On May 26, 2019, get App go up formally line 3 years. Get App3 anniversary conducted the open day activity of a having sth new, make a speech through 16 themes complete and open the working heart way that gets the group is engaged in knowledge serving 3 years to come.
"The friend of time " cross year of speech, the end of the year is about to hold the 5th this year. So is a new species how from 0 accomplish of 1? Get App line issued Tian Jing of mobile project controller to share relevant experience in the speech.
It is speech full text below.
Assume you are the commander in chief of a large activity, you need to be in complete China the greatest place holds to make a speech kind of activity. You should recieve 10 thousand audiences that come from whole world each district. You should lead 1200 staff members that come from different company. You should assure to divided a second in the evening that day direct seeding of not poor punctual open whole world.
But, you are less than 20 hours only, finish the preparation of afore-mentioned all jobs. Do you feel this is very difficult? But I and my group is the person that make it passes this business.
Everybody is good, I call Tian Jing, beautiful name " Yi Nuo " , major person calls me in the company " Nuo Nuo " . It is the chief that gets the project below App line, also be the commander in chief that associate with crosses year of speech 4 times.
Today is to get 3 years, I bring is sharing a topic [how to make a high impact, large activity that can you last? ] .
"The friend of time " cross year of speech, be about to do the 5th by this year. 2015, collect when the teacher does this thing certainly, it is to be by September. I am in cease New year holidays, concert of Li Yu spring sees in Chengdu. Receive this demand, saw a concert become a project to make an on-the-spot investigation directly. Do you ask me how so urgent? Because honest too anxious person. The company just did poineering work more than one year, add also with respect to a few people, everybody was held had done so big thing,
Still do be about 20 years. With collect former word of the teacher says, at that time we have only " a dead knock after all spill extremely big wish and the be born large hole with bad start of an all things.
Went 4 years nowadays, be born large hole is fill went up. We also handed over a small report.
The spot audience number that crosses year of speech rose 10 thousand person from a 4000 people. "The friend of time " small gain topic, accumulative total light exposure was achieved 250 million. And crossed year of project to also obtained Shenzhen to defend inspected favour 2016, became a network and on the star is defended inspect at the same time the large activity of direct seeding. And, be in in those days at 23 o'clock period of time, still run won all crossing year of concert, achieved viewing rate of whole nation of this period of time the first good achievement. These 4 years, we also obtained major breakthrough on ad action business, from the first only a brand is sponsorred, to last year, 15 good brands combine support.
Yes, used time of 4 years, we accomplished these.
Do a few years this when cross year of item, I also felt a few laws that become large activity, go up with market accepted point is a little different. Today, I carry 3 problems, come to us a few this years sum up a bit experience that give, share everybody entirely.
[the first problem: Why must choose on December 31? ]
Be, why to want to choose this one day, it is much more difficult to run an activity. Cross the eve of the lunar New Year, everybody is to want orgiastic, it is to want those who shop to go out. Security level of the whole nation can happen great upgrade.
Resemble what we do large activity this kind more not easy. Calculated you to arrive ahead of schedule a city, hire come down a large place, all of materials for approval is given in, can let you run this activity to at the last gasp, can pass really at 0 o'clock, these all are not affirmatory.
A few this years a lot of people had persuaded us, do you hit to cross year does name change a day to be no good? Scarcely should be crossed really year.
Can why must we do in this day? Be for him show off very arrogant? Not be really.
We choose this date to run an activity was to follow a pattern. I feel of its illuminate most what essence of life allows is an adman, mr. Hua Nan, have 8 words only, "Recursive matrix, aggrandizement matrix " .
Where is what meaning? It is to say to must not be innovated to kidnap. Be troubled by every day should follow others different, actually this is incorrect.
Take ourselves for, why don't we agree to go to mobile time move to death on December 30 or on January 1, we must stand on that arena to had crossed that one second.
Because that one second is too important. Country of whole world great majority has a consensus: 0 seconds represent new year's day new beginning of a year. We ask the everybody that be present ourselves, demit is old the hour that see the New Year in, who had not sent friend ring, who had not established Flag, our where a person is not say solemnly, should have one year newly new begin?
Should you defy with consensus of such a mankind? Do not want of course.
A lot of people say we are done it is too good to cross year of this key point, can innovate too. Actually we are not to innovating really. The alleged innovation that you see, it is we are on the body of old culture only, covered a skin just.
