Present market begins popularity a such words: "Middleaged person is fried, the youth fries a shoe. The youth fries a shoe..
Fry the wet shoe that shoe player collects
Gym shoes " all corners of the country " go up, young gentleman (alias) have a special status -- the player that fry a shoe.
2017, he employed 20 people to queue up to buy AJ (Air Jordan) a new shoe, set foot on from this " fry a shoe " road. Two years, earned nearly 300 thousand.
Whether do its calculate when inquiry of reporter of new capital newspaper " medicinal powder door " in earn much, young gentleman laughs and not language. Nevertheless, he discloses, ever had seen the running water of some banker, the month is entered hundred thousands of.
Of AJ having one's moment is gym shoes market is become only " field of fame and gain " an epitome, backside of day price gym shoes, brand business shoves a hand for the behind the curtain together. Come for years, be able to bear or endure the brand such as gram, Adidasi carries the set limit to, kind such as ballot, stimulating the prosperity of gym shoes market, also let market of whole gym shoes be immersed in insanity.
Enter rank road
It is difficult to grab a shoe " transition " player, earn two years nearly 300 thousand
Present market begins popularity a such words: "Middleaged person is fried, the youth fries a shoe. The youth fries a shoe..
Of young gentleman grab the experience at the beginning of the shoe, before wanting restrospect to 10 years. At that time, he still is in student times. Much at 7 o'clock in the morning, begin to be in Beijing some shopping square queues up. And right now, the spot has had many person platoons to be outside inn door.
"About the same before dawn queued up at 45 o'clock with respect to somebody. " before small Jun Jinjie's player " suffering " at grabbing a shoe, "It is too difficult really to grab a shoe, rate of be the lucky number is so low that rate of be the lucky number have pity on, can comparing shakes date. If not be organically,grab, grab very hard basically. But buy a shoe to do not have a place to buy at that time, everybody can emerge in past inn only. Those shoes had been sealed by model again, also feel embarrassed try number, the user experiences special difference. The user experiences special difference..
After this, young gentleman begins to buy a shoe from shoe dealer hand, because rate of exorbitant excessive price and true and false are difficult,assure however again be rebuffed.
One class market grabs a shoe successful rate is low, not reconciled to spends big price to buy a shoe in 2 class market, below good luck coincidence, young gentleman became " medicinal powder door " .
"Grab a shoe this kind of activity is to arrive to be gotten first first, the coco that grabs Adidasi before a few years for instance (Yeezy) make an appointment with respect to need, make an appointment official information is received after the success, just calculate get the qualification that goes buying shoe in hypostatic inn truly. I carried a few pairs at that time, besides staying oneself, other a few pairs of shoes that cost price is 1899 yuan are encircled in small letter friend with tower above 700 yuan price sold. " the young gentleman of savor benefit, hind classics " tall person gives directions " find way to do sth gradually, begin to employ a person to queue up to buy a shoe.
2017, young gentleman employed 20 people to queue up to buy AJ a new shoe, set foot on from now on " fry a shoe " road. The part-time job is done " medicinal powder door " two years, earned nearly 300 thousand.
Inside the circle that fry a shoe, general component is the player that fry a shoe two kinds. One kind is to pass official channel to grab a shoe, earn what benefit differs to come loose in market sale door; Another kind is to pass a large number of sweeping goods, carry the banker that plays the means such as the price to control market price standard.
Young gentleman is avowed be " medicinal powder door " . He expresses to the reporter, itself of gym shoes circle is by the ecosystem that buy and sells composition, almost everybody is being acted buy the home and the double part that sell the home, "To now I also am not a banker, calculate at most medicinal powder door. To coming loose door for, beginning to sell a shoe is ' raise battle with battle ' , because like gym shoes, but gym shoes is too costly can not afford, one-time buy a few pairs of resell more, form a kind not self-conscious ' share economic form ' . Form a kind not self-conscious ' share economic form ' ..
Young gentleman professes experience gym shoes market from " Xiong Fu " trend " bovine city " whole process: At the beginning, gym shoes is smaller numerous, be in even a lot of Chinese do not get on mesa in the eye, everybody still likes business suit. Await in those days, although also this kind of the simplest gym shoes adores, for instance parents the shoe of the Bai Qiu that return power of that generation, "But the market is special ' ursine ' . " his citing says, when those, price of a pair of put on sale is 1480 yuan Lebulang autograph shoe, make the case that loses sale very general.
Dividing line happened 2004. This year, red of basketball star tall is taking his boots of red black battle comes to China, popularize Air Jordan of oneself gym shoes brand. After this, star acting character, fashionable brand is cosignatory wait for an element arisen, gym shoes begins to enter the Chinese's field of vision. 15 years, attack according to the tiger the sales volume data that know all about the goods discloses, at present Air Jordan 1 has had 815 kinds of match colors, lunar sales volume exceeds 60 thousand pairs, only this year in April, the sales volume of a shoe has exceeded toe of Hei Gong of Air Jordan 1 Low 20 thousand pairs. And go up in electric business platform, price of coat of paint of Hei Luchen of Air Jordan 1 has been as high as 29849 yuan.
