Swim in the hand that in last few years wind direction changes ceaselessly in the market, lie fallow kind of product because content of its core experience is relatively fixed, rely on innovation playing a way to pull only use an user often ability not equal to one's ambition, many products also are washed out at top speed by the market accordingly. Nevertheless, as home recreational hand swims one of masterpiece " love to eliminate every day " , have stable user cardinal number from beginning to end however, mix in version content iteration all the time operation activity respect is very active. So, this old brand hand that been about to have stepped 6 year swims, its maintain long vitality, can be the backside that market place favors all the time, what kind of tricks of the trade to have again?
Make " light IP " system, prize female is recreational the hand swims the recreational hand that the market is a delegate with 3 disappear swims, the innovation that plays a way upgrades the space is relatively limited, especially all previous classics is old after version iteration, more play a body in core hard have on check change revolutionarily. Accordingly, the elimination that comes out more than 5 years as kind the hand swims, " love to eliminate every day " chose " light IP " contrive course, through external IP collaboration will be vigor of game infuse more, feed back game oneself to play the innovation of the law with IP content. From newest " Chinese game industry reported 2018 " in visible, female user group grows ceaselessly, consumptive ability and affection appeal to beg be in erupt level, and " love to eliminate every day " place importunate " light IP " contrive, the fragment that is interested more with the female just about is changed, spend the content that changes means gentle bud gently, deliver game itself " it is good to be eliminated " IP spirit kernel, linkage user affection -- include " love to eliminate every day " latter with " Duo A dream " the Christmas version that IP collaboration rolls out and relevant market sale act, also result from just about this one train of thought." Chinese game industry reported 2018 " , game is versed in appoint reach gamma data to releaseAnd this " love to eliminate every day " choice and Duo A dream IP of this one countryman cooperates, expect to use IP to abound game to play a law to be endowed with for game itself on one hand can, be based on on one hand lie fallow kind of characteristic place that the hand swims be restricted, game oneself still shows weakness in the consequence of IP level, do not wait to spend game again like MOBA, RPG far-reaching in that way. Be based on these thinking, " love to eliminate every day " the IP that devotes oneself to to search influential force, viewpoint of value to agree undertakes cooperative, drive oneself with this IP is founded and brand force promotes. And having the national class IP that cures warm bud figure " Duo A dream " also be advisability undoubtedly anthology.
National IP epoch-making dialog, multidimensional and long term collaboration moves userOne is consequence covers extensive national class sport, another is the national class IP that having 10 years of several feelings to accumulate -- " love to eliminate every day " seek with " Duo A dream " the collaboration between, also be considered as perforative two differ spatio-temporal " cross a times " IP speaks.
And " love to eliminate every day " as home first with " Duo A dream " spread out the deepness, game IP that cooperates continuously, both collaboration also has the industry value that cannot underestimate -- proved to resemble on one hand " love to eliminate every day " such national class is recreational the hand swims, also can have the IP of national class game of extremely tall vendibility in order to become, on the other hand, a series of collaboration between both sides, also will surely edify entire industry quite surely deepness of more the IP that cross a boundary cooperate.
Not only such, " love to eliminate every day " searching " Duo A dream " after so good collaboration boy or girl friend, did not satisfy at doing to be packed simply embedded, apply neatly however " Duo A dream " memorial element, in blending in its game to play a series of brand sale act of law and oneself.
For example the near future, " love to eliminate every day " be updated from game content at the same time and market sale two levels, come around with " Duo A dream " IP collaboration will make brand-new Christmas version --
At game level, " love to eliminate every day " emphasize particularly on will " Duo A dream " root establish remembers an element mediumly to blend in game at masses crowd. For example " old hero " as " Duo A dream " one of original work leading role, in " love to eliminate every day " in the identity that bestows favor on with the moon comes on stage, he is used provide representative big move skill to help a player remove an obstacle extremely, the interactive animation with reductive height touchs user feelings; On the other hand, the old hero that roll out and takes a risk to play law deepness to be united in wedlock spells graph activity, help each other in become reconciled friend Tong Zhen of player regain gout is guided in medley fragment process. Love is eliminated through IP content and play a law to undertake alternate confluence, the classical part that uses a childhood " old hero " in returning to play law and operation activity at game in game, be opposite them successfully Duo the IP affection translate into of A dream is right the affection overlay of game.
