"2018.6.1, milestone, 10 million. 10 million..
On June 2 0:6, dai Hongmin sent a such friends excitedly to encircle, matched the real time statistic of small order tiring-room to pursue, frequency of indication page visit is 10189747. A day ago, his small order " watermelon footmark " just to go up the line leaves with respect to fission of virus type ground come, rapid " occupy by force " friend circle, heat still is in nowadays continuously.
Be in " watermelon footmark " inside small order, need to choose the city that you have been to only, can generate a piece similar the picture of next graphs, reveal clearly give you to have been to what city, surmounted how many person.
A such simple small orders brush screen between one night, user people stem from show off psychological transmit while, somebody is afraid, oneself data can be used by filch business; Return somebody curious, such do one look not to understand change is the small order that shows pattern to doing commonweal?
The reporter contacted the developer of this small order, discover accidentally, "Watermelon footmark " have early with the paragraph, before 5 months, rather almost exactly like " footstep map " already began operation.
In this backside, the camp that make keep of low, user is inferior it is the proposition with the unintelligible person that this kind of small order does poineering work all the time. And commercial pattern is onefold, change show difficulty more became order of this kind of Xiaocheng hard the chasm of exceed.
By what to brush screen?
With any comment lean to one side brush screen to differ, after enquiring the friend encircles tens of renown users, everybody does not know to have the presence of footstep map, and the comment to watermelon footmark, also present an apparent polarization.
The original intention that many people choose to send a friend to encircle is to label he has given poor city, see the route that oneself had taken, also watch the friend's stroke incidentally, many transmit language are filling deep feeling, memory and narrative.
Among them a such writing: Just friend clew, my using a line is apparent Hu Huanyong thread, follow population to spend minute of secant activity thick and fast, showing me is to be in be away on official business, very accurate very painstaking.
Also one part likes to bask in record and the public figure that play card, state such record has ceremonial feeling very much, him hope can fill or the ground that those stories produce revisit.
Dai Hongmin says the producer of watermelon footmark, the data from tiring-room also can see, user picture range is very wide, main product function is the individual's record, the person that likes travel comes out with fair means number oneself have been to what place, this is the main demand of the user.
Watermelon footmark also was installed " surmounted how many user " , this also meets those who arouse partial person show off psychology, bask in oneself to have been to how many place.
This psychology is caught very definitely, an user says: "To C end, the hand moves uploading data to be able to make a holiday, satisfied vanity, can dazzle friend circle. Can dazzle friend circle..
Nevertheless, also the user discovers the flaw of backside of its city statistic, someone tests, although choose a city only, you also can surmount the user of 10.2% , but this program is to cannot choose 0 cities, does the data where of 10.2% come? And if increase two cities, the number can become 10.3% , how does computation reach data its are representative have very big problem. Still have netizen discovery, small order home page is written " 660 cities, how much do you have been to? " , when had divided the city beyond Chongqing to be chosen when going up, show however had stepped sufficient " 707 " city.
Watermelon footmark has the fabricant that be the same as a paragraph early to say to will be sued
Dai Hongmin is " watermelon footmark " the legal person of limited company of science and technology of education of loop of main body Nanjing, in addition, he still holds the position of the legal representative of limited company of Nanjing's small vessel network science and technology. Make public information to show, he registered Nanjing loop to teach limited company of science and technology in September 2017, register capital 500 thousand yuan.
Last year the end of the year, what do the Dai Hongmin of content of this locality information to experience small order originally is hot, the means that win a customer much, cost is low, the small order with right still stickiness is a the main chance it seems that. After the Spring Festival passes this year, he begins transition to become company of small order originality, rolled out " see a graph write idiom " , " mad head king " the small order that waits for distinct category.
Should roll out to explode a small order is not easy, till recently, his discovery is similar after the originality that basks in viatic footmark, used a few days of time quickly to make watermelon footmark, after the line on May 31, the person of a few companies is in friend circle, small letter group in begin transmission, prepare Chinese medicine by roasting it in a pan eventually and red.
But with Dai Hongmin glad and different, yesterday evening, see " watermelon footmark " after the picture that brushs screen, zhao Enbiao is muddled. "Watermelon footmark " format and his small order " footstep map " almost exactly like.
The picture that footmark of Zun Weixi melon makes, right the picture that makes for footmark map
Last year in October, the character biography with slow growth of suffer from vermicelli made from bean starch kind public name operation person Zhao Enbiao, thought of this has become explode the product of paragraph latent capacity. When he keeps a person at ordinary times, where to have been to via often can keeping these famous person, meet oneself sometimes PS comes out map of a China, show the footmark of these people clearly. So he produced the intention that makes one each use the small program that creates footmark at that time, also so as to save again P graph. More important is, he hopes small order can be date of small letter public to guide pink.
Then, he will go up in December last year small order of architrave pace map, be in before long hind undertook for its computer software copyright is registered. On May 28, small order begins suddenly fervent rise, guided to small letter fair number that day 100 thousand vermicelli made from bean starch, but because instantaneous hit is overmuch, the server broke down. After thinking of to wait for repair, "Watermelon footmark " explode red.
