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Author | The egg solves poineering editorial office
1, what lets sea floor scoop up ability of only store gain to not have but compare?
2, why sip feed the 1/8 left and right sides that only sea floor scoops up only store running water, can you become however scoop up contending small chaffy dish exclusively with sea floor?
3, why is sea floor gains core competition ability a service?
4, what is the reason that small fat sheep fails after all?
5, can chaffy dish industry join in? Does net Gong Xiaolong pit why with each passing day is type small?
6, can be characteristic chaffy dish still done? How should do?
7, come 20 years what kind of change did chaffy dish industry produce after all?
Is sea floor scooped up after all many make money?
Chaffy dish industry is an exceeding and split market, CR5 of market of chaffy dish restaurant (market of before 5 brands is had rate) it is only 5.5% , among them sea floor is scooped up occupy 2.2% , sip feed sip feed occupy only 0.8% . Additional, sea floor is scooped up also is China and share of market of meal of global Chinese style the first, it is respectively 0.3% with 0.2% .
Current, sea floor is scooped up a 430 domestic store open in the whole nation, the whole world 466. Additional, sea floor scoops up still two the most crucial management data win out absolutely: It is the client that it serves every year exceeds 100 million person-time; 2 it is the lunar turnover that city of its a gleam of is the same as shop only store can be accomplished 5 million, year turnover can accomplish 6 ten million, these two figures are unique inside the industry and precede substantially.
Today, egg solution poineering editorial office passes analysis and the particular case that the sea floor that tear open solution scoops up only store to come what is the core competition ability that deepness analysis sea floor gains after all, what to have we learn so that meet, what is having again we learn won't?
One, explore shop sea floor is scooped up
Sea floor is scooped up there are a lot of stores in Beijing, what this we evaluate is sea floor scoops up inn of road of big quarter north, this inn is located in Jinquanmei to feed palace 4, rectify, tighten around be next to many villages, sunny area core is uptown, house price 75 thousand / smooth rice, there still is shopping center of golden coin square on the side.
Environment: Area 1 more than 1000 smooth rice, 120 table (sea floor is scooped up is mostly 800, 1500 smooth rice large store) , neat, capacious.
Dish tastes with taste: 117 SKU, the flesh, vegetable, river / seafood is occupied each 1/3, dish tastes optional choose half. Boiler bottom is optional 4 case, and can the demand according to oneself is custom-built hot degree. Talk taste, sea floor is scooped up very as big as difference of Chongqing chaffy dish.
Hemp of Chongqing chaffy dish is hot, flavour is heavy, boiler bottom is much bright red, oilier, bottom of on rinse 9 hours of boiler remains red. Sea floor is scooped up hot degree small, chili, oil is done not have so heavy, shirt-sleeve the taste of countrywide each district.
Service: Sea floor is scooped up with excellent service celebrated, experience the result is very right also actually. The clerk is active and active, whole journey guides a seat, inquiry number, cloth of preparative beverage, apron, glasses, still have the transparent glue bag that holds a mobile phone, string for binding a plait.
In have dinner process, clerk whole journey is active, add water, buy tea, flourishing resembling blood, bean curd this kind of dish, still can give alone on dip in makings.
When leaving, clerk whole journey takes elevator mouth from the seat, press electrify ladder, waited for elevator door to close ability to leave, one still serves when leaving fastfood. Closet every time somebody has been used, the metropolis is clean, wash one's hands the stage still has shampoo, fixature to wait. Cross birthday somebody to sing birthday song technically, still have plain play suddenly turn hostile, want to be booked ahead of schedule only, had served to arrive " abnormal " .
Fokelore queues up mediumly: This inn case queueing up is not clear, zhou Er arrived partly at 6 o'clock in the evening at 7 o'clock half, teapoy changed 35 tables. Arrived to was controlled partly at 8 o'clock, had given a seat for nothing. Show according to odd numbers, workaday evening had 387 sheet at 10 o'clock.
2, is the core competition ability that sea floor gains a service what is that after all?
Above all, let us see sea floor scoop up many make money?
Public money newspaper shows, sea floor gained income of 466 doors inn 2018 16.49 billion, average income of every inn month 2.95 million yuan; Net profit 1.649 billion, grow 38% compared to the same period. Battalion closes to still basically lean hall feed, occupy 97.2% . Business sells to be occupied only outside 1.9% , dropped than returning 2017 together 0.2% .
That particular case of only store how?
Sign up for data to calculate according to money, city of a gleam of was the same as inn 2018 (the store that runs more than 360 days, the whole nation in all 145) , average month turnover exceeds only store 5 million yuan; Second line city 4.84 million; Of 3 lines and the following city is 3.57 million. Calculate on new store (altogether 430) , battalion of only store month receives city of frontal a gleam of 3.17 million; Second line city 3.14 million; 3 lines and the following city 2.41 million.
Such gain level, industry can says classical.
Explain understanding of poineering editorial office according to the egg, usually, in city of a gleam of, the 1000 chaffy dish inn of smooth rice of an independent operation, lunar battalion closes can do on 2 million already special pretty good.
Show according to publishing a material, sea floor scoops up new store 1, balance of profit and loss of the implementation inside 3 months, 6, 13 months can call in the expenses cost of early days, enter stable gain case. The cost that sea floor scoops up a new store is in 8 million, 10 million yuan or so.
The backside of good-paying, because sea floor scoops up a service to be done well,a lot of people feel is. But, will tell to meal industry, letting the first ingredient that client answer buys is taste and character forever. The service someone that taste of 9 minutes matchs to go up 5 minutes takes, for instance eating house of a few fly, but the service that taste of 5 minutes distributes to go up 9 minutes, customer also won't come the 2nd times.
Taste and character are tasted to go up in dish, the supply that sea floor scoops up catenary achieved perfection almost.
Sea floor scoops up sortie the upper reaches of catenary of industry of whole chaffy dish, include to feed material to supply, footing is supplied, manpower resource, decorate etc, each link established a company to be run independently. And these supply chain company open to the outside world, provide a service to other company, sea floor scoops up dining-room to just supply Fang Zhi of chain company cooperation one.
For instance supplier of chaffy dish footing cheeks sea international, antedate sea floor is scooped up in harbor appear on the market, only the income of 50% comes from cheek sea international to scoop up correlation to trade at sea floor.
Catenary of layout entire industry, on the foundation that makes sure dish tastes taste and character, make sure raw material cost is best, it is the first dimension that sea floor gains core competition ability is spent. This also is sea floor scoops up appraise to be worth one of tall reasons. It is inn of chaffy dish of a chain not just, however take root the group at catenary of industry of whole chaffy dish.
The platoon is mixed in taste after character is a service, but sea floor scoops up the rock-bottom logic of the service is a clerk not just absolutely to groom, however a whole government and talent drive mechanism, sea floor is scooped up still built a talent to develop a center -- sea floor scoops up an university.
Sea floor scoops up an university to lay in a cadre for door inn, groom only old hall director or inn are long, employee needs be released from production to take on other duty to groom, old hall director 5, 7 days, inn is 2 weeks long, main study system is made and solid hold case. This " university " it is class of a flow, which area student signs up where contented amount flies a class, this is the process that every employee that achieves administration from basic level must experience.
Sea floor scoops up pair of basic level employee to have a clear rising line, here, employee can see his future.
Sea floor is scooped up use compressed change administrative way, door inn enjoys larger own advantageous position, have even the clerk own right even, can the person that oneself decide offset is expended relieves sheet. Such division of labor can arouse the enthusiasm of door inn, serve for the client better. And the talent management that sea floor scoops up and incentive mechanism are the following roughly:
1, make straight run only, make sure door store quality, service can accuse;
2, the group that embrace a group, the inn of a few doors of same area forms the group that embrace a group, include normally 5, inn of 18 chaffy dish. These chaffy dish inn are division apprentice is made normally, the resource inside the group is shared, reduce door inn competition to bring inside bad news, improve administrative efficiency;
3, employee " piece rate " , the link up with such as amount of amount of client of salary and workload, service, clear wash up;
4, division apprentice is made, the master is in door inn to be group group leader, the performance of each inn and small inter block are other door inn link up with. To prentice assessment also the door inn link up with with the master, prentice can open new store or become inn to grow, can affect the master's performance. Inn grows the profit link up with of income and chaffy dish inn, the battalion that press a month closes 5 million, the inn of 9.7% comes to net profit calculate, press the firewood reward system of option A, inn grows fulfil of a monthly pay to achieve 13 thousand. If press option B to calculate, cent is gotten high into scale much, so the inn below this kind of system grows to also can develop actively prentice.