Do explode a time of kind of large activity the point is very main, must not feel " activity " it is him have the aid of the force of itself. Either. It is where you are, what did you lend strength.
A business can succeed finally, it is the result of a lot of elements. But its successful rate from decided at the beginning. If you think a make it of a thing, must remember " recursive matrix " .
This also is we become the law of the first heart that crosses year of speech.
[the 2nd problem: A lot of things that why cross year of speech is invariable? ]
We see a few pieces of pictures first.
These two pieces of pictures that everybody sees, it is we were crossed the first times in water cubic 2015 respectively year, and 2016, we are in the 2nd of Shenzhen spring chrysalis to cross year.
We look again behind two pieces. It is respectively the 3rd cross with the 4th year.
What discovery does everybody have? Yes, the dance beautiful structure of our whole does not have too big change basically: A screen, an arena, 3 pavilion, held to 4 years.
Actually, each years public relations company can ask us: "Cross this year year how to innovate? " we say: "Do not innovate. " the other side asks: "How does that go, which have the evening party not to innovate? " I can tell them so commonly: "We also welcome to innovate, but the innovation that welcomes a kind of kind only. It is this year you were achieved, this thing we am changeless. If you were achieved this year, did not know how to do however next year, this we were not done. This we were not done..
Either we are lazy, however these a few are crossed year do, do more, what is what we are clear that we want more, where is the core competition ability that understands oneself more. Wanted to understand this, want to do subtraction more.
There is an idea on martial history, be called " Fanfulite plays dosage " , those who point to is to attack hit what do not set restriction to the ammo to fight politic.
Do cross year of speech, we also abided by this method.
A successful speech activity what is the most important? It is content of course. So, each years, our pour into is most what force goes doing is speech content actually, is not to turning over pattern to do dance beauty to innovate.
I will share the working method that issues us with everybody. General we can have been built after new year's day new cross year of item group, any idea that go up about content are lost at any time group in, make it silent ferment. When formal October open crosses year of speech prepare, enter collect teacher place says " Tartarean time " . Why so terrible? Because finally in 3 months, he should attend a meeting ten plans, prepare the data of hundred thousands of word, the speech that changes 60 thousand word again stalks of grain. When the last month, entire company most the support of the people that knows content is exterior ten adviser get together, change this one plan technically. When timing 15 days, still can pass authority in assembly room, close revise draft. I listen to them to say, often have the content that comes down surely tonight, wake up the following day overthrew thoroughly. For this, they still invented a word, cry " overturn type revises draft " . Wait for draft to knock after deciding, collect the teacher should come down its back, do 10 to 20 rehearse, each paragraph times with stopwatch. Those who be is annual on December 31 in the evening at 8 o'clock half punctual say the first word go out, cross the last second year ago to receive last sentence.
We should like to ask, forum of little speech of large volume of all the year round on market is so much, who can prepare according to this workload of 4 hours those who share? Cross year of speech so did, it follows other presentation for certain different ah.
What is Fanfulite plays what dosage emphasizes? Spoken parts in an opera is, "You want to overwhelm all ability the dot goes up, nod this accomplish best. " this also is we become the law of the 2nd heart that crosses year of speech.
[is what the 3rd problem crosses year of speech project to need most group experience? ]
A lot of people had asked us this question. Myself summary comes down, cross year this kind of large activity, need a person to come very much mad group. But because project itself is a new species, at the beginning of founding, the professional capability of this group is strong, it is so important to be done not have instead.
Take ourselves for, this year is the 6th year that my university graduates, 2015 collect teacher cross year of project to give I when, I just do not graduate. Altogether of project core group has 5 fellow workers only at that time, average age is 26 years old, one those who stare at business affairs, one stares at content. 3 people that leave, include me inside, besides make this item, still holding two or more posts concurrently the selection buying a hand of our store works.
You look, namely so team of a tough approach cross year of this thing knock to come down. Do you think those who lean is the line plays executive experience? Not be of course. We do not have experience. We can come down alive, those who lean is an ability: The interpreter ability when much system butt joint.
A large activity, it is instant of an ab extra species of built-in place original order " pound " . The process that the orgnaization deepness such as department of the public security that is need and place, fire control, public traffic, propaganda cooperates.
Cross year of speech to prepare the job what to content contain that time? I am preliminary estimation, it is the keyword of this one whole screen, at least 11 of a line collateral fight.
