Person of no less than has lifecycle same, the industry also has the industry cycle that does not escape to go out. All industries divide for 3 cycle:
1. sudden huge profits period (income is very high, cost is very low, profit is very high)
2. is small benefit period (income is average, cost is very high, gain is very small)
3. does not have benefit period (income is very low, cost is very high, profit is done not have)
When you feel the business is done harder and harder, indicate a profession already from original sudden huge profits period march toward small profit slowly period, last strike does not have benefit period.
Go for the most part apparently today course of study had entered small profit not to have benefit period even from sudden huge profits gradually, in this times, profit (the biggest change) thinking is the fountainhead that the enterprise closes down, cash shedding thinking just is an enterprise continual become big basis.
Because of the tradition " to gain " have the 3 big fast knot that cannot break through:
1. profit has no way out
In be immersed in the odd group in income, cost, profit, investment all the time, go out not to come real problem is do not go on income, cost refuse to come down, cannot find an outlet.
2. asset does not have exit
With respect to a kind of income, profit income, did not invest appreciation redound, the business was not done, all asset can be become only secondhand reject sells.
3. investment did not come forward
The profit of gain is thrown expand or transition upgrades in go, investment is everlasting, cash is lacked to flow all the time on bank Zhang.
So, small profit and the times that do not have benefit, product profit cannot have supported the development of the enterprise, with sale + administrative means is already inextricability also the problem of the enterprise. What you should do is from profit thinking, march toward management cash to shed thinking, abandon seeking profit the biggest change, go out the money cent that sees so that see, earn the money that loses sight of rear. For example national beautiful electric equipment, regard the industry as financing platform.
Made money in the past rely on a product -- product of buying and selling
Make money today profiling type -- business chance of buying and selling
Future makes money rely on an user -- member of buying and selling
Delay from this extend 3 kinds of companies
1, traditional company
It is a center with the product, pursuit gain is the biggest change, study sale, management. Increase income through sale, reduce cost through management, final income decreases cost to score gain.
2, new-style company
It is a center with mode, pursuit cash flows the biggest change, how does research get together how does support of the people make money. Hotel of the beauty that be like a country, Chinese front courtyard. The company that does not have profit won't close down, the company that does not have cash closes down at any time.
3, prospective company
It is a center in order to run an user, it is a method in order to invest with financing, pursuit company value is the greatest change. Be like small letter, millet.
Future is such
Be a center with the product, work to be a center with mode nevertheless;
Be a center with mode, work to be a center with the user nevertheless.
This is new business pattern the Zhou Dao of the first person, in May 19-22 date Hangzhou holds the 70th period [converse gain] in halve this period for many 1300 entrepreneur " make money add fast the new method of 1000 times " one of, take share everybody.
