Poineering nowhere is not in the whole people, undertake " light do poineering work " or the crowd that is engaged in avocation is expanding ceaselessly.
This article ｜ print reporter? Zhuang Wenjing
Open friend circle, you can discover, a lot of friends are being done buy on sb's behalf, open small store, and the understanding between the friend and mutual trust, leave out the kink of date from and judgement. Said again, also want to consume these products and service anyway, why to let a friend earn this money? With one action is much.
Under general trends, poineering nowhere is not in the whole people, undertake " light do poineering work " or the crowd that is engaged in avocation is expanding ceaselessly.
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"Light do poineering work " arisen
Put together of life of rich newspaper hall grinds (Shanghai) was in Beijing to be released jointly with near future of institute of advertisement of Chinese medium university " the person that live moves examine 2016 " year research achievement. Show according to data of industrial and commercial statistic: The whole nation is new 2015 register an enterprise to be 4.44 million about, more superabundant than growing double 2012, be equivalent to on average everyday more than 12 thousand new company is born. As network, smartphone gain ground, increase what include the platform of of all kinds service that shift pays ceaselessly, people has the sale of commodity and service easily through gregarious platform.
Consume desire and relation of border of benefit choose and employ persons exuberantly continuously in people " circle sale " expand wait for setting element action to fall, taking what relaxed libertinism mood undertakes to do poineering work, avocation activity -- " light do poineering work " was born. "Light do poineering work " of commodity of since of the person that live or service " buy the buying party " , also be commodity or service " offer square " .
Might as well the mobile phone that sees you, besides friend circle, how many do you still participate in group? Be afraid also must have 5-10 at least, resource of person arteries and veins cans be imagined, no wonder friend encircles the friend praise for " all-purpose friend is encircled " .
Accompany " light do poineering work " arisen, "The light person that do poineering work " this one crowd also is in expand ceaselessly, have one share among them " the light person that do poineering work " new requirement was aware of in this process, bear began to rise to help people satisfy these new requirement in knowing not to become aware " duty " . In other words, what they also begin to have all sorts of differring at the same time is new " honor " . A friend basked in a bowl of congee that boils with home town millet in circle of small letter friend, golden slippery glutinous, the friend nods assist in succession below, return somebody to want to buy. That friend is flat let parents from native place early or late express will go up hoisting jack millet, the associate that is in a village as a result group in be grabbed and empty; Still have the friend that have abroad concern or often is away on official business, total side friend takes a thing, that is flat do buy on sb's behalf. Right, friend circle may is in " aid push " you go " do poineering work " .
Each " the light person that do poineering work " individual strength is producing effect in each different domains, form a powerful energy socially gradually. In rich put together of newspaper hall life grinds (Shanghai) release jointly with institute of advertisement of Chinese medium university " the person that live moves examine 2016 " in year research report, name this energy for " hold can " .
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"Hold can " become a kind of impetus
"Hold " take meaning for " honor " , " present as leading role " and " join " . The light person that do poineering work is in just about get a society " honor " while, "Present as leading role " someone else, go " join " respective an activity process with the society. And " can " mean on one hand " energy " , on one hand also accumulate the meaning that the person that contained the life hopes to extend ego possibility.
To flourishing with each passing day " light do poineering work " , this research report says, the Chinese does a thing to pay attention to " support of the people of climate favourable geographical position " , the addition of network service facilities is regarded as " light do poineering work " " climate " , consume demand exuberantly to be regarded as continuously " light do poineering work " " favourable geographical position " , "Circle " the amplification of action is regarded as " light do poineering work " " support of the people " . These 3 element, become " light do poineering work " occurrence setting.
Be in light in doing poineering work, through " small business " , " of intellectual skill paid share " and " direct seeding " those who wait for means to spread out is new-style do poineering work / avocation activity, have " apply network and smartphone effectively to do poineering work easily " , " sufficient play interest or specialty take libertinism ground to begin avocation partly " this two big features. They are in the process that begins respective activity, be aware of the new requirement of people, imperceptible in the duty that begins play to solve new requirement.
"The light person that do poineering work " grow ceaselessly, assume gradually had responsibility of one part society. Original, they just offer goods or serve, consequence is very finite. And be aware of when them socially new requirement was had " social honor " later, the energy that will form to drive a society to advance -- " hold can " the square field surface that waits for action the life at economy, culture, recreation, the life that promotes us develops ahead ceaselessly.
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"Hold can " with the enterprise hand in hand " recombine "
Lose personally " hold can " person, original provider is tasted or the service is conceivable only the life that the thing that oneself mean perhaps improves him, can say to be based on completely " ego needs " , but discover however in this process, is this also other demand?
Hold able person person to accompanying his experience to reach pair of circumjacent person demand have an insight into, as time passes is built " ego line of sight " on the foundation " social line of sight " also begin figuration, this was formed " double line of sight " . Will conduce to promotion already ego life is comfortable, satisfy oneself and periphery to need again, the easy from promotion ego life and whole society is measurable.
At present a few enterprises had begun to be being used " the light person that do poineering work " force, make them progressively participate in the each market segment such as product development, content shedding and sale. Individual influence is finite, most force is considerable. We have reason to believe, the force of collect majority person and form " hold can " the market sale with enough existing concussion is reflected.
Before, the enterprise is used to relying on the aspirations that listens to consumer to develop market sale activity. Permeate ceaselessly in gregarious network today, everybody is become be good at initiative communicating having a product the transmission main body of pertinent information, and enterprise also can go up personally from everybody obtain than before the information with more substantial more.
What can foreknow is, "The light person that do poineering work " appear will accelerate this one process. The person that they live play " give advice " or " appraisal division " action, they will put forward all sorts of with a view to to the enterprise new merchandise is new perhaps the new point of view of commercial pattern. Still can participate in a product to make whole process directly at the same time, become producer.
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Circle arises " new spending sequence of ideas "
We are afraid must have formed a kind of new consumption convention insensibly, always want to consume a kind of product or service, be inferior to searching from friend circle first, why even does seek far and neglect what lies close at hand go be being bought somewhere else?
In " hold can " below action, serve as respectively " bargainor " and " buyer " the person that live was gone to one case by join. On this foundation, originally " each does things in his own way " sell the home people gathered together from far and near gradually same " social responsibility " below banner. In the meantime, as a result of a lot of " bargainor " mobile place is occupied even if " circle " , "Circle " still connective is other at the same time " bargainor " and " buyer " . Then, the numerous person that live made society of one Zhang Zhang consumption " net " , each pieces " net " the eddy that enough generation consumes countless times. For instance: Dietary health of the child and safety this one demand is very strong, this makes relevant of all kinds commodity or service produced change, like organic vegetable, without add those who feed material, specific producing area to feed the commodity such as material by new classify, a kind of new correlation arises at this point. This kind " new correlation " , namely rich signs up for a definition " consume a general name for arteries and veins " , as the ceaseless and new classify that consumes an object day-to-day grow in quantity.
And as the enterprise, if can capture this kind of new spending trend, had used " the light person that do poineering work " " hold can " , produce correlation with his enterprise, may produce the chemical reaction that expect is less than.