Additional, sea floor scoops up believe in " both hands changes a destiny " , the plan that long to inn firewood proposes a toast emerged the viewpoint of value of the enterprise thoroughly.
Basis introduction, a counterjumper scoops up the average fixed number of year that upgrades to grow for inn to be 4 years only in sea floor. The personnel prediction of a person's luck in a given year that sea floor gains is led under 10% , under the industry average level 38.46% . Additional, general salary is the employee of city of a gleam of that sea floor scoops up 6000 yuan, prep above market 10% the left and right sides, the employee of 50% deal out door inn turnover is returned during the Spring Festival.
The system of management of perfect manpower resource that supports with high labour cost is marine the 2nd dimension that gains core competition ability is spent.
To reduce labour cost, sea floor is scooped up also be replaced in use robot.
Sea floor gains wisdom dining room, hutch uses mechanical arm completely after, pass dish to use a robot
Sea floor is scooped up 2018 employee cost expenses 5.016 billion, eliminate trustee firewood proposes a toast 60.3 million, defray is 4.96 billion, employee number is 69056 people, calculate so that yearly salary of average per capita is 72 thousand, a month is 6000 yuan. Wisdom dining-room personnel decreases 20% , traditional door inn is 170, 180 people, was equivalent to reducing 35 people left and right sides. Cost of a year of economic staff 2.52 million.
As we have learned, sea floor is scooped up use prop up robot of bright intelligence Keenon to send dish, have dinner fastigium can be replaced 3, 4 member that send dish. Robot all cost average a month booth comes down to need to be controlled 3000 yuan only, have the in part of an employee cost only.
Hutch uses mechanical arm to distribute food after, give food, can replace completely artificial, reduce cost. Scoop up according to sea floor " 2019 book of recruit of wisdom dining-room optional location " show, the bottom had had the wisdom dining room of level of 41 different automation 2018.
The old brand that with egg solution poineering editorial office all evaluation cross is same, sea floor scoops up the 3rd dimension of core competition ability to spend is low rent.
In the cost structure that scoops up in sea floor, employee cost is occupied 29.6% . And labour cost can control general chaffy dish store in 15% , 20% . Sea floor scoops up number of employee of a shop to be controlled in 150 people, cost of smooth employee accommodation, an inn is as high as 500 thousand one year. And general a 1000 chaffy dish inn of smooth rice, employee number has 349 people only.
Money newspaper shows, sea floor scoops up chummage cost to be occupied only 4% . The reasonable chummage cost of general industry consensus is occupied than be in 20% less than. We take contrast of meal tycoon Mcdonald's, year of battalion with a corresponding inn of 300 smooth rice door close in 9 million yuan or so, namely 30 thousand yuan / square metre, hire should be occupied 7, 8% between.
That is to say, the chummage cost that sea floor scoops up is lower than Mcdonald's. They square to property bargain capability is very strong, it is the object that property just comes in please, additionally effect of freeboard level ground also reduced hire to occupy than.
Wraparound rise, the core competition ability that sea floor gains is not the excellent service that place of our naked eye sees, however catenary of recumbent entire industry makes sure dish tastes character and low cost, the talent management below premise of high labour cost and incentive mechanism assure excellent service, low rent assures net profit, this is three-dimensional an organic whole builds the moat that rise.
Additional, sea floor scoops up win out, still have times background.
Sea floor is scooped up held water at Sichuan Jian Yang 1994, in those days is small shop of edge of a street only, but sea floor scoops up real progress to rise is to be in Xi'an, Zhengzhou, Beijing to wait for boreal city however, be in early 2002, between 2004, sea floor is scooped up be in these urban set up shop.
The market competes in those days and do not have so intense now, comparing in everybody when spelling taste, sea floor scoops up additional monarch path to make a service, do feed material, footing to supply chain, recumbent and old manage accumulate rise, build a camp.
Mix in intense competition nowadays 3 tall (downy makings cost, tall chummage cost, high labour cost) below the circumstance, chaffy dish industry had become the market that put an amount from increment market development, the mode that duplicate sea floor scoops up, want to suffer long-term loss, the risk is very big, from finance affairs there is huge risk for angle.
3, sink is 23 lines city fast and outspread however not dare sortie Chongqing?
Up to by 2018, sea floor is scooped up have dining room 466, include the dining-room inside 430 family circumstances to reach the dining room outside 36 family circumstances, all straight battalion. Rose 2017, the company quickens set up shop, open 98 newly 2017, 2018 open 200 newly (put up the shutters 7) , predict 2020, more than 900 dining-room.
And the key of door inn dilate is 23 lines city, 23 lines city added 135 doors store newly 2018, 67.5% what occupy sea floor to scoop up annual to add door store newly.
In the chaffy dish person of the same trades of 23 lines city, felt pressure?
Actually, sea floor gains the number that still has a dreariness, rate reversing a stand is 5. Competitor of this number outclass, exceed snack hall even, serve as a result of what sea floor scoops up on one hand, the business hours that on the other hand sea floor scoops up from 9 o'clock, morrow at 7 o'clock, far long at the person of the same trade.
But even if is so outstanding, sea floor scoops up what did not open store chaffy dish up to now Chongqing.
Above all, chongqing is the city of hot by nature of a be addicted to, the history of chaffy dish is long and competition is unusually intense.
Chongqing has store of nearly 30 thousand chaffy dish by 2017, turnover occupies the 1/3 of whole town meal about, advocate density of inn of chaffy dish of the city zone is as high as every square kilometer nearly 20, be less than 300 meters on average to have store of a chaffy dish. Below so intense competition inn of Chongqing chaffy dish closed down 2017 5000.
On the other hand, chongqing person is built early to the acknowledge of chaffy dish, optional brand is very much, go on the ave informal to ask a person, his blurt out can speak Mom of door of day of Liu skill, De Zhuang, cygnet, day, the Qin Dynasty to wait for chain brand, more do not carry lane child the only store in.
And wide on north wait for a city, consumer thinks of plain flavour chaffy dish, what the likelihood thinks of the first times is sea floor is scooped up.
Below such market environment, the service that perhaps sea floor scoops up is good, can have one large quantities of embracing wholesale, but should maintain multiply a rate high, it is a very difficult issue.
The egg solves a poineering friend to open chaffy dish store in Dalian, a rate breaks up to be able to be achieved when 2012 5, 6, but as competitive aggravate, there is new brand set up shop ceaselessly all round, weekday does not reverse a stand nowadays, turn over a rate to also have a place more than 2 times only on the weekend.
We can assume, if sea floor is scooped up rate reversing a stand has present in part only, namely 2.5, what circumstance is that meeting?
To make estimation model more accurate, does hypothesis personnel cost have only present 2/3 (why need not half? Manpower resource also has scope effect, so for instance 10 people can serve 50 people, but should serve 100 people, need 15 people only probably enough, vice versa) , such calculating below, labour cost can be occupied 39.5% , the 29.6% tower above than before 9.9% , still chummage cost can increase to 8% , other cost scale is changeless, these two increase already tower above net profit margin 9.7% , so the result is deficit.
As industry competition aggravate, sea floor scoops up new set up shop also becoming the area small, such is helpful for that maintain multiply a rate high. The area that sea floor scoops up government-owned net to show action business was spread 2018 is 800, 1500 smooth rice, and according to the report, the demand that provoked business shop 2014 is 400, 2500 smooth rice.
This kind of competition also can see a few change from data probably, sea floor scooped up the sale that be the same as inn to add 2018 fast drop 6.2% , drop compared to the same period 55.7% . Of course this also may be only store battalion receives ceiling drawing near, our unknown, because only data of a year glides, still cannot show an issue adequately, still must pass next data change of 9 years comes reason.
Additional, chinese meal is area of a taste changes serious industry, chaffy dish also is such. So, look in us, even if at present the market is had lead the first old brand to march sink the market, also did not represent regional brand to cannot be done. Specific the competitive environment to region market and growth trend, we undertake what evaluate an article in deepness summing up finally.
