Achieve formerly: Dispatch of date of electronic smoke public
As international electron smoke superintendency strength is strengthened, cost of the research and development of electronic smoke, production, sale promotes somewhat, the industry begins to enter polarization period.
Capital started electronic smoke orgiastic, the promotion of product technology increased user experience. Below the circumstance that swarms into in the person that a large number of this year doing poineering work, wait for pain spot than battle of price war, subsidy, electronic tobacco industry is faced with other bigger pain spot.
Pain spot one:
Legal laws and regulations is serious lag grows rate at electronic smoke
Because lack clear policy support, corresponding occupation standard publishs Shou slow, make at present the development of lag of law law plan at whole industry speed, industry regulation plasticity is strengthened urgently.
Pain spot 2:
Negative conduct propaganda brings medium public opinion crisis
Negative to electronic smoke report basically centers domestic media in two respects is about " smoke of Buddhist monastic discipline " false conduct propaganda, 2 it is the doubt about electronic smoke security.
The misunderstanding that domestic negative public opinion makes consumer arises, easy the difficulty that causes electronic smoke to publicize promotion, the home market acceptance to strange thing speed reports one-sidedly slower plus domestic media relatively, more the promotion of the conduct propaganda that goes against a product, market.
Pain spot 3:
The industry enters a doorsill low, the enterprise is relatively dispersive
Electronic tobacco industry enters a doorsill inferior, at present business of electronic tobacco industry presents number the situation with much, little scope, each are big the company is distributed more in Shenzhen sanded well, blessing always, on the west countryside, fair bright, Long Hua and other places, but make an appointment with 70 ％ to be the enterprise under 50 people among them, scope is very little. The market has not formed the brand that has control power to industrial catenary, the market is spent centrally low.
Pain spot 4:
Put what be being heated to be not combustion tobacco to replace a risk
A very short time that feels than using tobacco tar imitate to smoke changes electronic smoke, heat with what IQOS is a delegate blame combustion product, use the tobacco that contains true tobacco to play, mouthfeel is close to true smoke more.
Although each district is at present medium,tobacco company research and development produces heat products of blame combustion tobacco bans carry out to be exported only in home abroad, but prospective policy whether will medium smoke heats products of blame combustion tobacco puts China on the market, this is powerful to existing for electronic smoke contend for unexpectedly replace menace.
