Although already entered milk powder,recipe hind registers a times, but the recipe registers the heart that still affecting milk powder person, the personage inside course of study expresses: "Some lacteal look forward to try to adjust the nutrient composition such as the lacteal iron albumen in already registering milk powder, OPO, or undertake the recipe upgrades will alleviate raw material supplies tight situation or increase market competition ability. " actually, the recipe is registered this year put delay apparently through speed, published 3 batch list only, announce more be " the country is fed note more " information. Via author statistic discovery had recipe of 423 milk powder to undertake modificatory actually, but involve nutrient composition to change without.
What message did they change after all then? Noisy to already registering milk powder to there is He Ying? Look forward to of how many breast or brand undertook modificatory at present? Regard milk powder industry as perpendicular media, " milk powder is encircled " all the time focusing industry heat, deepness analyses current situation of milk powder industry, for this, we combine national market to superintend medicines and chemical reagents of total bureau, country to control management board especially from 2017 the recipe registers the recipe news that makes solid inflict end to was announced on May 30 this year to alter data, write civil, share everybody!
In addition, yinaisi days 1 paragraph, 3 paragraphs of milk powder and 1-3 of Shu Bei Nuo paragraph milk powder feeds net of medical bureau official to did not inquire material change information in the country, for this, we change these information reduce 9 kinds:
Involve a graph to change 27,
Involve legal person change to have 24,
Involve change of registered trade mark to have 18,
Involve product name change to have 16,
The change that involves product recipe to register consistency content has 14,
Involve company name change to have 7,
Involve attestation change to have 9,
Involve manufacturing address to change 6,
Involve burden to express change to have 1
These change hold the modificatory proportion of 62 enterprises, pursue as follows:
See on watch, the graph deformation of mount of milk powder bag is most common more, and manufacturing address information changes pair of milk powder recipes and do not have how old influence. These two the grooviest figure change eliminate, on other classification, what enterprise is there " big movement " ? The author also undertook arranging.
1, legal person change:
Change of legal person information is the rank in modificatory information the 2nd tall category, investigate is fluctuant, still fail to get seeking testimony at present. Nevertheless, we can see legal person of limited company of group of international of refined scholar benefit by " Lu Min is put " change is " Sui Yuanqiu " , legal person of limited company of food of infant of much more beautiful grow by " Lu Min is put " change is " Gu Minhua " , legal person of limited company of 3 yuan of food of Heibei by " Chen Lijun " change is " Zhang Zhenling " , legal person of Inc. of banner baby milkings by " Wei Lijiang " change is " Liu Senmiao " .
2, change of registered trade mark:
Wrapping mount, product brand also undertook degree is changed differring. The milk powder is like a sheep with bigger change jumps shellfish, registered trade mark by " 100 jump " change is " drive treasure " ; Wei Aijia basically shows layout registered trade mark by " ViPlus " change is " BELLAMY'S " " shellfish rummy " " B " etc.
3, company name change:
As above watch, groovy company name changes except, involve trade of breast of hill Gansu city like Shaanxi limited company more the name is Shaanxi lamb clever can breed course of study limited company, preamble alludes take out " Guan Shan " brand, can see this company is closing hill to change slowly, image of brand of progressively aggrandizement oneself, go with brand-new brand cultivated market.
4, product name change:
Darling of Yi Li, sunshine will " recipe milk powder " it is newlier " recipe milk powder " ; Whitworth is English writes big the ordinary form of a Chinese numeral to change; Jing is jumped is English name changed; Bud is much more darling name patent symbol, these a few kinds of change do not affect the brand acknowledge of domestic consumer actually. And the brand that remain is meant abandoned old say, become brand-new product, market of new go on an expedition.
5, other involve product recipe to register consistency content change:
The project that changes in this classification basically is mount of milk powder bag, involve the change that sex of craft, function describes, content claims in specific the increase and decrease of some nutriment, and the addition of norms, these change also are the character the description is optimized step by step, match product true real number to occupy.
6, attestation change:
As above pursues knowable, pass the organic milk powder that the recipe registers as the first, star of shellfish of red star Europe wrapped mount to increase in the product " through the European Union organic product certification " attestation project, bright one herd column is pure add newly in label appearance draft " organic attestation project " , this shows, pass the increase and decrease that attestation marks, the attestation label that benefit includes mount at the product is more normative. In addition, the actor below banner of the Dragon King added rich of favour, Jing to increase " organic product certification indicates " , this meant them to also promote to a high office cavalcade of organic milk powder.
7, recipe composition and dosage express change:
Current, in already obtaining the 423 recipes milk powder that approves change only 3 milk powder involve gain of Rui Ya of the Hua Dan that Hua Dan of a Heilongjiang breeds limited company banner leaves job, Europe, ode recipe composition and dosage express change. The author at this point the phone sought advice from this breast look forward to, the staff member informs ascorbic acid content of the lactose in changing recipe composition and dosage to express, L- is formalities all ready, lawful close of compasses, also will be worth according to this later have production. Whether does this kind of change involve the change that nutrient composition expresses nevertheless, national provision medicines and chemical reagents supervises news of network of management board official to did not show, we also unknown.
On put together, actually we can see milk powder recipe say to wait for a series of information to change to company legal person again to product name from the graph, involves range is quite wide, but the change that did not involve acid of lacteal iron albumen, nucleotide to wait to become split phase to close with milk powder nutrition. The author also consulted the country announces " recipe of product of powder of infant recipe milk registers administrative measure " , the file points out: Register certificate period of efficacy inside, in raw material sort changeless, accord with burden to express order and nutrient composition to express changeless condition to fall, the use quantity be patient of of raw material of the food when actual production and additive agent for food is certain inside limits reasonable wave motion or adjust, do not need to apply for product recipe change to register. Around of product recipe change has watch of composition of apparent difference, nutrition to produce type of change and manufacturing technology (wet craft, dry method craft, dry wet and compound technology) produce change, do not belong to product recipe to change range, answer to apply for product recipe to register afresh.
Inside course of study the personage looks, purposes of these change of information of recipe milk powder are to want to breed to domestic infant recipe powdery industry has a standard undoubtedly, accuse accuracy of good product information. Especially at present milk powder recipe registers be born two years, the situation of battle royal of brand of milk powder industry got a few improvement, and recipe information change also is in information of ceaseless and perfect recipe, jumping-off place also is service industry, safeguard consumer rights and interests. From information of change of official examine and verify these categories can see, the government accuses strength to be done not have all the time to the canal of plasticity of regulation of milk powder industry lax, this is a good thing, we also hope prospective recipe change can have better progress!