The core competition ability that sea floor gains depends on catenary of entire industry of company sortie chaffy dish, strict control eats the character of material and price risk; Groom through building those who perfect and run a system, provide excellent service to the client.
This system competes from industry of the chaffy dish more than 10 years ago not intense, be built when each cost is lower, can say it is the product that the times develops. Sea floor scooped up unique cost structure to also become the barrier of the company nowadays, according to present market environment, other trademark duplicates very hard its success.
Sip feed sip feed can be you washed out?
Sip feed sip feed it is home the biggest recreational small chaffy dish interlinks a brand, market prise and sea floor of chaffy dish tycoon scoop up 140 billion photograph to compare differ 10 times full, market prise 14 billion.
The gregarious setting of user of the high end in gaining fixed position with sea floor is different, sip feed sip feed the chaffy dish of snack single person that fixed position eats in one person, advocate the price that call a sex is compared. On guest unit price, sip feed sip feed it is the half that sea floor scoops up, 50 yuan or so, amount of set up shop is marine however nearly double what scoop up.
The egg solves poineering editorial office on-the-spot seek by inquiry be located in south Haidian of Beijing Haidian area road 100 million edifices 2 sip feed sip feed Suzhou street inn, the true management condition that treats them how?
One, on-the-spot explore inn
Environment: The 2 buildings that door inn is on the side of mouth of B of station of Suzhou street subway, have independent entrance and steps leading up to a house. Shop has 200 to make the same score, two magnify dicker of stage peace treaty comes loose desk, altogether can sit 72 people.
Service: There are 20 right-and-left stuffs in inn, be in the majority with the aunt, more friendly enthusiastic service is considerate, into inn the clerk leads, can introduce favourable formula actively. The dot became much can suggest cutout is decreased, say to be able to be added again at any time not quite. There is toilet inside inn, need goes on downstair Kendeji toilet.
Feed capable person: Two people ordered bottom of boiler of a tomato and bacterium stockpot end, the taste of soup is good can drink directly. Hotpot and duck bowel taste are good, vegetable can choose phyletic assorted cold dishes fresher, it is OK that little material has 20 to plant him modulation, sip feed abstain flavour to add sauce to have sesame paste and delicacy hot two kinds. Two people altogether consumes 128 yuan, taste price of pretty good sex is compared very tall.
Wait: Zhousan arrived at 12 o'clock midday inn, need not wait be in directly the stage enters a dot eat. Be in at that time 14 people of inn guest, at 1 o'clock 20 when eating to leave, there are 21 people to still be in in inn have dinner.
2, sip feed sip feed what fire to rely on to rise?
Sip feed sip feed at the Taiwanese of gem old and well-known family by one's previous experience He Guangqi founds 1998, chaffy dish of old at that time Beijing still basically is the cupreous chaffy dish of fuel with charcoal, client mostly in threes and fours is in same boiler have dinner, taiwan has begun popularity to heat with electromagnetism furnace table divides eat chaffy dish, convenient and quick, can take care of the taste that differs to everybody, wholesome still.
Then, he Guangqi takes this kind of pattern the mainland. Before long, inn of chaffy dish of the first snack -- " sip feed sip feed " (the word austral Fujian is " boiler of rinse boiler rinse " meaning) , open business formally in Beijing Xidan.
But what the thing does not have the development in imagining like He Guangqi is successful, the burgeoning chaffy dish of one boiler does not have one person be favorred by the client, cater to the taste of northerner hard plus the footing of Taiwan taste. In very long period of time, sip feed sip feed also do not sell one day give 3 boiler, a few months come down to sell still be less than 60 boiler.
But those who make everybody did not think of is, a SARS became sip however feed sip feed the turning point that turn over.
2003, SARS will raid, become entity basically 10 inn 9 close, but sip feed sip feed one person fed chaffy dish to be chased after however hold in both hands, very simple, because distribute food,make namely. That paragraph of time, sip feed sip feed the repast record that achieved day passenger flow to measure 2000, day turns over a stage to be as high as 11 times.
To doing poineering work for, the opportunity is critical factor occasionally, for instance sea floor scoops up Zhang Yong, if he enters chaffy dish market below today's competitive environment, what also won't do is so good, sip feed sip feed in those days bouncing type development also is the opportunity gave sip feed sip feed the best chance that one person eats chaffy dish. If do not have that paragraph of time, the whole people is exceeding and nervous wholesome circumstance, arrive probably today, sip feed sip feed cannot popular.
Machine is insufficient still when succeeding to have solely, want to know, in the chaffy dish market ten years ago, the small chaffy dish that one person eats has sip not merely feed sip feed, the old Beijing chaffy dish of a lot of traditions also has single person pot. But why so old past, have sip only feed sip feed?
Because,that is sip feed sip feed still have at 2 o'clock, fixed position is crucial, namely " the snack chaffy dish that average per capita is less than 50 yuan acme sex price to compare " , this also established its industry position in chaffy dish market. 2014 sip feed sip feed appear on the market in Hong Kong, become meal to interlink chaffy dish the first.
3, sip feed sip feed make money?
Basis 2018 sip feed sip feed money signs up for computation, 2018 sip feed sip feed dining-room gross 934 (contain 48 ) , gross income 1 million yuan 4734.1, only store is average year of turnover about 5 million, promote than be the same as inn sale on average 2017 2.3% , among them Beijing area promotes with inn sale 2.7% .
From the point of money newspaper, sip feed sip feed ability of only store gain is good, summary of egg solution poineering editorial office rises have the following reason:
The first, sip feed sip feed all door inn all is straight battalion, and administrative layer is mixed and core employee comes from Mcdonald's group, research and development of operation management, product is seasoned. This lets sip feed sip feed system of the content fluid department that had standardization, product and extremely strong door inn run operation ability.
For instance, gao Shuiping's passenger flow tests the ERP system with high quality, begin to calculate guest discharge accurately to data from optional location, reach one reasonable order goods quantity, reduced inventory loss to assure to feed capable person again already so fresh. Make through efficient operation sip feed sip feed net is scooped up than sea floor tall still 0.1% .
The 2nd, mature raw material supplies catenary and strategy of concentrated set up shop, let sip feed sip feed those who have high quality, standardization feed capable person, the most crucial is, have huge price advantage. This also is sip feed sip feed can achieve unit price of guest of average per capita 50 still can one of main reasons of gain.
The 3rd, height is standardized and the 3 grading of standardization send systematic guaranty to pledge, sip feed sip feed set countrywide total warehouse -- area divides a storehouse -- locomotive center framework of 3 class network. Countrywide total storehouse and storehouse of cent of China north area are installed in Beijing, storehouse of cent of Hua Dong area is installed in Shanghai, tianjin, Shenyang, Shijiazhuang set locomotive center.
According to inn of local market door the amount, layout, wastage that feed capable person and deserve to send cost to think integratedly build deserve to send a network.
The 4th, " stage ＋ gets stuck " repast setting, let sip feed sip feed the rate reversing a stand that one person feeds chaffy dish to be had 2.8 times. Although multiply a rate under what sea floor scoops up 5 times, but in chaffy dish this industry has been a cogongrass before the row.
Above at 4 o'clock, also let sip feed sip feed be being accomplished truly also is the snack brand that accomplished chaffy dish trade one only.
Nevertheless, small make up in on-the-spot seek by inquiry when, also discovered the completely not consistent circumstance in signing up for with money. At that time is Zhou Sanzhong midday at 12 o'clock, zhongGuanCun periphery office building is concentrated, have long-term scope of operation, on the west 100 million house international, edifices, white-collar crowd is numerous, plus be located in on subway opening limit, person flow is large.
Normally for the fastigium that should be repast, sip feed sip feed queueing up should be groovy phenomenon. But small make up in when, the ability inside inn 20 much people, rate of seat of honour is inferior.
Additional, sip feed sip feed scoop up with sea floor sink strategy of 23 lines market is different, development strategy of future remains city of line of deep ploughing just a little, the consumptive setting of this and small chaffy dish suits economy to develop more area is concerned. But the competitive environment of chaffy dish of market of a gleam of is very at present intense, industrial catenary supplier is very mature also, the egg solves an institute to have a brand that is engaged in small chaffy dish in Chongqing, guest unit price can be accomplished 25 the left and right sides.
