Afterwards juice of some brand coco " drink as a child big " after incident, another childhood is remembered " child with a ha is breathed out " be pointed out to be suspected of conduct propaganda of low common advertisement by the netizen.
Recently, the netizen explodes makings child with a ha breathed out AD calcium grandma to change new pack, body imprints have " grandma of the calcium that drink AD changes from A D " ad saying, and the ill will that netizen of this ad saying thinks to have function of propagandist breast enhancement, cause attention instantly.
After the event, child with a ha breaths out suckle in the light of AD calcium " low common " propagandist response: Different meanings content already stopped to presswork
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On March 5 morning, in the light of AD calcium the grandma is oppugned be related of low common sale, child with a ha breaths out official small gain to already sent a message to say, AD calcium grandma leaves a message every content of bottle is chosen from the netizen true leave a message and obtain authorization, be not ad saying, print leave a message the original intention of bottle, it is to share the good recollection that as calcic as AD grandma concerns. Produce to causing the content of different meanings to had stopped to presswork at present, and to consumer excuse.
Catchphrase of AD calcium grandma is spat by the netizen groove " low common "
The happening of this incident, caused the criticism of broad netizen. The thing that the netizen thinks present businessman begins to use this kind of low convention will sell a product, simply too abhorrent; The netizen thinks AD calcium grandma is children drink, afore-mentioned catchphrase show low common slightly really; Also the netizen says is follow the lead of juice of some brand coco, eyeball of the person that it is rich plays paronomasia, simply too shameless.
Still the netizen weighs those who drink to the thing is good, actually need not the advertisement of this kind of low common, very bad to be being affected for the child...
@ sheds really low common greatly, take schoolgirl body fun not low common? Simply
Grass of @ small remaining part is very low common, as the schoolgirl, I do not like to see any having in these places " suggestion " if language
Does conscientiously sell @ stray ghost drink be no good? Do not change catchphrase to also be drunk all the same, with juice of some brand coco, do the thing of these low common, do what one moth, good drink was over
Why does @ passerby emphasize a girl arriving from A D? Write refer in particular to the schoolgirl in the class to begin to drink, is this not obscure still? Doesn't what meaning understand?
@ hill book is He Mou brand coco juice is same, it is rich person eyeball, make sale, do not have what to use actually.
Above netizen is commented on, think basically this advertisement and juice of some brand coco " drink as a child big " advertisement language is same, the suggestion has breast enhancement function, it is for the sale shift of rich person eyeball just. Even the netizen considered as a sale not to go down, and the slogan that uses this kind of low convention will promote a sale. But to children drink, be used greatly without what, can be children understood?
So does child with a ha breath out this series " ad slogan " whether be masses netizens what think " low common sale " method? Just still cite what child with a ha breaths out field place to say " network language " just?
Does child with a ha breath out a respect to say to be not intended " low common sale " ?
Before this to " grandma of the calcium that drink AD can change from A D " catchphrase is thought to breast enhancement publicizes suspicion by the netizen, child with a ha breaths out a respect to say, catchphrase belongs to network language, do not have special meaning.
To this " Chinese food safety net " the reporter contacted Hangzhou child to with a ha breath out ministry of brand of group limited company, brand ministry respect tells a reporter, hereon second " AD calcium suckles propagandist signal event " of our government small gain phonate even if we are right the explanation of this catchphrase, here disadvantageous also express other views.
So the information that from child haing haing government releases looks, child with a ha breaths out what just chose a few netizens to leave a message the good recollection that shares AD calcium grandma to concern, be not hereat meaning to apply " obscure " propagandist words comes rich person eyeball.
Subsequently, " Chinese food safety net " the reporter visited around supermarket, the child that finds a sale with a ha breaths out AD calcium to suckle, this AD calcium is suckled is a packet of sale, and one packet is 4 bottles, every 4 bottles have different ad slogan, applied a series of netizens when if what the memory of calcic to AD grandma says.
