On June 1, director Li Fei publishs a statement on individual small gain, express to had been not shown 8 days " destiny fast give " shelf will leave formally that day. In its statement, pointed to spearhead announce to send Tian Xiangying line of business of Fang Di beauty directly.
In statement, li Fei pointed out enlighten the multinomial problem of beautiful Tian Xiang, for instance at the outset acceptance " premonitory stick " avenger is allied 3 " in front " , "Tens of urban way develops " and " strive for the platoon of 10% piece " did not achieve, and the announce hair charge of 4 million is without almost as, connecting first show and arrangement media to interview is the help that adds up to luck in company of another conduct propaganda next finishing.
Li Fei's statement
Li Fei is directed still allude in statement, seek to let film " opportunity of survival of a gleam of " , the time of a week is less than before show, manufacture square drama horn mirrors a picture to be taken out ten, li Fei and Zhao Bingrui takes out a main actor, producer again each 200 thousand, fill to send fare into announce in the center. When be nevertheless late already, " destiny fast give " show a day to obtain the platoon of 3.1% only piece scale, drop to 1.6% the following day, head after going on the weekend, row piece also do not have prep above again 1% .
The problem between director and announce hair erupts often in the near future. Be in early on May 2, " the hero is ecru 2018 " director Ding Cheng is same make a statement on small gain, ask this announce sends square green light to inform 2700 much announce to send charge and the expenditure detail that 10 million ticket fills.
Although green light is very fast in the statement later,express, oneself " non-privileged with obligation to hold the post of how his tripartite exposure includes announce the invention is fine inside any information and data " , but basis on May 23 " the hero is ecru 2018 " manufacture the statement of square Beijing culture, can see, on May 21, green light offerred this announce to send settle accounts to express to Beijing culture.
On May 23 the statement of Beijing culture
Nevertheless, this one settle accounts is expressed and manufacture without what let this square satisfaction. Beijing culture copies to this one statement manufacture to 11 combination square, list to the light in statement 10 problems and requirement. Basically involve a few aspects among them, it is the charge detail of the conduct propaganda below announce of of all kinds activity, program, line and channel firstly, it is to invite the media traffic allowanc, detail cost that gives gift secondly, (those who cast dedicated Yu Wen of Tou.vc of a dark horse to start a field is numerous prepare platform) the detail of the charge that make of the stock that is prep above market price thirdly, charge of the quantity giving a bill that finally is bill filling cost, allowance, trade order and the data of the city that distribute a film.
In statement finally, line of green sights and sounds of spring of Beijing culture demand gives out inside 5 weekday feedback, and " show relevant case and offer corresponding agreement, pay the data such as the proof, in order to be opposite this piece integral cost and accrual undertake accurate business accounting " . Green light did not have pair of this statement to undertake publicity a response on May 30, think its ask " the back agrees from the contract, yi Ke can enroach on I manage the partner's business is private " , will not provide the data of detail charge.
The green light response on May 30
Announce hair is conduct propaganda and emission be called by a joint name, conduct propaganda is in charge of letting an audience know film, issue be in charge of letting film obtain a platoon in the cinema piece. For the angle from conduct propaganda, no matter be to conduct an activity, invite medium or make stock, it is to let film can obtain more extensive acknowledge to spend.
In instantly, many tripartite films publicize a company, can choose to use " fixed service fee, channel cost is transparent " means follows piece just undertake cooperative. Besides the belongs to propagandist company service fee that pleases in business, no matter be the mobile charge or specific gift cost, stock cost that make, propagandist company will give piece just offer proposal and different cooperation square detail Zhang is odd, specific undertake cooperative with which, by piece just undertake choosing and just sign a contract directly with collaboration.
Draw near first show just appears " destiny fast give " numerous star recommends edition placard
Propagandist effect, before film is shown, can experience through different channel come out. For instance each cable number of channels of big media is measured, the transmission of the prevue on gregarious network, placard and the discussion to this, and the cinema is exhibited board advertisement and advertisement of platform of public transportation, subway.
" destiny fast give " in, before can see propagandist effect apparently and achieving this anticipate, much home is obtained invite the medium that shares first show and special interview director, it is before shortly general first show two days of or so ability are added up to luck is informed temporarily, and be aimed at director, main actor interview an article, also be show in film exposure just is centered relatively after was being mixed that day.
The straight impressions that brings than conduct propaganda suffers, if this is transparent,do not have. Hair industry is covered in other media when wife person, had cited clearly not to support will issue the statement with transparent charge, "Jump over those who have actual strength to issue a company to be able to take lower cost more in the operation, this itself issues the value of the company to be in namely. Large because,release a company brand effect, the price is more average than the market the price slightly expensive also all the same somebody is accepted. The price is more average than the market the price slightly expensive also all the same somebody is accepted..
Before showing, " the hero is ecru 2018 " began countrywide each district 16 ways develop
" destiny fast give " the emission of the choice Fang Di beautiful Tian Xiang, its president is before in the shadow is in charge of Han Xiaoze high. The shadow also is in " destiny fast give " issue Fang Zhi one, this appear in the courtyard line that Qingdao held in April new piece recommend of the meeting in shadow board piece in.
In the past, a few large issue just mastering a film final whether the key that scores a success in the market. Nevertheless, this one condition confronted a lot of challenge in development of high speed of outback film market.
2014, " heart beautiful road is put " begin to use protect a bottom to issue, make many young movie companies capable the content with direct the most high grade bring into contact with. Grow in intensity as what the ticket filled 2015, small film of the ticket that tax a bank note, cat eye platform of such online ticket Wu, depend on the fare under cinema spot sale, the view image that also changing an audience stage by stage is used to occupational market. Nowadays, platform of online ticket Wu contracted to exceed the sale of the movie ticket of 80% almost, this one scale obtained Spring Festival file for a time 2018 90% .
This also is meant, platform of online ticket Wu can pass a variety of methods to produce an effect to publishing the market, for instance 51 archives suffer controversy this year " later us " tall open to booking and fast return a ticket. Be in theoretic, a film can fill through the ticket of high specified number, will open to booking achievement to do big, repass is opened to booking ask courtyard line rises conversely discharge an amount, acquire more gold showing number before film is shown.
" the hero is ecru 2018 " 10 million ticket fills, it where specific flower was at present is not clear that where specific flower was at present, although photograph of this one forehead compares Spring Festival archives a few big go up at every turn the ticket of 100 million fills for charge really not tall, but in view of this win 6000 much booking office only, investment yields than extremely low.
Helpless is, because the announce hair of the film has extremely tall uncertainty zephyr a place difficult of access, do not have any experience or data, the ticket that can prove certain amount fills can the box-office market with how old prize. In the meantime, these data are having inseparable concern with the taste of the character of the film, audience, without method general responsibility one knife cuts the ground to undertake differentiating.
The experience of Ding Cheng and Li Fei, it is the iceberg in industry of whole announce hair only one horn, the director of certain film before this also can have such doubt, just hinder to come out to make public doubt without the station at a variety of reasons, many unfavorable cooperate, (those who cast dedicated Yu Wen of Tou.vc of a dark horse to start a field is numerous prepare platform) also be masked to be under the high booking office of film. Because the development of the market is too swift and violent, and law plan is in relevant law to just get perfecting in last few years, the film announce of our country releases course of study or be in opposite simple phase, the state with opaque charge and the state that do not spend money to reach the designated position, get ameliorative hard inside short time. For the angle from the director, find seasoned supervise the manufacture of, producer to whole project each link undertake accuse, the choice is worth to trust and can have tacit group, it is one of kind that avoid issue practically at present.
(the article originates: Interfacial news is extracted and compile)
