I am Xu Bin, a person that do poineering work continuously and business are advisory.
Perhaps you can blame a customer more and more served hard, because they had been not had to the product,felt, how to do? Do I talk about a product to detonate support with you that today which dot?
In mobile Internet times today, a lot of people can say pain spot easily, be like pain spot is cure-all, but can move truly actually of the client, not be painful certainly, what is that after all?
The start that causes a client to buy has 3: Pain spot, urticant dot and bright are nodded. Nod 3 make clear Hunan, figure out, catch so that live, can cut a point as a good product.
The very much now person that do poineering work tells the client's pain spot easily, like seeming not to tell pain spot to do not have method to do poineering work. But some products, because,the client is bought still is not certainly really pain spot, because itch,nod possibly also, because bright is nodded,still be likely even, but a lot of people are foolish still foolish cent is not clear, pain spot, what is it is to itch dot, what is bright dot, then I explain respectively:
The first: Pain spotWhat is pain spot? Someone says: Pain spot had be notted satisfy, and the demand that is yearned for extensively. This explanation is right, but not quite direct. When I think pain spot is the client is using existing product, dissatisfactory, it is very dissatisfactory thing even, e.g. the price too expensive, long too ugly, using inconvenience to wait a moment, it is pain spot.
Pain spot is the product cuts the point with best market, because the client feels very painful all the time, if you can offer a solution to let his indolence, do then you think the client can have many to like you?
Morning of a lot of people wants to eat deep-fried twisted dough sticks, but eat deep-fried twisted dough sticks every time special kink, used because of the oily likelihood of scamper deep-fried twisted dough sticks very long, it is even 1000 roll oil, a lot of do deep-fried twisted dough sticks, better to let the mouthfeel of deep-fried twisted dough sticks, put of a lot of aluminous, when you are enjoying a deep-fried twisted dough sticks, reason tells you -- you are having a poisonous thing, this is how painful ah. Have elder brother of a deep-fried twisted dough sticks, the catchword that he hits is every day oil change, do not put aluminous, so his deep-fried twisted dough sticks sells mad.
Nowhere is not in pain spot, the key is you those who have put oneself in other's position for client consider, don't have or have?
Find pain spot, and solve it, the market is you. Must find a customer the most painful that is nodded, must not seek the site of perfunctory, this is the product detonates the most important method.
The 2nd: Bit more urticantBelieve a lot of people have such experience: Seeing those who do the classmate perhaps works in the same place is better than oneself, they got a teacher or of the company praise and commend, can walk up when them when the stage that receive award receives award, your heart is crawly certainly, hope what receive award next time is him.
What is this? This is bit more urticant. Urticant dot is the pursuit that lives to happiness, to the satisfaction of fictitious ego, perhaps say a kind of beauty that is pair of good way of life's beautiful illusion.
Everybody lives in the dream, it is entrepreneur boss not exceptional also. Why the biography that a lot of entrepreneur like to see successful famous person? Like to hear Ma Yun's speech? Project oneself on the body of these successful entrepreneur namely, the sign that saw oneself ases if on the body from them, also hope one day oneself can become great entrepreneur, resemble Ma Yun same, this also is bit more urticant.
Millet releases novice machine again, you raise your head and look in order to long for. Result millet tells you, feel embarrassed, we do not have so much money now, still need to bother you to wait a moment. Somebody calls this hungry sale. Lei Jun comes out to refute a rumor saying us is not hungry sale really, we are production does not come out really. But no matter be hungry really sale, still be false hungry sale, millet achieved a goal. Those want to buy the millet novice machine, person that did not buy however, in the heart all the time very urticant. But he waited very long very long later, bought the mobile phone of millet eventually, that momently he can be mad with joy, a string of 1 namely because of the process that await sufficient the process of his appetite, itch all the time inside the heart that lets him namely, urticant all the time, crawly all the time, cannot the process of extricate oneself.
Why a lot of girls would rather the bag that live frugaly also wants to buy a LV? Because the pack thing of LV is more,not be, because the bag of LV is of the beautiful beauty in a lot of girl hearts,imagine however, luxury, those who sell is not economic value, those who sell is a kind of good way of life. This also is bit more urticant.
Making urticant point is the method of a brillant entrepreneur, of course, today the purpose of this article is to let you also learn how to make urticant point, if you feel what still need to learn is a bit morer, you can learn directly explode taste a method 20 tell, I am met more of the system teach you how to make urticant point.
The 3rd: Bright dotOften hear somebody to tell " good feel well ah " , yes, this is bright dot. What is bright dot? Let a client feel the thing of bright namely.
More and more Chinese like to eat hot, because eat hot can kubla khah dripping wet, OK dripping wet of merry and lively, you can feel very bright. Plus because eat hot meeting to secrete happy hormone, can let you find wave wave desire of celestial being, more the feeling of bright. The elegant mug-up of the cole relative to the stewing dish at northeast, Hang Bang and dish of another name for Guangdong Province, plain dish gives you a kind of sense only, it is bright, this is enough, so plain dish just can be popular, let a lot of people can feel to not have even hot not joyous, this is bright.
Why do a lot of people like to play game? Cannot hit in real life dozen kill. But ego can be released inside game. Think what does, can become a hero, can devise clever strategies, besides a thousand li of decide the issue of the battle, also be in game world, you just can find this kind of sense, bright! ! !
Why is what a lot of beverage sell in summer particularly good? Drink the beer of the coke of an iced, iced because of a lot of people namely, with respect to the sense that can find the sort of carefree dripping wet, what you drink is not coke, also not be beer, however bright! ! !
Bright is immediateness contented feeling, it is to surmount a person the stimulation of normal sense organ.
Bright is inside young consumption group time-tested, did age become old but with bright? That jumps jump square dance, why square dance can fashionable China? Affirmation cannot use pain spot explanation, seem not to jump square dance also does not have what painful, also cannot use urticant dot explanation, do not jump without what square dance is very urticant also, jump square dance brings a person, true is bright, see square dance even, what you feel is bright, actually you discover nowhere is not in bright, namely nowhere is not in business chance.
Sum up, any products can be detonated, scarcely is for no reason at all, it is to be in a certain a little bit to go up certainly hit a customer, after all which Where is dot? Perhaps be pain spot, perhaps be bright, perhaps be bit more urticant, their applied setting is different, the client's feeling is different, want to make explode when you when tasting, what must study the client needs is after all which dot.
Pain spot, urticant dot and bright are nodded, it is every entrepreneur must have 3 are nodded, can cut a point as a good product.
No matter be dot of pain spot, bright or urticant dot, you should look clear, want to be able to apply, when you did not feel, you stand in the client's angle with respect to need, what is seeing what the client needs? If you want to make truly,explode article, also can explode with my study taste a method 20 tell.
Pain spot seeks an issue namely, urticant dot catchs a dream namely, bright is nodded even if want delighted. See me when you this article, what do you feel to have to nod?
Detonate a product your need is nodded, did you know to with which be nodded now?
I am Xu Bin, developmental 365 author. Developmental 365, everyday a class, everyday developmental little, developmental 365, will see tomorrow!