This picture by " Chinese food safety net " the reporter films
Among them the reporter found the propagandist sign that arouses controversy: "High school when, knowing in the class is who says the calcium that drink AD is suckled can change from A D, lifted blast next, the schoolgirl in the class begins to drink AD calcium to suckle. " it is two adorn the little girl of red scarf is playing below ad saying " magic flower rope " game, there are two bottles of AD calcium milks on the table.
This picture by " Chinese food safety net " the reporter films
See the catchphrase of this series, its advertising originality does on Hangzhou subway before some are happy like Netease cloud sound " happy judge a special train " same, cite namely the net is judged as originality advertisement. Sensory businessman is to want to take everybody to recall the scene that drinks AD calcium to suckle in one's childhood with nostalgic means, the original intention of this originality is good actually, but " grandma of the calcium that drink AD can change from A D " how many meeting lets person sense have for this catchphrase " obscure " meaning.
" Chinese food safety net " the customer that the reporter asked to buying child to with a ha breath out AD calcium to suckle randomly in the supermarket, when asking to whether understand the catchphrase above, this client expresses, bought so much second, still notice the catchphrase above this for the first time, what to and see this series catchphrase did not feel have.
But see " grandma of the calcium that drink AD can change from A D " this catchphrase, this client feels to be used on children drink to still have a place too " mature " , although say,not be apparent advertisement signal, but children notice these things, they can look not to know what meaning, if ask, old people also does not know how to reply, very awkward. Still be the catchphrase that hopes not to want this kind to appear.
In addition, other buy client some to say to did not understand what meaning, some considers as have " it is OK to was drunk breast enhancement " meaning, weigh the meaning of a bit false conduct propaganda. Most client expresses to be on children drink had better not be like with this sort and " adult " the catchphrase of relevant, the sense is not quite good to the child, and also have some of meaning that exaggerates phonily.
Does AD calcium suckle catchphrase to be suspected of false conduct propaganda?
Whether be suspected of false conduct propaganda to this incident, " Chinese food safety net " the reporter also interviewed food relevant expert. The expert expresses, from the point of this incident, this conduct propaganda that AD calcium suckles and before advertisement of juice of some brand coco is different, the propagandist words that AD calcium suckles is told from formally, be quotative a few netizens leave a message, be not naked bright show, just cite likely of the netizen speak, regard as a Duan Zi just. Of course, will tell from content essence, also do not eliminate to this kind of exaggerated composition is in inside. Because this enterprise is in propagandist process,still want rigorous.
In addition, " Chinese food safety net " the reporter still contacted Hangzhou city market to superintend department of management board ad. The other side expresses, this incident has entered investigation, of short duration still cannot conclude child with a ha breaths out AD calcium to suckle bag mount place to imprint some " catchphrase " whether be suspected of false conduct propaganda, etc new progress can undertake announcing.
No matter whether this incident is " incident of low common sale " , or the public opinion disturbance that just causes cursorily, caused very big effect to the enterprise. As the change when the market, a few companies must attract the eyeball of consumer on the brand with a few original originality ad, so in apply gimmick to go up again a few more rigorous, should won't have these disturbance.
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Do not explain especially
On September 5, 2018, national network letter does for " Chinese food safety net " issue Internet news news to serve licence. " Chinese food safety net " the central network medium that makes domain of Chinese food safety obtain news aptitude exclusively. " Chinese food safety net " brand-new correcting, be about to go up line.
" Chinese food safety net " small signal fixed position is: Investigation discloses industry inside story of a plot, to break the law, violate the compasses bad behavior bright sword that damages people health safety, for food safety radically reform, let people eat so that be at ease.
" Chinese food safety net " another small signal " food safety head " fixed position is: Unscramble national food safety big politics guiding principle, transmission government, industry and brand enterprise feed An Feng to collect, promote food safety energy.