Below this kind of circumstance, sip feed sip feed the position that whether can future still hold industry front row for a long time, we must make a question mark.
Probably this also is sip feed sip feed the main reason that begs transition urgently.
In transition on this thing, sip feed sip feed did 3 businesses:
1, upgrade sip feed sip feed, for instance VI upgrades make tall Yan Zhi, the sip on the exterior feed decorate more and more inn of red like the net snack, contracted vogue, interior is decorated change original automation line color, added more culture element, from original snack to light prandial transfer. Like sip feed sip feed Shanghai life light, Wuhan upgrades the door inn such as edition flagship store;
2, try outspread consumption setting to sell into outside, roll out outside feeding capable person, send feed chaffy dish business namely " the sip sip that boil is very hot " , development is burgeoning outside send class;
3, began to make brand of another conflagration boiler from 2016 -- .
4, borrowing marchs high-end chaffy dish, sip feed had not understood way to do sth
2016 sip feed sip feed those who rolled out pair of mark sea floor to scoop up category of prandial chaffy dish is medium brand of high-end chaffy dish " " . Be aimed at white-collar crowd dine together setting, initiate chaffy dish + tea drink new form.
Seek by inquiry of substance of egg solution poineering editorial office be located in Beijing Haidian area new in close shopping center resting Haidian of tea of · of chaffy dish of 417 Huang Zhuang inn, whether does the management condition that treats it together report general difference like media.
Environment: Stand by elevator mouth, shop is made an appointment with 300 much smoother, 31 pieces of tables can sit 130 people. The new Chinese style of ancient sweet patina decorates a style, mass-tone attune is black, there is simple small partition between the desk, lamplight is very dark, gap is narrow between seat, corridor. Those who use is gas burner makes a fire, there is apparent coal taste in inn, in the sky adding shift is not very give power, the feeling is very depressive and fuggy.
Service: In calling date to queue up to await a process, ask to still need to wait probably how long, the clerk says not to know directly, manner inhospitality. The self-help on menu and mobile phone orders only system not just the same, in have dinner there is a clerk to come over twice to increase soup base actively in process of 1 many hours, bean curd and duck blood are being carried when we eat quickly (blood of the duck in hot pot and bean curd are OK and infinite add) .
Sent two Sha Bing, saying is to send, but settle accounts is over discovery is collect fees every 1 yuan. There is aspic of 2 plums tea to collect fees on settle accounts sheet 2 yuan, but did not go up. Still a favourable self-help service expends 16 yuan, asking to say is charge of little material self-help.
Feed capable person: We two people go, of the dot is bone of tomato the root of bidentate achyranthes + boiler of table hemp hot an affectionate couple, there is character of one chunk the root of bidentate achyranthes in tomato boiler, contain bovine anything resembling a tendon or vein, the flavour of soup still goes. Altogether chose 6 course, dish is tasted fresher, flavour is general, little material has more than 20 kinds.
Wait: Zhou Er arrived late at 7 o'clock inn, have ten the individual is queueing up to wait, what we cry is 2 people desk, there are 2 desks in front, outside bench is classy a hour, began more at 8 o'clock. Because do not have 2 people desk, what sit so is 4 people desk, ate more at 9 o'clock. There are 50 people to still be in about in the inn when leaving at that time have dinner.
As a whole, although is sip feed high-end inn, go up to be scooped up to mark sea floor to the product from the price, also be opposite even the characteristic that mark sea floor scoops up " service " the level, but come down through practical experience, sensory dish is tasted, service, flavour is common, at least not quite accord with small the taste that organizes Anhui person, but the price scoops up guest unit price than sea floor however a few more expensive, guest is monovalent 130 the left and right sides, two people consumed 256 yuan.
Of course, also have window, for instance once drink of tea is rolled out suffer fully reputably, the month on the line makes work 5823 sheet, unit price is controlled 22 yuan, mouthfeel belongs to little (average price is in 13, 18 yuan) , the class of tribute tea, taste is good. 2018, sip feed in Beijing annulus Yu Hui and Shanghai opened store of two tea drink -- tea rice tea, it is straight battalion inn.
That why advocate is the experience of consumption that hits high end bad however? We will tear open solution to tear open solution.
Current, chaffy dish market basically sends chaffy dish, another name for Guangdong Province to fasten chaffy dish to give priority to with plain change chaffy dish, north. Plain change chaffy dish is China most the chaffy dish of the mainstream is factional, the market is occupied than nearly 64% , cardinal number is huge and market potential is the greatest, only store browses quantity Yuan Chao on average other category, and maintain grow continuously. And advocate those who hit is table hemp hot chaffy dish, in the acknowledge of consumer is spent and imagining tall.
Conflagration boiler is natural contain gregarious attribute, build atmosphere crucial, with sip feed sip feed original the polarity of gene of snack form culture that one person eats small chaffy dish. From the point of money newspaper data, the performance of is very poor also.
Up to on December 31, 2018, dining-room 48, battalion restrains growth 374.9% , take a group year income 12.0% , management profit 64.8 million yuan, just realize make up the deficits and get surpluses. Additional, advocate make strong gregarious property, the customer is average have dinner time is longer, through explore inn observation is calculated roughly, the rate reversing a stand of is 2 times at most.
Sip feed sip feed the 90 age that establish at chaffy dish industry to just begin popularity, advocate dozen small chaffy dish of table single person lets it be in SARS period is magical counterattack, later recumbent 50 yuan of tall sex price of the left and right sides appear on the market than succeeding market of chaffy dish of hero bully snack.
Sip of computation of the newspaper that occupy money feed sip feed only store is gain, but discover in explore inn process passenger flow is measured and do not have so tall, consumer is right sip feed sip feed choice apiration is inferior, so sip feed sip feed also be in active transition, VI upgrades make tall Yan Zhi, extend more to consume setting to sell into outside.
Mix to promote a guest unit price rate reversing a stand, what roll out pair of mark sea floor to scoop up again is medium high-end new brand " " , initiate chaffy dish + tea drink new form. But is tasted in dish, the service is scooped up to a string of 1 by sea floor dozen, explore inn experience is bad, through calculating the rate reversing a stand of not tall, it is 2 times at most everyday, far scoop up under sea floor everyday 5.
Downfallen small fat sheep and drop the net Gong Xiaolong of next altar pits
Now, we talk about chaffy dish to talk about sea floor to scoop up surely, there still is brand of a chaffy dish before who that has to still remember be being scooped up in sea floor once fashionable whole nation once also went to sea the United States, this is once China chaffy dish the first, fat sheep of old size of native land meal.
This, we are on-the-spot also seek by inquiry be located in Beijing sunny division is new abstruse shopping centers the inn of bird's nest of Beijing of small fat sheep of an exit, this inn is naked eye place really those who see is dilapidated, small make up won't eat the 2nd times absolutely.
One, on-the-spot explore inn
Environment: Inn has 280 to make the same score rice, can sit down 100 people, mass-tone attune is log color, cut off ornament of green small lawn, whole feels bright and neat, the seat is card more. In vitreous desktop inside embedded electromagnetism furnace to be able to be in desktop adjustment duration, more convenient.
Service: Do not have the member that welcome guest into the door, when ordering dishes, some dish were done not have also did not inform ahead of schedule, whole journey comes over to add boiling water actively without the clerk, serving rate is average. Overall feeling attitude of attending to guests is chill, there are 15 stuffs in inn.
Feed capable person: Ordered end of boiler of a tomato, bowl is very small flavour is general. Baby food very not fresh, there is small winged insect unexpectedly above yam, niu Baixie and piscine bean curd are not delicious also. The bovine hotpot in inn is supplied by Inner Mongolia, the weight that is orange juice is very great, full one dock-glass, although the 2nd cup of half price, but bad smell, did not drink finally.
Wholesome: Wholesome situation is bad in inn, there is a very big fly flitter in have dinner process, feed capable person not fresh bad smell, the service is chill also, but the price is not low however, average per capita 110 yuan. Two people go ordered end of a pannikin, two cups of fruit juice spent a dish of Niu Baixie and 3 dishes of vegetable 150 yuan.
Wait: Zhou San arrived partly at 8 o'clock in the evening inn, the person in inn is very few, have 5 desks only in all 10 people are in have dinner. Be in understanding according to counterjumper, outside going up at present, this inn sells terrace, at ordinary times Zhou Yi has 100 people one day to consume almost in Zhou Si inn, zhou Wu is met to weekday person much, have 200 people almost.
