Before before long, LVMH of group of the biggest luxury announces the whole world to roll out Fenty of brand-new and extravagant brand with American actor Lei Hana, recently, the brand Jean Patou that LVMH announces to will be bought last year again undertakes brand-new fixed position, released brand-new brand name and brand LOGO.
Famous luxury brand Jean Patou by father Jean Patou (Rang Badu) found 1914, jean Patou is 20 time go to 20 centuries one of dress stylist with 30 the greatest time. His with designing sportswear of sweater, motion to install famed world.
Last year August, LVMH group buys Jean Patou formally, guillaume Henry will take up the post of originality chief inspector September, be in subsequently of Guillaume Henry guide next is opposite Jean Patou undertook large-scale adjustment, issue this brand standard long the Joy perfume name of negative great reputation gave Dior perfume, invite American actor Jennifer Lawrence to be Dai Yan of newest Dior Joy perfume.
Recently, jean Patou announced brand-new brand name and brand LOGO, name take out Jean, withheld the Patou of virgin stylist surname only.
Actually this is planted incognito already a lot of precedent can be joined, for instance sweet Nai from Chanel of Coco Chanel instead, kelisiting Diao is changed from Christian Dior for Dior.
In addition, patou did not use instantly luxury beyond brand-new LOGO to taste what the card dotes on not to have line line font, let a brand retain culture and time feeling.
As the issuance of new form, patou still announced a series of conduct propaganda short film, there is the feline Mi that taking lace of Patou new LOGO in short, also have change the brand LOGO as paper of sweetmeats inn cake to appear in the cake with one caboodle bright-coloured match colors.
It is reported, patou has left bound of high the latest fashion exceeds 20 years, before this, its fame exists with what Chanel comparatives.
Bring about a lot of consumer so, especially young generation, regard Patou as a pure perfume brand.
Be in this of Guillaume Henry guide next undertaking that comprehensive brand weighs model, will issue set of brand-new high the latest fashion in week of Parisian fashionable dress in September 2019, return to bound of high the latest fashion formally.
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