At market level, " love to eliminate every day " pay attention to mining Duo more content of A dream IP and the combinative place that love to eliminate viewpoint of value, the affection that pays close attention to female user group appeals to beg. Such second song of theme of Christmas new version " return Tong Zhen " -- carry music to make group JFJ Productions be by Lin Junjie " eliminate couplet bud " philharmonic society is made meticulously, suffer with the female numerous more the song way that like, extract Duo A dream is classical memorial element, shirt-sleeve game " it is good to be eliminated " viewpoint of value, will both perfect in the libretto of relaxed joy and Qu Feng outspread and reductive. Abound IP connotation thereby, break through traditional IP to contrive thinking is restricted, eliminate " dimension camp " expand eliminate IP radiation limits, the cooperative concept that lets different crowd can experience the two big IP that deliver to song place.
In fact, this Christmas version, already was " love to eliminate every day " with " Duo A dream " the version of the 3rd key that collaboration rolls out. Be in early this year " love to eliminate 5 years every day " during, " love to eliminate every day " with " Duo A dream " collaboration already began. Blend in from version content " Duo A dream " element of sex of classical IP mark, be like,grading is rolled out early or late " Duo A dream " the moon is bestowed favor on, "Fat tiger " , " young husband " 4 stars bestow favor on the part wait for content. Additional, " love to eliminate every day " still combine familiar to the ear can of detailed move overflow classical prop to explore the innovation that plays a law to go up, be like,roll out " seek aleatoric door " , " collect gong to burn " , " rescue is static sweet " wait for characteristic to play a way.
This shows, " love to eliminate every day " with " Duo A dream " the collaboration between, be different from before short smooth fast the rhythm of common IP collaboration of one wave shedding, chose to hold to IP however long term collaboration, remember IP gene to use acme alive with this, let Duo the union with the alternate better implementation of A dream IP and game version. And through many version the market of embedded IP content makes a way, differ in the light of different figure node open many operation activity, all-around mutiple level make go forward one by one type IP cooperates, aggrandizement the affection coupling between IP and game, the affection that leads a player different to game generation level is resonant.
"Light IP " the system shapes, diversity prize is gianter the marketIn fact, this year with " Duo A dream " the collaboration between, more be " love to eliminate every day " try to cross bound IP collaboration ceaselessly in last few years, accumulate ceaselessly " light IP " after the system builds experience, the level sex in anticipation erupts. And be in in last few years a series of external in IP collaboration, " love to eliminate every day " show already went out to be in game " light IP " the train of thought that contrives mature with each passing day on road.
From " young prince " , "HelloKitty " , the Imperial Palace that attention talks about outside arriving to cause game to encircle for a time cooperates related museum, till this year with " Duo A dream " between the long-term cooperation that over or across counts a version, " love to eliminate every day " had been in multivariate IP content is embedded with confluence of brand connotation deepness two respects build his system.
Can see, " love to eliminate every day " also exploring " light IP " in the process, ceaseless attempt makes a target through searching appropriate IP to close, come the user market with bigger prize, draw more extensive masses crowd -- eliminate love suffer numerous circle layer to 2 dimension, or it is right " Duo A dream " , the layer of extensive people circle that this kind of top class IP has museum of the Imperial Palace to be felt certainly diffuses.
To sum up in a word, " love to eliminate every day " the one great secret of success of long vitality and whole game zoology is depending on hold together product its " light IP " operation system. In the meantime, " love to eliminate every day " will hold to for years " light IP " contrive train of thought, have the aid of the collaboration between move and different IP, will convey go on a journey to make fun of with different kind " relaxed and simple, remove trouble " light hand swims the practice of mental kernel, a kind of carry out that also is strategy of old to Tecent IP undoubtedly goes.
Imagine not hard, " love to eliminate every day " this a series of practices, certainly will also will lead future to lie fallow kind of hand swim the brand-new tide that domain IP collaboration and content contrive.