So does this inn earn do not make money?
Chummage of industry of general chaffy dish is occupied than 20% the following, occupy artificially than 18% , raw material is occupied than 35% , loss 5% . Gross profit is about 65% , net is about 10% the left and right sides, the industry turns over a rate on average to be 2 times.
According to counterjumper introduction Zhou Yi the passenger flow to Zhou Wu is measured will calculate, average everyday 128 people are consumed to inn, the unit price that press a guest 110 yuan / the person calculates, outside debutting at present because of this inn, sell, so the part on the line is taken no account of, every months of sale is made an appointment with 420 thousand.
This inn is located in the bazaar inn near bird's nest every months left and right sides of room lease 14w, make an appointment with 9w left and right sides artificially, raw material makes an appointment with 15w left and right sides, loss makes an appointment with 2w, every months of cost is 40w about. Plus all sorts of duty cost and holiday do an activity to extend coupon, this inn attributes small short position.
2, what is brought about once deficit of fat sheep of chaffy dish old size?
Small fat sheep was born in August 1999, also just be chaffy dish industry right now when beginning popularity, achieve common people Zhang Gang from build up of Inner Mongolia Baotou, advocate dozen " do not dip in makings chaffy dish " , practice appears 4 days the circumstance that queue up, october Baotou the 2nd, 3 branches open business in succession and the business is hot.
Support author did the friend person arteries and veins that dress, mobile phone accumulates in the past, small fat sheep walks out of Baotou very quickly, open join in and cross the set up shop that visit an area. 2002, door inn breaks through 600, battalion closes 2.5 billion, of appropriate appropriate become eldest child of Chinese native land meal; 2004, inn of door of whole nation of sheep of small fertilizer of summit summit period has 721, battalion receives 4.33 billion yuan, countrywide meal 100 strong the 2nd.
Why is what small fat sheep develops so fast? 9 years of set up shop several a hunderd schools, and does sea floor scoop up ten years of ability to open many 400?
This depends on both use disparate outspread pattern, among them what small fat sheep uses is to join in chain, and sea floor is scooped up is straight battalion chain.
Can say, join in outspread mode, of the firm of virgin group firm that allows small fat sheep and small fat sheep earned the first pail of gold. Although, after kin friend still has those valuable person arteries and veins to turn each into large total generation, care the interest before only, the problem frequency such as disorder of mountain fastness inn, management is sent, but these market environment place that are developed by high speed are masked.
But, zhang Gang does not satisfy father at just making money, he hopes small fat sheep makes a paragraph of a much-told story of Chinese style meal, chose to appear on the market then this road.
We know, join in especially to meal enterprise the meal enterprise of chain, block in appear on the market the largest stumbling block on the road is financial information non-standard and opaque, especially provider of system of that unified settle accounts is returned imperfectly time.
Then, appear on the market to solve meal enterprise the financial information is non-standard, opaque difficult problem in the process, the administrative group at that time decides, stop through the agreement on one hand, counter-purchase, close stop wait for means, those who reduce management not to be pooh-poohed join in inn, add the straight battalion store with better outstanding achievement, final a 721 domestic store are cut become 326, among them straight battalion inn 105, join in inn 221.
2004 arrive between 2007, small fat sheep is adjusted join in policy is " give priority to with straight battalion, the standard joins in " , with " close, delay, close, close " 4 words bid farewell is rectified join in the market. Up to in May 2007, the chain store amount of small fat sheep already was decreased by 721 of highest peak reach 326 (straight battalion inn 105, join in inn 221) .
On the other hand, small fat sheep also begins to build informatization system, handle official bussiness through installing financial information system, OA system, supply catenary system to strengthen headquarters to accuse to the canal of door inn.
Below the condition that figured halve in door inn 2007, battalion of small fat sheep closes to still realize 949 million yuan. On June 12, 2008, entry harbor of small fat sheep reachs place advocate board, become the first to appear on the market in harbor domestic meal enterprise, be called " China chaffy dish the first " , temporarily scene is infinite.
The small fat Yang Xiwang after appearing on the market does more standardization, chose to mix then the whole world is famous meal enterprise 100 get the better of group collaboration. 2009 100 get the better of denounce endowment 493 million HK dollar becomes a shareholder small fat sheep, hold 20% share; Add ceaselessly subsequently hold, till announced up to 2011,cash of 4.6 billion HK dollar changes small fat sheep demesne. After a year, 100 get the better of buy small fat sheep with cash total equity, subsequently virgin group covers small fat sheep in succession now, be kicked to go out bureau.
From this, small fat sheep begins a strike downfallen.
Chaffy dish is different from Kendeji such Western-style snack, absolutely standardization brings the promotion of efficiency necessarily. Contrary, chaffy dish is one is going up somehow the meal that contains gregarious attribute consumes setting, lack is virgin basis of group company culture and " do not dip in makings instant-boiled mutton " the brand marks, like changing chef with respect to hot like Chinese meal hall, lost the spirit.
Additional, explain understanding of poineering editorial office according to the egg, the supply of small fat sheep in catenary system, have the flesh only kind with footing it is headquarters deserves to send centrally, vegetable and partial canzonet expect such raw material joins in inn is OK proper motion buy.
The snack of and so on of hamburger of this fried chicken very picture, the lettuce inside these inn also is to be purchased by oneself. But different is, fried chicken hamburger has lettuce only this is euqally vegetable, but chaffy dish inn is not. Cross the raw material that collects oneself more, bring the fall of character necessarily.
Plus, chaffy dish market competes gradually intense, each region market had his brand, the whole nation had sea floor to scoop up, sip feed sip feed such competitor, there still is beans of small Long Kan, Macao to scoop up from the back wait to receive a trademark newly, taste, service, sale innovates ceaselessly, small fat sheep is forgotten by consumer and market gradually, lost an industry to get thoroughly army position. Up to inn of door of whole nation of small in October 2018 fat sheep number is 233.
About using the government that joins in mode is brought disorder and character cannot be balanced, red last year all over everybody the Xiaolong of brand of net red chaffy dish of north and south pits also is classic case.
3, the rapid decline that Xiaolong of net red chaffy dish pits
The egg solves poineering editorial office on-the-spot seek by inquiry C of edifice of science and technology of garden of science and technology of Tsinghua of Beijing Haidian area inn of garden of Xiaolong bank Tsinghua, the condition that it treats in light of how?
Environment: Inn has 140 to make the same score rice, have piece of 22 desks, can sit down 85 people left and right sides, decorate style Guxiang patina, desk and chair of wood of wall of the door-god of draw of bright red lantern, hand, blue bricks. The space between table and table is quite large, have have window of kitchen of two bright archives, can be versed in distribute food 4 make whole process, this is explore in ham boiler inn exclusive one has the chaffy dish store that opens bright hutch.
Service: Clerk manner is enthusiastic, have into the door get, take a seat water has menu, increase soup base actively. The clerk is basic it is elder sister of young lady of 20 years old of or so little elder brothers, yan Zhiting is tall, hold out volubility, unified wear gules employee to take. Be versed in in counterjumper at that time 10 people.
Feed capable person: Ordered end of boiler of an affectionate couple of hot clear soup of a hemp, serving is very fast, dish savors new rate and taste general, bad not bad that's all right is special.
Wait: Zhou San arrived partly at 6 o'clock in the evening inn, only 5 desks are in in inn have dinner, need not wait enter a dot eat directly. At 7 o'clock 10 desks, at 7 o'clock half 16 desks. According to counterjumper introduction, still need to queue up before, basically won't have now. The door the 2 bench that did not offer the person that await to rest. This inn is 24 hours do business previously, had changed to arrived early at 10 o'clock now before dawn at 3 o'clock.
Gain: The egg solved poineering editorial office to also calculate the gain state of this inn probably, according to in inn half hours see into inn number 12 people come computative, everyday on average about 90 people enter store, the unit price that press a guest 130 yuan / the person calculates, every months of sale is 35w about.
4w of lease of every months of room controls this store, artificial 7w is controlled, raw material 12w is controlled, loss 1.5w is controlled, every months of cost is 25w about, plus all sorts of duty cost and holiday do an activity to extend coupon, this inn is in small gain or balance of profit and loss.
