Daimule is quite red also recently, it is auspicious Li Shufu becomes his first the largest single stockholder caused a heat to discuss, discharge because of be suspected of tail gas again recently cogged, by investigation of German government inquiry, the requirement is in two the solution gives out inside week. Be in China, before Daimule still must be his 7 years, mix Biyadi is joint-stock build vacate situation car to continue to worry about -- Daimule and Biyadi are right vacate situation is urgent add endowment 800 million yuan, overshoot in order to aid its difficulty.
Capital is cast cast again, biyadi and Daimule are anxious
The announcement that Biyadi issued on May 29 shows: The company controls share company Biyadi auto industry is added to vacating power new energy resources endowment 400 million yuan, vacate power new energy resources another partner wears Mu to strap big China area to invest limited company to be added at the same time endowment 400 million yuan. Note jointly endowment 800 million yuan hind, biyadi and Daimule are in vacate place of power new energy resources to occupy it is 50:5 than still maintaining0. The respect expresses Biyadi, add endowment after vacate power new energy resources to be able to reduce asset further indebted rate, enhance ability of operation capital have enough to meet need, help network of car sale, service effectively but durative extend, strengthen with run quickly the collaboration of group of core strategy agency, ameliorative new car is vacated situation the market performance of 500.
In fact, before a year, namely in May 2017, biyadi and Daimule had been been vacate force is joint note endowment 1 billion yuan, the purpose is to alleviate the nation is new at that time fall off of allowance of car of the sources of energy and brought capital pressure, the help jumps fund of operation of have enough to meet need of power new energy resources, farther promotion vacates situation car brand famous degree, strive to realize gain at an early date. "Realize gain at an early date " these 6 words can say is very plunge into a heart, since wanting to know to vacate situation car to hold water from 2011, biyadi and Daimule note accumulative total of capital specified number to already amounted to 4.16 billion yuan, but vacated these 7 years past situation still be in deficit condition.
Nevertheless from recently case of two years looks, vacate situation is progressively the dawn that saw make up the deficits and get surpluses. Vacated situation battalion to receive 430 million yuan 2016, deficit 1.3 billion yuan; Last year is battalion receives 980 million yuan, deficit 480 million yuan; Amount of caustic of before this year 4 wane is 112 million yuan. Its are honest 2014 (first product comes out) to 2016 3 years vacate the deficit with annual potential to be shown almost reverse a position, in two gold advocate below indefatigable support of father, improve somewhat eventually nowadays.
Year sales volume is malcontent 1000 5, consumer of ability of boat of add of new car promotion whether show respect for?
We had mentioned above paragraphs, vacate new car of situation head money (also be current exclusive a model) appeared on the market 2014, its annual sales volume was 2888 2015, 2016 is 2287, do not rise to fall instead, far under in those days 6000 sales volume target. Last year namely 2017, vacate sales volume of situation car accumulative total to be 4713, grew 106% than 2016, obtained quite great progress, nevertheless such achievement cannot make apparently Biyadi or it is to wear Mu to strap satisfaction.
Can saying this year is to vacate a situation is crucial year, new car is vacated situation 500 update first degrees after 2014 models not only, exterior trim all changes somewhat inside, upgraded after LED illuminant before the face is more fashionable move feeling, and more important is, new car undertook upgrading to batteries group, density of capabilities of troop of battery of lithium of phosphoric acid iron comes from the 95.6Wh/kg promotion of cash model 105.72Wh/kg, 100 kilometers power consumption also will be reduced from the 17.4kWh/100km of cash to 15.9kWh/100km, promotion of course of development of boat of add of integrated operating mode reachs car 451km, the fast cruise course of development such as 60km/h is 635km, photograph comparing had very great progress at old money. In the meantime, the price of new car also is adjusted 10 thousand yuan from the 36.98-43.28 of old money for the 29.88-32.88 nowadays 10 thousand yuan, have competition ability more.
Write finally
But the word says, allowance hind still wants 300 thousand yuan price, the metropolis in believing a lot of consumer hearts has other purpose model, after all this price is optional no matter be traditional fuel car or car of new energy resources,have many, from the point of consumer perspective, can prop up its " luxurious " of the price, be afraid is to mix run quickly the model is the same as the strategy of a sale. In tesla ready to do sth is in China the time that builds a plant, vacate situation car to need to consider these 800 million yuan how to should be spent well really, ability promotes a product the most efficiently sales volume, strive for at an early date make up the deficits and get surpluses. (civil / Qian Yijia)
