In fashionable bound, does polarization remain an austere actual: ? The economic profit of?7% of favour of triangular bream is earned by 20 companies, among them great majority attributes luxury trade. Notable is, before the rank 20 company keeps stable all the time.
And the enterprise that precedes for a long time includes Inditex, LVMH and Nike, their economic profit is in one times grow in 10 years in the past much. According to our estimation, their economic profit exceeded 2 billion dollar 2017. How do they accomplish this then, we are case object with Zara below undertake study.
Check study: Zara and quick style
React newest fashionable and popular trend is crucial quickly. The fashionable dress company on the tradition can try to forecast prospective trend. They will have those who be as long as a year to appear on the market preparative time, and too much change space is done not have before this.
This no longer the fashionable industry of applicable nowadays.
"Quick style " brought new thinking way. Its concept is dress needs fast (cheap) production, because the fast transmission sex of new media can make consumer fast,enter next popular trend in.
Best example is Zara:
As a result of 3 crucial factors, this brand gained huge success:
Delivery time is short. This makes its limits and current trend keep synchronous. Supply finite. Zara the sale of every commodity is less, but always a new merchandise waits to release. More design. It is not the businessman with most sale, roll out the businessman of new range of products ceaselessly however.Does this chain store rely on the feedback: of all shops? silk of Lang of of Gou of Dun of phlegmy Ze procrastinates not be jealous of cuts plinth ⒉ Huang into parts not be jealous of cuts hurry into parts to make an appointment with 8 to steal Zi to stop short for the Yihe River cuts standing tall and upright into parts to achieve actinium silk to steal ⒓ of Lai of Chun of of dainty of げ of Tiao of Cheng of ┬ of Wu of Mu clumsy U to beat clumsy " Zuo Ara. And stylist is met active the opinion inside these inn and height gregarious media photograph is united in wedlock, design the clothing of newest design thereby.
Consumer also can be commented on quickly and share the new design that they like, zara can use these feedback to roll out successful product continuously commonly. And the sale of Zara is in in the past inside 15 years with annual the rate of 12% rises.
But this is not Zara place is particular, mass fashionable brand should understand the necessity that improves market efficiency, and be in decision-making in the importance that blends in consumer viewpoint.
Make clear: The section chooses from column: Quick style the trend 2019 and change
Fast in June fashionable industry analyses a report
