Close a week comes, hangzhou one female child the heart that the guest that be hired by two takes case of be lost couplet to caring all netizen, since rose on July 10, maintaining all the time on public opinion field occupy high than. It is complete society originally kind incident, baidu however body defect among them, cause denounce of the whole people even.
Media reports " Zhang Zixin's father " dispatch
In much day after searching for, on July 13, girl remains is in like hill county Shi Puhai region is discovered, this one news is the earliest it is by @ city wall bulletin is in 15:2Give out 8 minutes, should antedate even official bulletin. And Baidu " Zhang Zixin's father " Zhang date, be in 20 minutes short hind, released " lamentation " content.
15:46, after dispatch of @ city wall bulletin, rapid follow-up reported @ pear video to be missing the message that girl remains is discovered, and be in 53 minutes, @ pear video apace transmit this are small rich, report " outgoing message of Zhang Zixin of @ of date of Baidu attestation Zhang's father " be related. People's Daily of center intermediary @ also is in 16 when the topic that brought # of outgoing message of # Zhang Zixin's father is released relevant small gain.
Of inchoate media reprint check scheme, yield Baidu news this one " Zhang Zixin's father " Zhang date gained more exposure.
Refute a rumor mount hot search quickly
17 when make, @ new capital signed up for a reporter to contact Zhang Zixin's father, the other side expresses to be being done in local police station note, denied dispatch be related.
16:18, # of outgoing message of topic # Zhang Zixin's father mounts hot search, 17:16 when, topic heat reachs peak value 3.68 million, 17:28, because refute a rumor topic " outgoing message of Zhang Zixin's father is a holiday " mount hot search, the topic heat before this drops quickly, and at 18:5Drop 8 minutes search giving heat. And refute a rumor although the topic is highest heat is insufficient and former, but persistent time is as long as 18 hours.
Baidu figures second response
18 when, it is @ Baidu news first responded to this second incident, say " Zhang Zixin's father " Baidu Zhang date is by oneself accredit is affirmed, zhang date is not belonged to for the holiday solid, 21 when, @ Baidu and @ Baidu news deliver gain early or late, show Zhang sign every message before this is to pass party to affirm release, but newest a trends is to be in however " with Zhang Zixin father is contacted, but did not get confirming a return " the circumstance allots cloth, when the value editorial behavior disobeyed Baidu news badly to administer a regulation.
14 days of before dawn, chen Lei of Baidu news controller also responds to this second incident in friend circle " it is group issue, core is administrative issue " .
Go from heat situation look, after Baidu first time is responded to, 19 current affairs heat reachs first peak, subsequently evening Baidu is responded to again, heat peak value is in 22 when appear, the next day is early also have relatively multimedia enlists a report.
Baidu is in this second incident, in female Tong Wei body has not affirmed, when the government has not phonate, affirm without party release first " lamentation " content, and still be the snout with him party, no wonder meeting by netizen angrily rebuke " steamed bread of blood having a person " .
But what we can see is, "Zhang Zixin's father " date of this one Zhang also is not first time to phonate, still have 80 thousand Yu Ren's vermicelli made from bean starch, before this why does have not of Zhang Zixin's father censure Baidu " make a holiday " ? Respond to place to say like Baidu government probably firstly, associate with releases content him by affirms; As a result of,be probably secondly inchoate was not reported by media big range, exposure range is not wide; Thirdly we also can see a clue from netizen comment -- 20 minutes short after doubt is like body of female Tong Wei to be discovered release this kind of content, critically female Tong Fu kisses many netizens " the daughter was done not have still do not forget to start appearance! " this kind censures, to one just is informed a daughter to die really, last hope also is close to undone father for, it is of course cannot susceptive.
So, the public relations effect of Baidu how? In @ new capital signs up for " broken ballad " hind only 2 hours, @ Baidu news issued first statement, judge content to look from heat, heat turns rich advocate focusing dot is in " Zhang date truly, content is false " go up, the 2nd when also have doubt statement " understanding a situation in him connection " , think this is to be in more " make a face " , if content is released by oneself really, why to still need to contact oneself?
And statement hind is released in date of Zhang of @ Baidu government, indignant mood of the netizen is not decreased as before, eat " person blood steamed bread " , for " discharge " not " bottom line " , company " viewpoint of value " have a problem, plus have Baidu once black history is in, peaceful mother-in-law of big V@ river also cannot help heaving a sigh: "Conduct well " .
Meanwhile, plum Yan Hong is spilled water be related also is alluded again and again, many netizens spit groove " plum Yan Hong is spilled with respect to this at the outset boiled water " . Actually from know library of case of small crisis incident to look, on July 3 " the Li Yan on congress of Baidu AI developer grand water be ruded and unreasonable " cent calculates the public relations of be related to go up outstanding, public relations intervening time, heat is discussed period long, response hind is negative when lasting occupy all be worth than wanting excel incident.
After Baidu is responded to, neuter public opinion is occupied than rising 428% , negative public opinion was to drop more 40% .
In the light of " plum Yan Hong is spilled water " be related, plum Yan Hong serves as a victim, the public relations of Baidu still has the power of one battle, from us before this " water of grand Yan Huo, baidu happy event carries network exposure, netizen to support " in light of one article analysis, public opinion also is the person that condemnation sprinkles water more.
So in this " Zhang Zixin's father is pointed to cheat " in incident, baidu one fault is again wrong, public relations also winds a day feebly it seems that.