In us bank of concrete analysis small dragon is in 34 years short rapid leap up is red before the specific reason of rapid decline, we review small Long Kan to have many in those days first hot.
Small Long Kan was born at Chengdu 2014, depend on " a bank that this all one's life crosses a lot of people to go nevertheless, call Xiaolong bank " this word is brought numerously eat goods to queue up to play card. In 4 years short opened door store quickly 300 many cities of countrywide, cooperative door inn 823, business door inn breaks through 710, be called " a dark horse of Chengdu chaffy dish " .
Small Long Kan can became famous quickly in the whole nation, two reasons cannot be ignored. It is open join in; 2 it is advertisement sale those who do is good. Official information shows, small 2016 Long Kan is open join in, the trend is abroad 2017, predicted those who finish 1000 inn to open 2019.
The sale of small Long Kan does it is good to there is many? We will look.
"Life does not have the bank that be impassable, only Xiaolong pits " , " the bank on road reducing weight, way way is small Long Kan " , hit the article record of heart taking money continuously, still do in countrywide door inn " eat of Xiang Yu the Conqueror " activity, add the conduct propaganda of each big gregarious media, hold water up to now, already countless star big wrist comes here to queue up to play card. It is star, also do not have back door to go, want simple minded to queue up to obtain order.
"It is difficult to queue up, be hard to go up blue sky " " foreigner hits calorie of chaffy dish store surely to Chengdu " " friend circle displays a spirit implement " ... the myth queueing up that chaffy dish of small Long Kan creates, a bit no less than tea drink happy tea. Among them, small gain is famous big V " little wild girl learns to spit groove " experience of two Ci Xiaolong bank also are to cannot bear orthoptic.
Resemble what say before us, join in the biggest question depends on character canal accusing.
On May 28, 2018 afternoon, the hutch after pear video attacks old chaffy dish of small dragon bank continuously " answer oil of binding off water, tableware mop is washed together " video, with respect to the food safety inn of this net red chaffy dish the issue is public at numerous.
Video presentation, in inn of Ou Ya of Changchun of Jilin of small dragon bank, after the hutch after an employee takes the visitor the boiler recapture of remnant, it is boiler bottom oily drop directly in a big bucket, say " new temper with fire " can go up again desk, reclaim even dish is tasted go up afresh desk; Inn, Jiangxi Nanchang inn can be exhibited to still exist in Harbin " tableware does not have time as disinfection, common as mop a basin " wait for a series of food safety hidden trouble problem.
Prime cause originates too rapid outspread rate mixes small Long Kan to join in loose mode, in mad and outspread process, to joining in the management of inn is lax, even, headquarters also had never thought this to want a canal.
After food safety problem, small Long Kan transforms the hutch after letting a client can look around when have dinner through system of bright kitchen bright cooking stove, also can pass transparent glass and real time video, see the processing state that feeds capable person at any time; Make 4D spot run a system, the hutch after passing video monitoring is dynamic, real time transmits headquarters; Supply catenary to upgrade, all feeding material must detect amount to the measure such as mark, will reduce food safety hidden danger.
Even so, pass the discovery when explore inn, the team of need platoon leader from before goes to small Long Kan present queue up rarely, business hours also shortened, besides food safety problem, still have the reason of mountain fastness inn.
As all net red brand, small Long Kan explodes after fire, inn of much home mountain fastness appeared on the market. Be like, the door of much home mountain fastness such as inn of 10 thousand inn of mountain of tree of the chaffy dish of bank of De Saiqin small dragon of Changsha, home, beautiful inn, hill of the foot of mountain inn, still have the Chengdu that because of appearing food safety is exploded to go out chaffy dish of bank of small dragon of new wind road.
Small Long Kan uses straight camp in area of Chengdu, Chongqing, other area joins in through acting as agent
With respect to what like the article one begin writes, on one hand the industrial cable length of chaffy dish is short and clarity is mature, upper reaches eats provider of flavoring of chaffy dish of material stock raising, middle reaches, footing and meal of downstream chaffy dish.
On the other hand, chaffy dish is standardized easily and freedom is spent tall, common Chinese meal is mixed to duration of condiment take hold the specification that did not make clear, need control of chef proper motion, because this is standardized very hard, and choose and buy of proper motion of chaffy dish consumer feeds material, configuration to dip in expect and him rinse cooks food.
This means inn of chaffy dish door natural have chain gene, so we saw sea floor is scooped up, sip feed sip feed, but at the same time, also mean enter a doorsill low, core camp needs to be made for a long time and need an opportunity.
And pass explore inn, the egg solves poineering editorial office and did not see the core competition ability of small Long Kan, then, what Xiaolong of settle on of company of very much quick action pits is hot, duplicate give exactly like inn, enrol business in the whole nation next, make all sorts of false commitment.
But the inn of small dragon bank of these mountain fastness manages superintend and director to guide without brand, operation group, support a system without back end service more, supply chain more have no way is mentioned, cause so a large number of hind hutch installs safety of non-standard, food and guest to tell a problem. Doors of all sorts of mountain fastness of small dragon bank erode the market to become industry disorder, more to small Long Kan the brand brings not reversible negative effect.
Join in in chain in chaffy dish brand, the typical case that the egg dismissed poineering editorial office to still evaluate north to send chaffy dish is represented -- Dong Laishun, the storefront of evaluation is to be located in buy of sea of Beijing Haidian area to achieve the Dong Laishun that casts an edifice ZhongGuanCun inn.
4, state-operated Dong Laishun
Environment: Shop has 900 to make the same score, opposite ZhongGuanCun poineering ave, give priority to with office building around. Two buildings 60 much desks, desk and desk space are very suitable, won't crowded. Decorate slant grave, be full of traditional culture element, everywhere of an old-fashioned wooden armchair, a horizontal inscribed board is visible.
Service: Employee makes an appointment with 40, the clerk serves actively rarely, when crying only ability can come over, they ambulate not frequent also, idle when the station is looked at aside, when wanting call a clerk via often can appearing, the clerk is in very far position. The service of most meal inn is such.
Feed capable person: Mix besides boiler bottom dip in makings, have 158 SKU, include rinse, fry, bake, explode, added seafood of dish of many 10 another name for Guangdong Province and scald thin slices of meat in boiling water of food of 20 another name for Guangdong Province newly still. Guest unit price is controlled 80 yuan. This inn has 4, 5 food group buys 188 yuan, a lot of people state the price is substantial.
But look in Peking Man, dong Laishun's delicious inn is old store of those a few straight battalion, join in inn the good and bad are intermingled, the youth can choose Dong Laishun not quite commonly, more meeting choice is a few younger brand, older generation compares favorite Dong Laishun.
Wait: Zhousan went at 12 o'clock midday, need not wait, about 20 desks are in at that time have dinner.
Dong Laishun basically consumes a group be in 35, 45 years old, the old age in slanting, right 85, the 90 attraction after are not big. The guest discharge of this inn is not much, two buildings, above midday one is enterprise snack, an ability is flesh of chaffy dish rinse below, have 20 desks left and right sides only probably to 2 o'clock from 11 o'clock.
Need not queue up usually, the person is much on the weekend also discharge 9 desks. Dong Laishun is capital travel company rear, also obtain holiday discharge, nonlocal tourist is attracted characteristic of experience old Beijing. ZhongGuanCun inn arrives 51 when, queue up to be able to arrive in the evening at 9 o'clock.
The egg solved poineering editorial office to also calculate the gain state of next this inn probably, according to in inn half hours see 80 people come in inn have dinner computative, everyday on average about 300 people enter store, the unit price that press a guest 90 yuan / the person calculates, every months of sale is 81w about. Every months of chummage makes an appointment with this inn 30w, artificial 20w, raw material 28w, loss 4w, every months of cost is 82w about, this inn is in deficit condition.
But, as a result of,do not remove this brand state-operated setting, can take far the chummage privilege policy under market level.
Dong Laishun is an old name, held water 1903, it is a fascia of Beijing. From an original congee booth development makes a capital famous Islamic restaurant. Achieved joint state-private ownership 1955, the group established below governmental support 2003.
The model that Dong Laishun is the flesh of cupreous boiler rinse of characteristic to already became north to send chaffy dish with bottom of clear soup boiler is represented. Craft of its instant-boiled mutton was maintained to be national level 2008 immaterial culture bequest, dong Laishun group was awarded 2014 " Islamic of China old name the first rinse " title.
