Pointed goods + low = gain, how Costco accomplishs?

Be in on the conference that close the door, thunder army highly praise the retail chain company of an United States -- good city is much (Costco) .

1983, woerma of many years old 20 has been the world the biggest retail business, inn of the first Costco door when those just just practice. 2014, good city becomes the 3rd big shopkeeper of complete beauty more, 2015, good city much Costco is shopkeeper of global rank second, became Woerma's driving adversary. To July 1, 2016, good city owns 705 store in all more, distributing in and other places of the United States, Canada, England, Japan, Taiwan.

The 500 strong good city of world that announce late on July 20, 2017 rank the whole world with the turnover of 1187.19 more the 36th. With other chain retail business posture is compared, good city is having special successful pattern more.

The wool interest rate of all Costco commodity does not exceed 14% , once pass this number high, report CEO with respect to need, approve via the board of directors again. So the average wool interest rate of Costco has 7% only, and the wool interest rate of average supermarket can be in 15%-25% .

Distinctive management mode accomplishs present Costco

One, the product is politic

? The product of high quality is to assure basically

? The product of high capacity assures is the main measure that reduces cost

? Of high quality having a brand oneself is main distinguishing feature

2, operation is politic

(one) the price is politic

? Pass on consumer with low

? Fixed discount price is embedded and humanitarian consideration

? Mantissa price law accords with consumer psychology

(2) sales promotion is politic

? Free foretaste

? Low commodity drainage

? Townsman of income of the high end in customer fixed position

(3) unique member system

(4) employee is politic

? Turn over Wo Erma type to manage: Favorable treatment

? Excellent service: Value client, convenient client, service customer

Commodity is accomplished wonderful,

The price is accomplished extremely low,

The service is accomplished super- anticipate!

Can such shopkeeper explode? Can electric business overturn?

Buffett ever said for fun: "Once two terrorist hijacked the plane that I and awn case take, claim to be in execute we can be satisfied before us the last desire, it is good that result awn division says to be able to let my retell city's much merit, and I said to kill me first! And I said to kill me first!!

Good city became awn case to want to head sepulchral firm more. Good city passes depress of extremely low wool interest rate more retail prices, abnormal service lets consumer take petty gain, the member system of characteristic became good city's much more distinctive profit source.