Foreword
Viewing the article proposal of others product occasionally, always feel where is not quite right, have the feeling of one differentia tone, when oneself are keeping article record, find oneself is normally good, do not look to give a problem to be in, we chat today, table of product, article and client pain spot, how should match after all, ability can let a client have bought impulse.
1.Why some of article table is blamed quite? For instance " fruit youth never wantons, often come why the word says in those days, 18-59 makes the same score rice, between the example of a Triton of the minnows, martial attire appearance " right, this is the advertisement selling a house of 10 thousand divisions.
2.We will view later development proposal, the meaning of article table begin is, should wanton when you are green, beautiful very much money buys a house, old when can say me in those days much fiercer, spent parents next all money bought this house.
3.But, want carefully to seem not quite right, if the youth is rich, can have two choices, or goes cheesy, go doing poineering work, or buys a room to pursue smooth and steady namely. So the youth wants youth to wanton, should go doing poineering work, is not to buy a house.
4.Why can this article table feel strange to blame so, because it is wrong! It called a wrong demand, when we see table of this paragraph of article, should buy a house originally, the result looks reasonable, did not buy.
5.When keeping article record, want to dig a hole to the user first, but the hole that oneself dig, on bended knees also should be filled on. For instance " your perfume with on the move 1000 yuan, the supermarket shampoo that uses 39 yuan however " , this article table reduces the real position of a person namely, too let a person feel unreasonable, be eager to wanting a change, be equivalent to be in cerebrum inside dug one hole, so your product must cram this hole, the article record that the house buys in front fills a fault namely hole.
6.Basically discuss 3 issues that should avoid when keeping article record today, the first is hole wrong, the 2nd is hole those who dig is too big, the 3rd is to do not have stone to fill hole, look below respectively.
7.The first it is hole wrong, citing, the article proposal that student of class of the lecture inside us makes custom-built shirt " what you ought not to believe a few sales is fair-spoken, they are to make money only, won't consider the awkwardness after you walk out of inn, XXX3D custom-built shirt " the pain spot that the member called pair of sales of this mistake detests.
8.We can change " what you ought not to believe a few sales is fair-spoken, they are to make money only, won't consider the awkwardness after you walk out of inn, god cat, bought, the member that leave disgusting sale " the pain spot that this ability accords with you to dig.
9.Although the surface is amiable,the article table in front is the member that saying to sell, but the figure that actually the heart mocks you, what wear because of you is inadvisable, so you very the member that be fed up with a sale, next time or else goes this kind of inn, go so day cat is OK.
10.But what you want is, next time I must promote image well, the member that do not let sell is derisive, buy better clothes, for instance more expensive shirt, custom-built perhaps shirt.
11.The solution is, it is to call demand first " the person's bodily form is planted by tens of thousands, but a few does the model of the shirt have to plant only " this is the hole that we should dig. It is to resolve demand then " the shirt is not the T-shirt, inadvisable, others look to come out XXX3D is custom-built shirt, custom-built your exclusive shirt " this ability is clear logic.
12.The 2nd it is hole too big, called exorbitant pain spot and demand, so that product cannot cram demand. 360 have a paragraph to be able to call prevent the children watch that loses fixed position, article table is " 360 children watch can call prevent the fixed position watch that lose " put trader in human beings by picture.
13.This advertisement called scared move of parents, and simple fixed position watch is inextricability this is scared. The pain spot of this article table is, trader in human beings is much recently, your child does not leave lose. But what pain spot digs is too big, parental reaction is to did not let the child go out.
14.Changed proposal of a kind of article later match a plan, it is to go likewise lose, but setting is no longer be kidnapped and sell by trader in human beings, however the family is in outing when, play with the child play hide-and-seek, dig the hole that come out at this moment, following the product that fills hole can match.
15.Finally is to do not have stone to fill, for instance " mist haze day, what should think is some more long-term. Come quickly, go creating together differ greatly " this article case is only simple aroused pain spot, but fill hole without stone, what should because the user does not know at all,you do. This is a standard from hey model article table, write an author to just know only, what is what he writes.
Class hind thinks
Just the hole that we said to dig is too large, the product sells a dot to be not filled on, but also have hole for certain too small, excessive and contented demand brings about the product the user does not want to buy, had you come up against this kind of case?
Welcome you to leave a message to me in the comment, congratulation you are solved again locked up a new mastery of a skill or technique, we issue section class good-bye!
