For market of car of luxurious to the China of instantly brand, run quickly, the first battle array that BMW, Ao Di is be worthy of undoubtedly, and as car city low confuse all the more to move toward development, a gleam of is luxurious brand and second line are luxurious the difference between the brand heals big. A gleam of this year is luxurious nevertheless the brand appears not quite quiet also, especially before run quickly chauffeuse the force of one person, carry fall whole run quickly to go with agency regular feat, let Benz be immersed in trustful crisis for a time, but nevertheless, run quickly the sales volume in Chinese market still outstanding, enter 2019, it is the brand with luxurious car best-selling market from beginning to end; Ao Di is in experienced " leukaemia " after the ablution of time, the closest period of time, appeared in sales volume and market level a few problems, the is Ao Di China angst that we weigh!
April total sales volume of Ao Di the row runs quickly after BMW, but itself differs is not very big, go up in specific model nevertheless, ao Di A6L lags behind at BMW with 6833 achievement 10723 of 5 departments are mixed run quickly 12504 of E class; Meanwhile, ao Di Q5L also already 6356 lunar sales volume, 8707 when lag behind at BMW X3 are mixed run quickly 11827 of GLC, before regarding as, Ao Di is in China the product of two king brand of the market, the sales volume of A6L and Q5L glides and lag behind at running quickly, of BMW with level product, to Ao Di, not be a good news really.
Current of course the message of angst of another when we see your Ao Di is, ao Di Q5L has dropped in the price since the terminal of a few places defeated 300 thousand, this goes up in the model history of Q5, it is the circumstance that seldom appears, of course we know, the Q5L that making work at present is a country 5 models, the luxurious brand that regarding a target as the group is middle class of city of line of just a little is intermediate car product, on July 1 country 6 before discharging a standard to save city be born in great majority, as far as possible go inventory is a necessary action, but the reason that also has one share and sales volume are concerned, cancelled full-time from Q5L 4 drive and 8AT gear-box, transhipment of through cargo 4 drive mix time-sharing 7 fast since gear-box of double separation and reunion, the sales volume level of Q5L all the time not beautiful, it is so under integrated effect, ao Di Q5L depreciates at present extent special big.
And more important is, we think Ao Di Q5L is compared at present " horrible " terminal price, the brand style besides Rangaodi by depress besides, returned conflict with to arrive low the SUV product of one level, on Ao Di Q3, at present new fund Q3 appears on the market before long, still basically do not have privilege, price was achieved since two hundred and seventy-one thousand eight hundred, and Ao Di Q5L has price in what a lot of agency are in also 300 thousand the left and right sides, want to know, aid of Q5L or else, also be a car grow the intermediate SUV product that reachs 4.753 meters of level, and mere 30 thousand yuan two difference, dispute often helps the client easily what go up to Q5L from Q3, this to Ao Di, also calculate going up is an original idea besides " inside bad news " behavior, of course such circumstance, basically appear in agency level.
And to Ao Di A6L, losing market share makes a person clutch wrist more, before Ao Di A6L is mixed for a long time A4L a level, the month has been sold 10 thousand it is common occurrence, but nowadays as brand-new of the model come out, although be in interior trim respect is more and more delicate, the science and technology of 3 screen linkage feels very sufficient also, but be in as Ao Di A6L products plan level gradually young change, lost its dominant position instead however, spoken parts in an opera, with the price of A6L, the youth that likes this new design commonly is canned not afford, the middleaged above group that can can afford, may not can accept such design, this is a paradox, perhaps say, ao Di A6L tries the design of old little sweep the deck and price concept, the market is not accept completely.
Meanwhile, in the Chinese market of instantly, a6L of similar Ao Di large car product had appeared in such some administration olfactory, it is Leikesasi ES, leikesasi ES exceeds 10 thousand in the sales volume April, had surmounted Ao Di A6L far, and a lot of comments think, leikesasi a lot of clients of ES, it is from A6L over there " grab " come, one of reasons are ES more sedate on the design, air, give a person with composed feeling, and all the time since Leikesasi brand car advocate the picture is tall record of formal schooling, low-key successful personage, as brand-new of ES come out, a price of 278 thousand, rich configuration, and come from the character with solid factory of abundant cropland a poetic name of China to assure, let this car make a new luxurious brand intermediate car surveyor's pole, the new option of large car domain in also becoming new middle class to be in, the market position of Ao Di A6L was replaced on certain level, and below the circumstance that still increases price in terminal.
Recently two years of time, ao Di encountered a lot of problems and predicament in China, especially before the collective turn one's coat of agency of one steam Ao Di, object going up mount a horse of steam Ao Di, and fry this year bubbling with noise " leukaemia " incident, although one steam - the official statement that public respect gives out is, send check via sending many tripartite authoritative orgnaization many rounds, one steam - the volatile material chroma such as the formaldehyde inside the car of Ao Di model that the masses produces, benzene all is inside national level limits. But numerous Ao Di car advocate join thought fors the time being and can take out relatively consistent medicine to prove, this cannot be used accord with a standard to come prevaricate, look in us, ao Di " leukaemia " incident, also affected sales volume on certain level.
Altogether, can calls Chinese car city this year eventful autumn, a lot of once powerful brand between one night cave in, to current Ao Di brand, although reside a gleam of firmly luxurious brand battle array, but this some angst still must have, after all two king of Q5L, A6L suffocate suffocate of card new car, lag behind at running quickly, BMW. Of the element outside increasing on a few markets " disturb " , the fixed position that Ao Di needs to be his and program thought well.
