Small gain of the & that surpass Nuo issued small report of smartphone big data jointly, the report shows: IOS is reduced continuously to bringing the charm of eminent user, with China for, the advantage of homebred Android brand that millet, OPPO and Vivo are a delegate expands continuously, hold position of dominant of the market that install eminent.
| Chinese 3G | @ China good 4G |
Communication industry has force most from media
The behavior data that this report is based on small gain user to go up in mobile phone equipment does quantitative analysis, carry a brand the contrast between and last year the comparison of the corresponding period, dig difference dot and latent capacity dot. Discovered a few a few big trends from the angle of small gain:
1, IOS is reduced continuously to the appeal of An Zhuo user, of the system that install eminent have rate continue to enlarge;
2, in the market that install eminent, share of brand of home made product continues to expand, lead the market; further
3, China for, OPPO, Vivo, millet is homebred of old brand the advantage expands continuously, development the look of things is good, hold; of position of dominant of the market that install eminent
4, compare with 16 years, 26-35 year old white-collar for 17 years change aircraft main force, function drops still is to change the main motive of machine.
Key:
No matter be Android or IOS user, the scale that IPhone chooses when changing new machine is decreasing, and the data that occupies in former years shows, android user changes the scale that the apple selects in machine flow direction to had glided 3 years continuously. And IOS user Xiang Hua is, of OPPO, Vivo, millet changed machine apiration to promote respectively 3% , 2% , 1% with 1% , this also mirrorred small gain user to be spent to IOS faithfulness already dropped somewhat.
Be also malic user did not love to brush small gain likely?
But in the final analysis, no matter be active from small gain user equipment is mixed,change machine rate to look, still look from shipment volume, 4 old brands give homebred mobile phone the apple caused not little impact.
The report that issued May according to IDC, 2018 first quarter China for shipment the quantity is 1 million 21.2, hold Chinese market share 24.2% , OPPO, Vivo, millet, apple is occupied respectively 18.9% , 16.3% , 15.1% , 11.3% . This and the market share rank of Q4 differred 2017 and not quite.
In Android a group of people of same interest, OV, China for, millet 4 market position already more and more tend firm, " other " the market share of mobile phone manufacturer adds up be inferior to the first even China for tall. Shipment volume and market share can affect each firm further supplying catenary to just be mixed the speech of sale channel counterpoises, next " Others " will pass even hardlier than in former years, do not beg shake position of 4 old brands, in begging crack only, beg live.
OV user shows love, millet China still sent a few groups of fraction about picture of user of small gain mobile phone to occupy for report of user Doge face.
The female in user of new fund IPhone is more, the age is centered in 19-39 year old, city of line of just a little is in the majority.
The user picture of new machine of OPPO and Vivo is similar, female slightly much, small town is in the majority in, look " factory younger sister " the cap still needs talent of period of time complete pick off.
And arrived China be and millet criterion circumstance just contrary, china for P10, honor 9, millet 6 waiting for mainstream type is male user is given priority to, and be on city of 3 lines above more.
Good 4G of author @ China: Senior analyst mobile phone of ｜ of author of column of ｜ new media evaluates contributor of ｜ engage by special arrangement expert
Chinese 3G
Communication industry has force most from media
Small letter fair number: CHina_3g
Reply " catalog " Cha Wenzhang number
The reply is corresponding the number reads corresponding article
Sina good 4G of China of @ of 1 million rich
Insist to do those who have an attitude is former start subscription order
