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Introductive:
Develop momentum as online education swift and violent, dimensions expands quickly, with Shang De the orgnaization is in educational a place with a draught for online platform of the representing.
Shang De orgnaization held water in March 2003, it is platform of education of an online profession, basically offer professional qualification certificate to groom for the user, record of formal schooling grooms and professional skill grooms wait for a service, built vocational training platform of online direct seeding, course is covered take an examination of oneself, money the domain such as meeting, manpower, teacher, judicatory, finance, offer an exam to inscribe a library for the user at the same time, help user passes an exam.
Recently, online education platform group of Shang Deke ability (abbreviation " Shang De orgnaization " , button hands in place to appear on the market: STG) announce up to on March 31, 2019 report without the finance affairs of audit first quarter. The report shows, shang De orgnaization realizes battalion to receive 564.2 million yuan first quarter (RMB) , grow 38.8% compared to the same period, the experience that profit from firm increases platform of online course content and quality, technology ceaselessly and enhance brand ability, be approbated by the user.
Additional, give delay income to achieve three billion three hundred and seventy-two million two hundred thousand yuan (RMB) , forehead of net loss caustic is 112.9 million yuan (RMB) , net loss caustic is led from 2018 first quarter 60.3% fall to 20.0% , far under last year the corresponding period 60.3% levels, deficit continues to close narrow.
Sale and sale charge drop apparently
Money China company understands through signing up for an analysis to money, 2019 money year first quarter, sale of Shang De orgnaization and sale charge are 497.3 million yuan of RMB, 530 million yuan of first quarter RMBs on annulus comparing have drop apparently, because Shang De orgnaization promoted brand sale, advertisement to put in efficiency through method of science and technology,basically be, reduced cost. As the addition that science and technology throws, cost of sales occupies the tradition such as advertisement, sale to drop than continueing.
Shang De orgnaization from 2018 the bottom begins robot of educational inspector of AI of research and development, threw try out in March 2019, the true setting deepness that passes a month learns, already can satisfy requirement of basic educational inspector, the query that can be aimed at a student replies independently. According to introducing, the educational inspector robot of own research and development can replace Shang De orgnaization effectively the job of 30% classmaster.
High cost is obtained guest and the dilate that raise debt
Suffer what the market competes to turn white-hot, of company capital short-term the sex that pursue interest, brought about company of a lot of online education to did not promote education quality way development forward truly, spend idea on range of the growth that win a customer entirely however.
Suffer an interest to drive, "The gain that win a customer " became than " education " the thing with more important itself. Public data shows, amount of salesperson of Shang De orgnaization is 6 times of pedagogic group, 2016 the end of the year is mixed 2017 the end of the year, the sale sale personnel of Shang De orgnaization has 2359 people, 7254 people respectively, number amplitude was achieved 67% . Can see Shang De orgnaization puts focus to sale strategy.
Shang De orgnaization insists to manage high investment in domain of science and technology. 2019 first quarter, product of Shang De orgnaization develops charge to be 27 million yuan of RMB, grow 132.7% compared to the same period. Of course of this quarterly Shang De and personnel of content research and development and the employee number that the technology develops personnel increase, consequently firewood proposes a toast cost raises. Outside developing fare except the product that mentions in forms for reporting statistics, still have include interior management platform, front to sell a good deal of product such as platform to develop investment, plan into overhead expenses and cost of sales.
In addition, shang De orgnaization invests a large number of capital and technical resource, reduce the attempt cost of student, "Roll out this act (try attend a lecture freely) as good as goes at comparing much a lot of cost are devoted, this is not general education company place can assume " , learn those who lay a number to increased to promote income to increase really, but the operating expenses of high specified number also subsequently and come, include brand and sale activity among them. Shang De orgnaization is in the sale charge of annual exceeded 1.35 billion yuan 2017, 78.2% what take total operation charge.
Long-term in light of, although the subsidy of market of high specified number that Shang De orgnaization carries oneself brought an user, but the faithfulness of this kind of user is spent can say to be done not have basically.
Besides allowance of high specified number competitive promotion industry obtains customer cost besides, market sale and brand model brought high cost pay, also the cost winning a customer of will online education rises one litre again. The market sale bid that seeks net of star acting character, heavy gold to spread advertisement to solemned to already became online education company matchs. And what these heavy gold defray bring is actual change have many tall, unknown.
In the meantime, shang De orgnaization must face a group of such money to sign up for data, caustic of Q4 net loss was a RMB 2018 183.7 million yuan (add up to) of 26.71 million dollar.
As business dilate, same area is getting Shang De orgnaization to teach the problem that the industry exists generally.
Shang De orgnaization is negative problem again and again exposure, it is difficult that clause of Xiang Yu the Conqueror removes fee.
In April 2019, 21CN gets together complain receive countrywide consumer to groom to education in all the industry complains a quantity effectively 692, current affirm complain solve a quantity 186, solve rate 26.9% .
Regard an industry as chronic illness, it is result of course of exaggerated conduct propaganda, difficult to remove fee, " action turn earth up " wait for a problem, orgnaization of Shang De of same consist in. The Shang De orgnaization that gives priority to with offerring record of formal schooling and professional education to groom by exposure of CCTV finance and economics its " clause of Xiang Yu the Conqueror " , compliance of tax of nearly 10 thousand yuan of nets is termless refund, sequel appears however the question with difficult refund. In the meantime, CCTV finance and economics still exposes to the sun piece: Shang De orgnaization not collection of sum refund, concoct various pretexts registers cost, use false identity to deal with loan to wait in installment for student, and this kind of circumstance happens more in the whole nation.
Annual complained Shang De orgnaization 2018 solve rate for 60.6% , complain related basically involve remove cost difficult issue. Since 2019, the quantity is complained to continue to grow related, shang De orgnaization gives the enthusiasm that retreats cost to solve drops somewhat: Solve first quarter rate fall to 31.6% , continued to drop in April to 26.2% .
Public data shows, come nearly 5 years, shang De orgnaization is not issued 10 times by the frequency of the famous media exposure such as CCTV, all be in centrally it is false conduct propaganda, difficult to remove fee wait for a problem.
In September 2018, because be publicized phonily,Shang De orgnaization is returned, be fined 900 thousand yuan by door of Beijing The Ministry of Commerce and Industry. Before national credit information is before long public show systematic information to show, exam of adult education self-study groomed recently orgnaization Shang De is fined 279294.9 yuan by superintendency management board of market of Shi Jingshan region.