Refer fries a shoe " knack of doing business " , young gentleman signs up for a reporter to express to new capital, wet card business is business of vermicelli made from bean starch. Coco shoe sends price at that time 1899 yuan, but pass star effect and economy of vermicelli made from bean starch, already was fried 20000 yuan even. Market price compares tower above of price of put on sale 30% blame often see, some is several times of cost price even. Among them, the coco of 350V2 blaze horse that Adidasi sent price to be less than 2000 yuan 2017, appear on the market rapid violent wind reachs the price inside a week 10 thousand yuan of above. Be able to bear or endure the price of put on sale of shoe of match colors of rainbow of FF WHITE X Nike Blazer Mid of the gram also does not cross 899 yuan, ever was as high as 8000 yuan however in the price that cleans out treasure to go up.
Fry the wet shoe that shoe player collects
Play turn " shoe city "
The second below the line on the line is killed explode paragraph, "Fry a shoe to resemble frying "
Wild consumptive demand, ecbolic a 2 class market. To frying shoe player for, this makes one pupil suggestion already, and concern gym shoes only not just.
The reporter is interviewed beside discovery of many wet shoe lover, basic meeting installation is little on every hand machine criterion 3 two, many tens of the APP that buys gym shoes. The player that fry a shoe is the shoe is grabbed with the crewel below the line on the line.
Robot scare buying is on the line, need to input corresponding function only, can grab a shoe in corresponding time place. "No matter be IOS or An Zhuo, want first escape from prison, software function is fast grab, also have odds problem of course. But at the same time 100 date are grabbed together. " young gentleman tells a reporter. Under photograph comparing, it is to use tactics of sea of faces below the line, "Last year in November, banker employed 50 people, discharged bought 21 pairs of shoes all day long almost. According to the price of put on sale at that time 1299 yuan, market price is calculated 5600 yuan, a pair of shoes earned 4000 multivariate. A pair of shoes earned 4000 multivariate..
Young gentleman discloses, still have a kind of need " background is strong " the channel that take money, it is understanding inn grows or administrator takes money directly.
"Gym shoes circle also has one class market and 2 class market. Vermicelli made from bean starch people have the strong buying and selling, demand that collects gym shoes, the 2 class market of resell gym shoes with respect to emerge as the times require. At the same time the investment value of gym shoes grows day and day, had derived what have conduct financial transactions to invest a function with the stock market gradually ' shoe city ' . " young gentleman expresses.
This got the self-identity of hill of hill of Liu of another player that fry a shoe. Liu hill hill begins a contact to fry a shoe two years ago, did a part-time job to had been earned up to now nearly 200 thousand. In his eye, fry shoe and fry do not have different, all sell to buy low at high price. Price of put on sale is 1200 yuan shoe, if compare popular, can add valence to buy, cast again when the price is likely piece.
But meanwhile, like the stock market, shoe city also has a risk. Liu hill hill expresses, the valuation system that fries shoe player to basically pass his measures a shoe the value is undeserved fry. Generally speaking, it is to see which star cross, it is cosignatory, good to whether be look reach whether light tie-in clothing, "Judgement is bad can compensate. After all, every pairs of shoe add valence to more or less to have specific standard in the industry. Every pairs of shoe add valence to more or less to have specific standard in the industry..
Come for years, young gentleman devotes oneself to mining " bewitching shoe " . "Fry a shoe to resemble frying same, should learn to dig gold to search ' bewitching ' , this eye that unusual trial fries shoe person. This asks the person that fry a shoe can judge market level, also want to have channel replenish onr's stock. Roasted seeds and nuts takes the time of accurate shipment even, want store up for some time commonly, quantity waiting for goods is used up so that just move almost. Quantity waiting for goods is used up so that just move almost..
Young gentleman also has when seeing an eye. "Before, shadow of AJ1 black ash explodes thunder. The market is forecasted at that time it is 4000 yuan, open to booking it is 3000 yuan. I employed more than 10 people to grab a shoe at that time. Contemporaneous Off White The Ten is special as a result fire, the price that causes Shadow did not rise all the time, the price is now 2000 multivariate. I can depreciate only sell. I can depreciate only sell..
The behind the curtain shoves a hand
Adidasimingxingjia is held, be able to bear or endure gram set limit to makes stunt
Backside of day price gym shoes, the brand business of nose business chance ties act pusher hand.
