SamSung mobile phone is in the overlord that the past is the be worthy of in global market in 7 years, the position is very solid, and decline from summit summit however in Chinese market SamSung to trough. Show according to latest news, the market share of SamSung mobile phone is already skimpy 1% , and the mill of the last mobile phone that SamSung is planning to remove its to be in China, at present benefit city plant has begun to cut down the member of persons employed, plan to be shut formally September, this is meant, tycoon of global first mobile phone is in China big be defeated.
SamSung ever took the most welcome than becoming domestic customer mobile phone brand with 20% right-and-left markets 2012, the user runs entirely almost nowadays smooth, besides market element influence, main reason is in with SamSung oneself. SamSung is one of person gain profit of policy of domestic agreement chance, through cooperating with Chinese telecommunication SamSung mobile phone sells each district of past whole nation easily. And after agreement chance allowance decreases, samSung also is immersed in same difficult position with the manufacturer such as clique of resurgence, cruel.
But when SamSung wants to undertake competitive with other firm in the market afresh, discover the market went already however deputy about. Below the concussion of the brand of Internet mobile phone that heads with millet, consumer begins to compare tall sex price the product to treat as buy engine first selection, and the brand with such excessive serious value does not get SamSung mobile phone the user on the line is waited for see.
Online below, OV adopts outstanding sale measure already female user and oneself bound firmly general to be in one case surely, many commercial shopping malls turned into accordingly glaucous ocean, samSung does not know how to start at all.
The most important is, samSung is in not just in low end market suffer a setback, china bed a new force suddenly rises makes the An Zhuo of SamSung identity of one elder brother is browbeaten. And recently two years, china the amount of new technology application that is a mobile phone is already far exceed SamSung. This year first half of the year, china take the lead in carrying technology of fivefold and optical scorch for P30 Pro, promotion of high-end market share comes 16% , narrowed further with the market share difference between SamSung. MateX of mobile phone of screen of fold of money of banner right-hand seat is whole side more banner SamSung Galaxy Fold, nowadays China to had suited to install Zhuo Yi more than SamSung this build holds elder brother.
Additional, samSung cannot turn over in home market still have a main reason, that is SamSung the heart that the processing means in Note7 explosion incident hurt many consumer. Below the case that there has been mobile phone occurrence problem in home, samSung still is to insist to think the country goes edition Note7 does not have a problem, and announce recall divides all Note7 mobile phone outside Chinese area, such practice harmed the heart of SamSung vermicelli made from bean starch, a lot of users also are leave from this SamSung mobile phone.
In light of whole, the failure of SamSung mobile phone in Chinese market is product and the double failure with politic market, are to this you how look?
Civil / JING