There is store of many 150 chain in the whole nation at present among them inn of door of 26 straight battalion, nearly 130 concessionary join in inn, basically center in north. Insisting before Dong Laishun 60 years to be given priority to with straight battalion, after reforming and opening, lai Shuncheng joins in for chain east one of person carry out with accredit the earliest pattern.
Dong Laishun belongs to a company of the control below troops division, belong to a state-owend enterprise, a fascia that travels as Beijing and have travel resource, whether is it competing intense chaffy dish industry by skill living, not be in our evaluation limits.
5, chaffy dish inn is done join in chain, who to earn after all compensate who?
Before the egg solves poineering editorial office, emphasize repeatedly, the course with other to Chinese style dining-room photographs is, chaffy dish is depended on to central kitchen and chef small, menu and taste are standardized easily, will tell with respect to this, chaffy dish appears natural suit to use join in chain mode, compare what Hunan dish at least these change plain dish Lu Cai the dining-room with a cook different flavour wants many easy.
But, besides standardization of flow of product, service, VI identifying, meal industry still has two the most important system of standardization, one is the character that the system of standardization that supplies chain assures to dish is tasted; The 2nd is to supervise administrative standardization to make sure food sanitation is safe.
Additional, wh whichever standardization wants implementation to be carried out after all, it is to be in assure to join in the ability below the premise of business profit is accomplished, otherwise, join in business does not make money one day possible shoddy.
And should accomplish the standardization that supplies chain, build upper reaches to supply chain oneself with respect to need in meal industry, the strategy that sea floor scoops up is entire industry catenary, this need is long-term running ability to cash shedding and good sth used to one's own advantage, rely on only store gain to accomplish high capital turnover rate and high fund lever very hard solely otherwise.
Inning of have the aid of of small fat sheep, " do not dip in makings chaffy dish " after outspread success appears on the market, poor dissimilation fixed position and insanity of resource of powerful person arteries and veins are embraced 100 get the better of, but be kicked to go out as virgin group bureau, small fat sheep is short of break enterprise gene and culture to add about a hundred get the better of transform to its too standardization, numerous later new competitive brand appears, optimal period is missed to bring about by small fat Yang Che be abandoned by the market.
Small Long Kan energetically sale goes after dimensions blindly, character canal controls lax standard, plus mountain fastness inn numerous, problem frequency sends food safety, become finally arrive from platoon leader team present nobody queue up.
Want to join in the person do poineering work of brand of a chaffy dish wants to notice, although chaffy dish is compared at other meal gross profit taller, but the competition that current competition has been the market that put an amount, can not accomplish a fire one earns.
And the normative brand that joins in the brand must have him protects a system, should have powerful industrial catenary resource and system of back end service more, this means each inn to leave in where, how old can earn how many money, headquarters already calculative is particularly clear, erupt very hard.
Additional, still want aptitude of careful resolution brand, prevent to join in be similar to mountain fastness Xiaolong to pit such brand, become cannon fodder. An industry, if be in increment market, how to do can gain money, once enter the market that put an amount, must turn operation subtly. And to meal, delicious safety is the first.
How is characteristic chaffy dish done can you still make money?
With respect to solution resembling an egg advanced article mentions poineering editorial office, chaffy dish industry is exceeding and dispersive, before the market is ranked 5 brands are had rate only 5.5% is control, and the of 94.5% market that remain, be in dispersedly the minor brand of brand of a few regional brands, characteristic chaffy dish and independent operation.
Annual, there is store of tens of thousands of chaffy dish on the market arisen, again inn of tens of thousands of chaffy dish disappears. Data shows, amount of chaffy dish inn dropped from 360 thousand 2017 290 thousand.
This is current competitive miserable condition.
So, egg solution does poineering work on-the-spot also evaluation and interviewed brand of a few small numerous chaffy dish, discuss together with everybody, make the actual profit case of chaffy dish now, and real competitive environment.
One, bright Niu Jiru of city of a gleam of wheres the work in tide of put up the shutters of chaffy dish of wet Shan beef comes down
This, what we evaluate is the bright ox that is located in Beijing inn of Ya Yun Cun.
Xian Niu is written down most antedate to was in Beijing in May 2016 set up shop, practice is worth angel annulus financing with 30 million appraise after 20 days, rapid set up shop does after this large-scale.
Basically leave at present in and other places of Nanjing of Beijing, Jiangsu, there are 9 in Beijing, the whole nation has 26 store. 26 inn are self-supporting take an in part. Inn of Ya Yun Cun in September 2016 practice, it is the inn with gain stronger capability.
Optional location and storefront: This store opens in community, there is mart of form a complete set on the side (wave bright shopping centers) , one kilometer less than has chaffy dish of a beef only all round, amount of inn of integral chaffy dish does not issue 50.
Storefront 600 Duopingmi, eat digit makes an appointment with 170, 30 people control employee. CEO Yu Hao introduces, at the outset when set up shop, with type chaffy dish inn does not issue 7 around. Xian Niu is written down have two sort store, I kind inn is given priority to with Beijing area, leave in street edge; II kind inn is given priority to with Jiangsu, leave in bazaar, the area is in 300, 400 smooth rice.
Dish tastes as monovalent as the guest: Guest unit price is in 130, 140 yuan between, SKU has 200 or so, be in for a long time of inn have 120, 150 SKU. Left and right sides of every half an year can change rinse dish, cold dish. When rate reversing a stand is good 2.5, 3, all but is in 1.5, 2. Xian Niu marks the boiler end that 6 kinds differ, flavour satisfies the requirement of more consumer on the road. Basically be aimed at the age paragraph in 25, 35 years old.
When battalion of this inn month has closed on the weekend 5, 60 thousand / day, workaday 30 thousand / day. We press a month 21 weekday, will calculate 9 weekend, lunar battalion closes in 1.13 million the left and right sides.
So how much is the investment of this inn? Resemble this kind of 600 inn of smooth rice, early days investment does not calculate chummage, be in probably 1.5 million the left and right sides, can call in 1 or so year cost. Of course, besides this inn, xian Niu writes down the shop with also have profit so not good likewise.
Although brand whole still is benign development, but Xian Niu writes down the competitive environment that also facing cruelty, and in this process, what we see is more brands close down and disappear.
Chaffy dish of wet Shan beef is a very hot fire pot for a time category, hot 2016 degree reachs a peak, according to investigation, in those days the whole nation has many 10 thousand store, smooth Shanghai and Beijing have on 1000. But after passing the severe test 2017, the inn that is as high as 80% closed down, and comment on in the masses now on the search arrives, shanghai has 433 only, beijing 230.
The egg solves summary of poineering editorial office to rise, have 3 reasons:
1, the market is too small, beef chaffy dish attributes small numerous market originally, one swarm into overage player, create the situation of supply exceeds demand.
2, beef is supplied produce can insufficient. The beef with best chaffy dish of wet Shan beef is the ox that chooses producing area Yun Guichuan, flesh of 2 years old of above is qualitative optimal, the shortest also want 8, 10 months. Short time erupts spacious door store, ox amount does not follow to go up. Some inn even nearby purchases beef.
3, very tall to supplying catenary to ask. What beef chaffy dish eats is bright, requirement that day butcher, not refrigerant, send to table inside 6 hours, deserving to send is a problem. In wet Shan, store of chaffy dish of a lot of beef opens directly around shambles. Beef chaffy dish also has a demand to fleshy place, an ox has the flesh of 37% to suit rinse chaffy dish only, the rest of if where manages,be a difficult problem partly. These very test is right supply chain control capacity. And a lot of adding door store newly is only store more, only store is purchased, very weak to supplying the bargain capacity of catenary.
Then Xian Niu is written down can come down alive, also supplying catenary end to make great efforts at them. Above all, it and association of chaffy dish of beef of wet Shan of Beijing of many brands composition, concentration purchases beef.
Next, 2017, xian Niu is written down also begin catenary of industry of position advanced position, promote collaboration to build grass in Guizhou with land for growing field crops, produce can getting on 1000. Additional, bright Niu Jiqi falls to still have house of much home Chinese meal, exhaustless flesh enters system of Chinese meal house, make it is other dish, reduce the waste that feed capable person.