A personage inside course of study signs up for a reporter to express to new capital, the price pushs the gym shoes that is less than a pair of price 2000 yuan to go to nearly 10 thousand yuan high, star belt goods is a key, and supply demand relations, starve sale is essential namely. What can let the reason that gym shoes fire rises depend on gym shoes brand can be being made truly is rare be short of feeling.
"Want to buy lipstick of edition of a set limit to, can buy on sb's behalf, can go up clean out treasure, but gym shoes brand is in only specific channel put on sale is specific design. The deficient of product channel, the ballot with the endless need after new shoe is released queues up, bring about gym shoes player to want to buy the gym shoes that admire in the heart in one class market with cost price almost impossible. " the personage inside this course of study expresses.
"Every time new shoe put on sale, the brand just can emphasize shipment measuring painstakingly, once the market has a message to show money amount is little, the price that early days opens to booking can tower above cost price is very severalfold. Belong to under the shipment volume of 6 digit generally speaking rarer was short of. Brand business gym shoes explodes the price of put on sale of the paragraph is maintained all the time in 1000 multivariate the left and right sides, put in apparent excessive price space. And ' fry a shoe ' the picture that can produce a city of a kind of shoe to flourish, this has profit to tasting card value to model. " young gentleman expresses, it is with Yeezy Boost 350 Moonrock exemple, head set limit to of the whole world when hair 9000 pairs, chinese government channel shared only quota of people 81 pairs.
According to data of StockX of platform of business of cable of American gym shoes, 2018 gym shoes in sales volume of 2 class market, be able to bear or endure the AJ brand below Ke Qi holds the share of 44% , be able to bear or endure gram brand (outside dividing AJ) occupy 26% , the brand occupies Adidasi 24% , other trademark is occupied only 6% . The AJ ONE of before sales volume 3, Adidas Yeezy, AJ THREE parted 2018 excessive price 99% , 30% , 31% .
Data shows, be able to bear or endure gram, especially AJ series, absolutely and regnant place is had in 2 class market. Nevertheless, adidasi also is looking for an opportunity to turn over at any time. 2013, push in gregarious media go up especially the Wei Si of · of Ye of bank of singer of a genre of popular entertainment consisting mainly of talking and singing that has nearly 25 million vermicelli made from bean starch is special, the price go to somewhere for shelter with 10 million dollar Adidasi. Money newspaper conference is medium 2016, adidasi expresses, on March 17, 2016 that day, adidasi sells in the whole world gave 400 thousand pairs of Adidas NMD gym shoes, and Air Jordan 11 is in whole 2015 the sales volume December is only also 1 million pairs.
Actually, the path of the sale of coco shoe deep know well of bank Ye. To Adidasi, kanye West since spokesman, it is stylist. And its product is edition of set limit to generally, hype hind often can sell quickly piece. Once fixed a price exhaust of a hour of carry out after the Boost 350 of 200 dollars is being released. Lyst of fashionable search platform transmits chief inspector Katy Lubin to evaluate: "Kanye West is Great Master of gregarious media hype, he uses his individual character, the exclusive mode that increases hungry sale made brand of an evil allusion (small numerous but vermicelli made from bean starch is enthusiastic) . The exclusive mode that increases hungry sale made brand of an evil allusion (small numerous but vermicelli made from bean starch is enthusiastic) ..
Nevertheless, of wet shoe market " overlord " , be able to bear or endure the AJ below Ke Qi also is making topic sex ceaselessly. Before before long the AJ1 of put on sale " prohibit resell " , be shown to be to be able to bear or endure overcome case of another successful sale. "Spend the topic of the product through moneys of these set limit to fry heat, back-to-back move begins to changing match colors to increase goods to estimate put on sale, achieve the result of gain with this, this is to be able to bear or endure one of methods with the most idiomatic gram. " young gentleman says.
Besides set limit to, area demarcate also is to be able to bear or endure the shift of a sale with commonly used gram. Because amount of money of put on sale is not very large, and be in designation area only put on sale, area definitive put on sale appears more god-given.
In addition, the reporter notices, star belt goods also is the sale key of gym shoes company. Alibaba will issue the basis last year in October " star consumption consequence reports " , arrived last year in July only in September, have exceed 400 million person-time to be in clean out the search on treasure " star is the same as a paragraph " , exceed search of 4.5 million person-time on average everyday. Among them, of coco shoe hot, besides set limit to, bank Ye and the effect that · of its wife gold blocks Dai Shan to serve as star cannot small gaze. Golden · Ka Daishan often is wearing new product to go into the street, bank Ye returns recruit cacique of opinion of a few gregarious media and well-known public figure, like Ka Daishan its taste dress newly to be caught to pat by media, release these content gregarious media next.
Li Dawei of Zhang Zeyan of reporter of new capital newspaper edits Wang Jinyu to proofread Liu Yue