This moment needs really " interpreter official " on line. These 4 are crossed year, the interpreter coordinates the task the most arduous should be 2017, in Shanghai Meisaidesi runs quickly a that of culture center.
Why so say? Because have a special case in those days. That field will have the concert of a singer in the evening on December 30, we need to share stage with them. This also means us to be less than the time of 20 hours to arrange our project only.
The concert ended partly at 10 o'clock in the evening commonly, 10 thousand audiences exeunt ending need a hour. And our activity, began partly at 8 o'clock in the evening the following day, the audience was about to enter the arena at 7 o'clock. This is about to beg us, must be inside the time that is less than 20 hours, pull down the stock all of the concert, change those who cross year of speech.
Also mean, we must be in what outfield finishs in the time that is less than 20 hours to assign the job. Like the red carpet division of the audience, group photo setting board, sponsor is exhibited etc.
I cite a small case to everybody again. You see this piece of picture, this is the wall outside Mei Ben is umbriferous, "Hello, the friend of time " , have 7 words only. But realize it, cooperation square not merely 7. The working flow of this thing is such: We raise requirement, the person of place activity ministry is opposite first receive, one class reports another level up, want finally to report the old leadership of place. Waited for place to agree, we sign up for equipment to the arrange of management department landscape of place seat even. All flow all goes, this thing ability works.
But when us umbriferous lamp piece had done, the most arduous debug the job to just just begin. Everybody sees a picture, UFO waist of Mei Ben has radian, the word is cast can be out of shape. Size, span, want to accomplish macroscopical without difference, with respect to need a few people cooperate, move at the same time look at the same time. And this thing can be done in night only, day break invisible, do not have method attune. 31 before dawn, our colleague enlighten fly to sneak away with worker master workers smooth moved one night, full 5 half hours, just have final this presents the result. Shanghai is close to 0 degrees by the side of yellow Pu Jiang, wind big, you think that is experienced.
But, say with us when person of place butt joint, "The friend of time " be besides mildew mildew concert and Wei Mixiu, the 3rd goes straight towards big UFO girth to make umbriferous item in the plum permissibly. That is flashy, we feel everything was worth.
You look, a 7 words are umbriferous so little demand needs to be communicated repeatedly. The consequence of that one activity greatened, the cooperation that wants a butt joint just is met increasing. Every raise a bit requirement, just do not increase a workload, it is to be able to add system of a speech.
We become the law of the 3rd heart that crosses year of speech is: Promote this kind of interpreter of whole group synergic capability ceaselessly.
Because, the interpreter ability when much system butt joint, the capacity that can decide an activity group directly is attrib border.
External, each company needs to keep following exterior club. Internally need this kind to communicate more. You look to calculate in " get " , go up line product of a course, also be the result that content line, operation line, product technology line tries hard together.
Accordingly, our company has a habit all the time, can invite company staff to participate in cross year the spot organizes the work. Our company person is little before, complete member go. But the company is big later, the person is much, change, invite the colleague that enters office newly in those days to participate in only. 200 new fellow workers flew to Shenzhen to join from Beijing last year cross year of team. This from financial angle it is to calculate for certain come nevertheless of Zhang, is hotel of smooth airline ticket about how many money? But, this kind of collective big training, increase to whole group communicate, maintain fight feeling, particularly important. Place of fast knife of no less than says, "The person of battlefield passes on, even if shoots without the opportunity, he is far also to body sense of the war exceed sand table to push act. He is far also to body sense of the war exceed sand table to push act..
Of a large project run, it is a super and complex project. Somebody asks I am done cross year difficult, be afraid of be afraid of? I say, difficult, it is difficult really. Be afraid of, never pass however.
Because, I know all the time, I am not I am fighting. In my backside, a fighting capacity explodes the executive group of the watch and a powerful vendor system.
This also is the way of the last heart that I want to share you today: Inside budgetary limits, seek best supplier.
The following these partners, it is the best partner that we had cooperated 4 this years. Take a mobile phone please, send this next list. A lot of people among them also are in today this assembly room, thank them particularly. If your company, or the friend beside, need does large activity, ask first consideration these partners. Patting chest to recommend, rely on chart certainly.
Today is on May 26, get 3 years. 2019 " the friend of time " cross year of speech, today, time 219 days. If you want to join this battle rank, want to be achieved in all together with us, write down next my mailbox please, I wait for your mail.
Thank everybody. (Zhao Jianning)