Plus walked 2016 this bonus, bright Niu Jijian was held come down.
2, why does miscellaneous chaffy dish of ox of guest of Chengdu of second line city earn less more?
Nowadays, it is very difficult that individual of city of a gleam of opens chaffy dish store break out of an encirclement, sink to opportunity of 23 lines city to appear bigger, and second line city consumes ability not low. For instance, sea floor scoops up the guest unit price in 23 lines city to be able to be accomplished 92, 95 yuan, city of a gleam of is 106 yuan. The rate reversing a stand of second line city 5.3, 5.1 at city of a gleam of tall even.
Cost respect, 23 lines city uses labor cost, chummage cost lower, door inn bear hire ability stronger.
Come nearly two years of course, the competition of 23 lines city also is in aggravate, sea floor is scooped up open 176 store newly 2018, among them 135 leave in 23 lines city, main 2019 layout also is in 23 lines city, ma Zhiliang of author of miscellaneous chaffy dish of ox of Dalian Chengdu guest feels competitive pressure apparently.
We treat the specific condition of miscellaneous chaffy dish of Chengdu guest ox above all.
Chaffy dish has extremely strong include quality, what dish is tasted can take scald thin slices of meat in boiling water, development characteristic chaffy dish is very accordingly easy. In Chongqing, the characteristic chaffy dish with larger scale has piscine chaffy dish, wool abdomen chaffy dish, old duck chaffy dish of head of fish of Shang Huo boiler, beautiful frog, miscellaneous chaffy dish of Chengdu guest ox also belongs to a kind of characteristic chaffy dish.
Optional location and storefront: Community foundation business. 300, the 400 inn of smooth rice are given priority to, can hold 20 eat stage, 80, 90 seats. Turn over a stage to lead a point more than 2 times nowadays, employee is counted 18, 20 people.
Dish tastes as monovalent as the guest: Guest unit price is in 80, 90 yuan, in Dalian place in belonging to, wait to slant a little on level. It is entirely hall feed, business sells outside doing not have. The 100 much SKU inside inn, every half an year changes dish to taste, change 10% the left and right sides. Feed material to supply on, among them an inn does central kitchen, deserve to send for other store.
Chengdu guest is begin set up shop from 2012, at first best achievement can accomplish lunar battalion to close 60, 700 thousand, rate of profit of only store net can be accomplished 25% ; The 100 inn of smooth rice, 12 desks, 40, 50 seats, best when lunar battalion closes can accomplish 50 much, rate reversing a stand 6, 7. That paragraph of time, an inn probably half an year can be answered this.
But now, 300 Duopingmi's inn, have 35 only, 400 thousand the left and right sides, rate reversing a stand has 2 only, 3, net profit margin can be accomplished only 10% the left and right sides.
The reason comes from two respects: It is competitive aggravate, dalian market is from 2017 the bottom begins to swarm into inn of many chaffy dish. 2012 when practice, all round 559 meters have Chengdu settle or live in a strange place only an inn, there are 8 now; 2 it is labour cost increases, salary of the clerk when 2012 wants only 1500, 2000 yuan, and salary turns over times now, but dish is tasted do not rise in price to arrive 10% .
Fish of beautiful frog of blaze of another brand Chengdu head chaffy dish, its data can reflect the change that the market competes more.
2018, ma Zhiliang opened a 300 store of the left and right sides that make the same score rice in Dalian downtown harbour, early days is devoted 200 much (include 40 much rent one year) , early days 1 year of half deficit, began profit in Feburary from this year. Gain equilibrium point is in 250 thousand the left and right sides.
Another Chengdu blaze leaves in Ling Shui, further from Dalian downtown, 2016 practice, threw 160 much, area 400 smooth rice comes forward, control 1 year partly time this. Battalion of month of these two inn closes 300 thousand the left and right sides, best when can accomplish 350 thousand. Before comparing a few years 60, 700 thousand difference full one times.
Nowadays, ma Zhiliang also is strengthening the investment that goes up to supplying catenary and government, because such ability build a dominant position, subsist is put in intense competition.
The person that opens chaffy dish store is very much, some earns some compensate. We see living still inn, have an advantage each, some having supply catenary advantage; Some enters plane of market early take the lead, leave 67 years ago in second line city, recumbent upgrade storefront is decorated, it is very easy that service, dish is tasted do.
As market competition aggravate, the old brand acceleration to 23 cities layout, the competitive environment of 23 lines city also becomes intense rise. Of course, food has district difference, position of different city competition is different.
Rise gradually to healthy consciousness as people, government of and other places of Sichuan, Chongqing from 2017 the bottom strengthens pair of chaffy dish to repeat use punish with oil, previously " fly house " the advantage that relies on root of foot of taste stand firm completely is being lost.
In food safety the issue is sent high, raw material cost is ceaseless of heighten today, brand must deep ploughing supplies chain, make advantage ability base oneself upon long-term. In this respect, a few old brands have an advantage more. Whole market environment, guest discharge is in draw close to old brand, the vivosphere of essay card or only store is contractible.
Summary: Xiaobai opens chaffy dish store note
In light of whole, at present chaffy dish industry appears the following big characteristics:
The first, emphasize all the time like us, the history of chaffy dish is very long, different area, different country is corresponding have a way, district sex is extremely strong, this also gives minor numerous brand and characteristic sheet store brand with vivosphere. And the famousest, also be the market is had rate is top should belong to plain type chaffy dish.
Plain type chaffy dish with its hemp hot taste, addictive characteristic wins the people of the whole country love. It is in 4 trillion meal market of Chinese, chaffy dish is the biggest kind, occupy 13.7% . And plain type chaffy dish is belonged to in chaffy dish market again the biggest kind, occupy 64% .
The 2nd, market of chaffy dish industry is spent centrally extremely low, this also changes the sea floor that brings benefit promotion to scoop up to chain, sip feed sip feed the opportunity that more market sinks.
The 3rd, chaffy dish industry is standardized easily, have the gene that makes chain, opposite at other meal industry, achieve control capacity stronger, easy also begin, give the person that Xiaobai does poineering work the chance.
The 4th, although chaffy dish still is in ascendant a flight of stairs in the center, but had measured the market to compete to put from the increment market change in the past. In light of whole, the competition of city of a gleam of is very intense, sichuan and Chongqing are the competitive environment that turn white-hot more, other opportunity of 23 lines city is largish.
The 5th, the excessive price capability of wholesome, brand, service is stronger and stronger, overmatch perseverance is stubborn. Compare under, brand of net red chaffy dish will chase fadeout to fall, need begins to precipitate slow and steady brand, service and industrial catenary ability.
In light of set up shop of single person, the gain ability of industry of the tea drink that before chaffy dish inn does poineering work than egg solution, evaluates, coffee, pet appears betterer.
Inn of outstanding chaffy dish 1, 3 months can achieve Chan Yueying to balance, 6, 12 months disinvestment cost. Because supply carries Yi Fu to make, footing, dip in makings, dish is tasted can supply quickly, do not need content of how many technology, the doorsill is very so low, also easily fast develop inn.
But coin still has another, it is an industry competitive environment is very intense, earning the money in be less than oneself to imagine also is normal circumstance. Integral judgement, the egg solves poineering editorial office to think chaffy dish industry is in at present " discretion is entered " level.
Next, meal is a very painstaking industry, almost 24 hours turn even the axis, administrative difficulty is very great, not be rich local tyrant can make money certainly, flow control of cost control, quality control, service is deadly.
So, even if do poineering work for the first time, also had better have meal industry from already check, if want from 0 make, want to choose the mode that join in, the item that needs an attention or before the egg solves poineering editorial office to remind all the time, want to see a brand provide what service, if guide without superintend and director, did not supply catenary support, management is very few, that was about to notice, probable it is to make red brand of a net, rely on to close join in cost earns a money, reap go.
Must not go after net red brand blindly, the youth likes angle new product now, but agglutinant not tall. You see queue up every day, the likelihood can exist for some time only, brief half an year, long-term 3 years two, consumer goes again the class with new angle. The lifecycle of red brand compares these nets mostly short.
Finally, still be that word, do poineering work have a risk, the success is small probability incident, if must do poineering work, early days must have made adequate psychological preparation.
I a dark horse, the person that let do poineering work no longer alone.
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