Civil | Yang Ni child
Editor | Chang Yan
Draw near " 520 " love your day, climb continuously besides rose price on market litre besides, the price of liquor also is to grab an eye all the more.
The 8th generation that gets attention fully is classical 5 grain fluid (general 5) will appear on the market on May 21 certainly, antedate to decide a plan formerly in June. The factory price that tastes newly is controlled for 889 yuan certainly, terminal proposal retail price 1199 yuan / bottle. And at present the producer price of 5 is general 789 yuan / bottle, new general 5 promoted 100 yuan directly, and last batches of the 7th acting general that appear on the market 5 also will enter channel in order to collect the form of edition, factory price also when the river rises the boat goes up too reachs 859 yuan / bottle.
The 7th generation that can have bought on day cat supermarket at present is classical 5 grain fluid, began to be greeted from April rise in price, at present the price is in 1099 yuan.
Actually, this season is in looking before is alcohol consumption is off-season, but in light of the movement from each brand, appear very lively truly, when liquor medium " luxury " increasing, how can the market choose after all?
Liquor brand collective goes straight towards 1000 yuan
Of 5 grain fluid rising in price is the reduction that company of the closest liquor announces to raise price only. According to wine kind perpendicular media " small wine " report, recently, cellar company adjusts the country cellar of 38 degrees of countries 1573 wine price, terminal deserves to send valence to reach 640 yuan every bottles, and cellar of 52 degrees of countries 1573 wine, terminal deserves to send valence to reach 860 yuan every bottles.
Recently, man wine also is set of target retail price 1500 yuan / bottle, plan to carry valence 6 times to come true inside 3 years. What foreign river will raise the blue, dream of the blue, day of the sea considerably is blue the price of the guidance that offer money that wait, the most rising more than 20% , namely individual breed rises in price 1000 yuan or so / box. Subsequently and come still Lu city old cellar or pit for storing things puts forward to will promote terminal the price 2019, will push expenses administration actively, realize annual the growth target of 25% .
Rise in price besides direct declare outside, a lot of brands also are used in succession stop money, carry the passport such as valence, try to push value of market of category of high school high end, pull the ceiling that raises whole industry price thereby.
Why do no less than coming stop on the road that is liquor price rising all the time?
Look inside course of study, just release money signs up for first quarter, the prosperity that proved liquor industry still is in continuously, high-end name wine also hopes to borrow rise in price to pull open the distance with area name wine further, contend for the space of market of 1000 yuan of archives that after Maotai rises in price, vacates further.
On the other hand, analytic personage points to, at present whereaboutldirection of high-end liquor product is consumed besides business affairs and for private use, collect besides, still one part corner is in in society and dealer inventory, carry valence to be able to increase income of wine look forward to directly on one hand, the brand that still can pull tall wine look forward to further on the other hand moves a gender to safeguard price surveyor's pole, also can let channel inventory covert at the same time appreciate, increase the profit of agency thereby.
Meanwhile, still the personage inside course of study analyses: "To Chinese name wine, present price blocks a speed to decide the development foreground of company future. Price of Maotai flying Apsaras has approached 2000 yuan, the company that has particular actual strength does not want to be swung by its too far, want to use the means that rise in price to draw close to Maotai flying Apsaras as far as possible, and 1000 yuan of prices are taken even if the core value of high-end liquor is taken, can stop in this price band, it is company brand is the oldest endorse, also acquire the largest dominant position of prospective price competition at the same time, can attack can defend, can enter can retreat. Can enter can retreat..
1000 yuan of liquor have after all how old the market
But a very real problem is placed in at the moment, liquor price is rising, where is the demand with real market? Whether can the market bear liquor company one and again, again and of 3 rise in price?
When Yuan Ye of partner of firm of sale of bird of god of east bank of personage of research of senior wine line of business, Chengdu is accepting media to interview, say frankly, the matter that at present wine look forward to raises price basically is to follow suit to perhaps be forced, it is the court death that raise price for the most part, do not carry wait dead. In Maotai the times of house king falls, have even 5 grain liquid not completely the background that raises price gas pledges compatibly, other wine look forward to cans be imagined.
Actually, rise in price unlike Maotai of backside " one wishs to hit, one wishs to endure " , jump over those who rise in price to cause consumer more to chase after hold in both hands, product of brand of partial high end is in the price of 2 class market is very bad true make good.
Face explode ceaselessly the liquor that go out rises in price information, the netizen on gregarious platform leaves a message to express a doubt sentiment in succession.
Although consumption upgrades to sinking, the consumption of 34 lines city upgrades quickly, but the client that this group of people are not liquor of 1000 yuan of above apparently.
From Alibaba's line data is seen, come nearly one year the main consumption of liquor still is centered in 200-500 yuan archives on.
The frequency that liquor company rises in price, range makes a lot of people have some of action cannot stand: Seem abrupt between one night, 1000 yuan of liquor are few and far between and common. The market after all can susceptive lives, be afraid still need a holiday to be shown with time ability, but OK and affirmative is, the Red Sea of market of 1000 yuan of class has been formed, the price rose, consumer wishs to not be willing to buy sheet, go all out to still want to see character finally.
