Big recreation of DT of windstorm whole world " strategic layout item is abnormal heavy and complicated, look be like dazzling be apt to of lack of its result actually but old.
Zoology is made full taste " happy inspect kind " agonizedAlthough, hold in both hands to greet those who close capital and market to chase after, windstorm ever expected to be passed quickly " big recreation of DT of windstorm whole world " establish oneself is be expert at the lead position in course of study, with period finish " happy inspect the 2nd " give somebody a new lease on life, but final result is full however taste " happy inspect kind " agonized.
Time backdate arrives in May 2016, windstorm is in appear on the market only after a year, will appear on the market company name by group of windstorm of instead of windstorm science and technology, with sturdy to making " oneself zoology " determination. According to the relevant strategy that the company formulates, rely on " big recreation of DT of windstorm whole world " windstorm will be right virtual reality (VR) , the many direction such as industry of sports, movie, TV have strategic position, drive thereby include show of lens of demon of TV of windstorm sports, windstorm, windstorm, windstorm business undertakes related field all-around development, with period build " advertisement + product " profit pattern. The fact is, as these " blast tuyere type " the fall from the sky of popular notion, windstorm ends with failing mostly to these business distribution.
In the beginning of windstorm group appears on the market, catching the market to " VR a place with a draught " extremely red temporarily; For this, windstorm expects to pass " ALL In VR " gain on the offensive, the strategy of windstorm demon lens with immediately conspicuous open; Look again nowadays, the VR concept of windstorm demon lens is proved to be by time apparently " bogus a place with a draught " , but caused windstorm demon lens to make windstorm group however " most core and most burn money " the predicament of awkward position.
Although, windstorm demon lens ever was when B annulus financing, development of capital of the letter in success general is principal shareholder. However, former on 2020 of become effective " to betting an agreement " , however because of in letter capital " remove suddenly " and be immersed in passivity, still cause windstorm equity to freeze the crisis for a time even. Current, business of windstorm demon lens already " break down " ; Before this, windstorm ever was announced external, already the investment of sex of rights and interests that to the demon of parent company Beijing of windstorm demon lens lens plan promotes 104 million yuan reduces a cost, reach 72.13 million yuan bad Zhang loss, the reason is Beijing demon lens " management difficulty and endowment not pay a debt in kind or by labour " .
As similar as photograph of VR business destiny be, windstorm is movie and TV, game, abroad to marching of 3 big markets make all end in order to fail. "With happy regard division as " windstorm Ceng Xi looks at the price with 3.105 billion yuan, buy incorporate pleasant general science and technology 100% equity, stand use science and technology course of study of 100% equity, straw Xiong Ying 60% equity inside 3 companies, with period build the modes of life and relation to their environment such as oneself movie and TV, game, for " bureau of big recreation of DT of windstorm whole world " strategic do all one can one wrestle; Final, buy plan to be met overrule by card inspect as this, windstorm group fails to declare of distribution of this kind of business.
Till 2017, although windstorm still alleges external " TV of sound of image of windstorm demon lens, windstorm, windstorm " the importance of Wu of 3 great undertaking and the force that prop up; But what your outside feels sigh is, besides business of windstorm demon lens break down collapse, share of market of windstorm image sound also begins atrophy stage by stage; Be in especially " net drama, self-restrained drama " unusually hot instantly, if free mode effective establish difference changes a dominant position and cannot maintain the market lead position, of the user change direction to will gobble up platform appeal very quickly with the predicament that win a customer, bring about a product to be fallen into disuse to lose oneself profit pattern stage by stage thereby.
Current, windstorm expects exclusively and hope to get user value " the entrance " only remnant windstorm TV, no less than " happy inspect TV " become happy inspect the last piece that loses competition ability; And observe from the result, this one " hardware + advertisement " " the entrance " mode is likewise embarrassed use greatly.
Before this, windstorm group ever was in the annual report that publish, right " Internet TV business " had done profundity to unscramble; Windstorm expects to make windstorm TV professional work it is those who have the strongest competition ability " the entrance " form product, pay cost to serve 3 core board income of hardware of TV of advertising Wu, windstorm, network piece the absolutely cornerstone that develops as prospective business; Will look by current development, this mode already was reduced apparently " chicken ribs " .
Well-known, course of study of colour TV of the home before this already make one's bow is comprehensive intelligent times, TV is on hardware parameter configuration actually very much the same, TV content becomes compose to build the first important or urgent business of oneself competition ability, and the dimension such as the poor dissimilation that the key that the market contends for also is based on content, diversity, substantial level is spent go up seek bureau; However, windstorm to content zoology make encounter twists and turns however, in pulling oneself equity to make over dispute lawsuit even.
2016, windstorm group releases announcement to say, subsidiary windstorm investment and smooth big sth used to one's own advantage sign cooperative framework agreement, agreement and smooth big sth used to one's own advantage reach his to correlation just creates an industry and buy the way of fund, contributive 4.7 billion yuan of of 65% equity in buying MPS partner hand, sign according to windstorm group and smooth big field " equity counter-purchases an agreement " , make an appointment windstorm a year half inside in finishing old to light hand finally, relevant equity is bought.
Relevant data shows, found the MPS company 2004 is the company that an operation cent sells copyright of global sports match, had copyright resource involves the many sports field such as football, rugger, tennis, basketball, racing bicycle; What can foreknow is, the success of MPS is bought and operation will be become undoubtedly make windstorm TV " the entrance " optimal " grasper " .
However, 3 years are less than after buying, MPS goes bankrupt liquidation, windstorm group is current circumstances already not answer former days, cash feebly at the outset acceptance. A few days ago, windstorm group releases announcement to say, light already told his the court greatly, requirement windstorm compensation counter-purchases equity loss to increase interest, aggregate exceed 750 million yuan of RMBs; With the situation with current storm, this is compensated for or will become " last straw that collapses hump " .
Besides, the management condition with windstorm current TV also becomes exceeding and destitute, when the cold winter that faces capital market especially and the competition with old brand and burgeoning TV firm, windstorm TV is show itself, turn over be blindly follow sb to enter happy the development contrail that inspects TV.
Show according to signing up for 2018, interest rate of windstorm TV wool is only - 31.97% , business income falls compared to the same period - 29.76% ; In addition, volume of windstorm TV produce and sale drops respectively - 48.12% , - 17.53% ; Answer relatively to it, the advertising Wu income of windstorm TV weighs defeat - 66.74% . To this, the personage inside course of study expresses to ounce finance and economics, to windstorm TV, now is " sell to have a deficit " , this also proved windstorm Internet TV is walked into " blind lane " .
To windstorm group, from imitate " happy inspect " that rises momently, its develop course to be destined very will old rate " below bake in a pan happy inspect impress " . Especially, when angle market heat and hype concept " blast tuyere " already died, any support " taletelling " , " bogus demand " , " ostentation capital " commercial pattern, escape hard finally " bubble " the destiny that declines from headroom after burst, act according to developing a circumstance to push currently, windstorm is final whether cast off happy inspect those who retreat city " destiny confine " still belong to it seems that sealed, when its the result is destined difficult word is good.