"Work laboriously started two years of line of business, should see a hope immediately, did not think of with respect to such bubble soup. Did not think of with respect to such bubble soup..
A when Zhao Enbiao offers computer software copyright that issues by national copyright bureau registers certificate to show, "V1.0 of footstep map software " , on January 20, 2018 development is finished and publish first, he expresses, he is preparing to sue, make tort attestation immediately.
Watermelon footmark already began to be diversion of other small program
Say according to Dai Hongmin, on June 1, day has been achieved alive 3 million, up to day has 6 million probably alive on June 2 midday. He cannot think of, watermelon footmark rose so quickly with respect to fire. The small order of this phenomenon class just was beginning to not was other platform diversion, change without commodity, guide the careful machine of user keep without the setting, have the function that share only.
And to small order, changing is forever now most core also most the topic that does not circle.
Dai Hongmin says, they are upgrading do user keep, change now, also want to go much trial and error. Advertisement, for other the company diversion that has user discharge demand, it is current the simplest change show pattern. The company of Nanjing loop education that watermelon footmark place belongs to nowadays has been mixed player of small order head " brains Wang Zhe " division of Teng Jia of company a person of extraordinary powers cooperates, for its the banner leaves a product " slow-witted slow-witted play corpse " diversion.
Zhi person base camp issued the associated small order of watermelon footmark a game, appeared to stay on the interface of watermelon footmark subsequently slow-witted the icon that plays corpse, writing " will hit me " model of written characters, click can enter. "Watermelon footmark " the bottom that begins an interface is much also a advertisement column.
There is doorsill, camp on the technology low it is the question with this Xiaocheng the biggest order, dai Hongmin realised this, "We also drew lessons from others really, estimation also can go out after a lot of same, we can anticipate. " but " fission is very fast, keep is finite " the common fault that is this kind of small order.
However advertisement market is huge, put in channel and form correspondingly exceedingly much, watermelon footmark hand is grasped now many " small order " , be like is hand of small gain times holds number of many big V. But the technical doorsill of small order is low, new product in a steady stream appears ceaselessly, and current ad puts in the effect general, cannot attract gold to manage the investment of add. Best evidence is, up to now, cause attention significantly without the advertisement inside small order, more it is to had played to be abandoned namely.
And put in to advertisement, small letter from begin to have setting moat, they break away from small letter to be pushed independently without method send.
Resembling before is faceless those who chat explode the paragraph was banned, "Revulsive share " it is the fundamental method with small fast and outspread order, also be however may bring about at any time the dark thunder that small envelope kills.
In view of this, sun Yan does not value this kind of small order. "Not be to say what they did not exist is necessary with value, feel they ought not to be become originally however ' the whole people is orgiastic ' the big data of type does poineering work the breeding ground that absorbs gold, this pair is extremely project, irresponsible to investor. This pair is extremely project, irresponsible to investor..
Is the data that the user uploads safe?
Besides to what how make money curious, still the user worries, whether can this kind of small order collect his privacy data? To this, sun Yan thinks to need not worry too. What small order gets is the basiccest, scattered, almost all APP is in the data of capture, wait like head portrait, nickname, and have been to the data such as what place for instance, all also fill in by him user, so user people do not reveal a problem with excessive and afraid privacy.
Can be then these data used by business of person in order to? Sun Yan thinks, simple and crude pass great data bulk accumulate the period that has changing showing to had gone. Now the demand to data is dynamic, continuously, spend about couplet, the rework of data, reproduction demand is higher and higher.
Make an example, you have 10 million cars advocate information, for instance car advocate it is the car of 100 thousand, car age 8 years, you can be pushed send the new fund car of 150 thousand to give him, this is the big data on traditional sense standard. Now, can farther transverse extend to car danger, travel place of habit, parking lot, discrepancy is mixed the time that use a car is waited a moment, trends is applied integratedly.
So, what this kind of small order gets watermelon track is some kind the data of specific category, how " activation " these " dead " data, become whole supply chain in important one annulus.
Spread out for, above all, about buying the tentative idea of integrated and personal data, to newly established enterprise cost is huge, and the perfect mechanism that big company has formed him to collect data effectively. Next, although really the company bales,bought data, still also put in a few problems:
Accuracy, for instance of watermelon footmark, data is him user uploads, fluky.
Of data one-time get and be being gotten continuously is different, a the simplest case, after you see a room, period of time can be received a lot of market a phone, still can receive after a few years even " the room that where are you seeing recently, one's deceased father take no account of such-and-such village " such phone, this data that is a model updates what bring about not in time.
The data that gets different small order undertakes conformity, need certain technology.
Comb ending data, need implementation value must appeal at downstream channel -- those need to spend tall, demand to buy the home greatly to data.
Sun Yan says, any data from get an analysis to change to application now, it is a complex whole process, think so simply without us. "Nevertheless, pay information the application of accredit to all involving, the user should raise vigilance. The user should raise vigilance..
