Author: Autumn (small carbonado) , operation of product of amusement of heroic each other
Preamble reviewing:
How does game product do optimize (one) : Look for product of game of exact cause user how to do optimize (2) : With " 3 play a way " capture size R
On the content in front, we play fractionation playing a way law, nurturance to play law and limit to play a way into strategy, these 3 kinds of specific application that play a way and train of thought also have tell about.
Be based on frame - content - form this measure
Frame is to play a law to build the content that rise, according to afore-mentioned 3 play a way, fill, if be in 3 stage are large perhaps in small R among them some piece pane cannot fill, consider to whether be necessary to add corresponding content playing a way.
Of course, for example limit plays law itself is not aimed at small R, because this need not be in,this is filled.
So after affirming the frame that plays a way, it is content, so line of some of what kind of nurturance should a game have?
Take a sport blocking a card for instance, the first reaction takes card namely, upgrade, equip, pet is waited a moment, but the reflection of careful development, what is the basis that makes these nurturance lines? Why should I appear litre of star, equip is such nurturance nodded? How do they come? .
" division of yin and yang " type god nurturance
After think, the likelihood still can give the answer that gives Maluosili to talk, different nurturance satisfies the different requirement of the user, one part satisfies physiology requirement, one part satisfies mental requirement;
Such train of thought does not have a problem, and my reflection also is to build farther in such logic refine and come, get the thinking pattern that gives oneself: 3 balances
The first balance nods: Active hold together
The 2nd balance nods: Pay cost to quicken
The 3rd balance nods: Pay Fei Pan to compare
Next, we come fractionation, the first balance nods medium active hold together, just as its name implies, it is the nurturance place with dynamic user of hold together of core in order to, above all we are imagined meet without it how, all things inside game are recumbent fill a value to obtain, integral user does not have active meaning.
Be like it seems that on some kind of level is to protect liver to local tyrant, but this need not not log onto a month on behalf of user paying fee, next farewell shedding is indifferent to; Because do not have active hold together, aggravate of user prediction of a person's luck in a given year, demand paying fee is bigger and bigger; Today 1000 yuan thing, the likelihood will become rubbish tomorrow, iteration becomes 1000 new yuan of the strongest stage property.
Accordingly, the key of active hold together depends on letting a player find active sense, accordingly, we need to design an active line, allow these users that do not pay fee, have the desire that plays game, so what is the desire?
Namely the goal that game initial stage establishs, collect calorie of card for example, value of example exactly the number grows and test and verify, experience gut for example, so the is new user target focusing dot that gut weighs.
Want to notice, enter game, the target scarcely of normal player may be what should seek hegemony to be taken completely, because can seek hegemony to take this idea completely,also be to pass game to engraft actually of the user, and those who seek hegemony to take this idea completely suffer numerous it is big R certainly, be not is in active hold together the core of this phase suffers numerous.
Next we ponder over an example, made a the plot of a play when you to RPG game, the demand of the user is the gut that experiences sequel, this is the requirement that we pass an user;
At this moment when you design line of nurturance of active hold together, how can you do?
Block the toll-gate battle power of the user for instance, the player needs to go him aggrandizement fighting capacity, can break through this check point; So bear the weight of the nurturance line of aggrandizement, the likelihood is one upgrades system, right now, upgrade the active hold together that the system is this game is nodded, the user needs to be jumped through work, promote oneself grade ceaselessly, ability breaks through this card to nod, experience follow-up gut.
Next, we should add point of the 2nd equilibrium, pay cost to accelerate a drop namely, because we are impossible to let a player experience content purely, do not arise pay fee, accordingly we need to let a player pay fee in the process that experiences content;
is to quicken, because be based on the experience of the user,also be, we cannot the experience that quite complete block breaks an user, because this is to use adoption form;
Still use a moment ago case, this gut to RPG game, how we are designed pay cost to quicken?
Since be to accelerate this requirement, be being represented is brisk when the user demand achieves lay a finger on to arrive pain spot, the user just can produce the apiration that pays fee;
For instance this gut according to active logic, need 2 months ability to solve a lock, hit the pain spot that came up against an user, but if paying cost to quicken, want a week only I can be nodded through card.
But... this is most the thing of core, the card place that in preamble we had designed him is active hold together, pay cost to continue to block a dot quickly because of cannot be being used here;
And if even if blocks a dot so, the time of 2 months can too long, frighten the user all that does not pay fee ran? But too short sentence, the concept that pays cost to quicken hits the pain spot that cannot amount to an user.
Accordingly, we consider this moment to add a few other content again, an outpost of the tax office in gut beyond play a way, design a few longer brisk demand, can pass the content that pays cost to quicken next;
For example we added a carbon play a way, every time after user toll-gate makes fair the plot of a play, our solution locks up BOSS of a carbon, this BOSS has higher numeric demand, rely on only active expenditure ability of very long time accumulative total is connected close.
So above all, we need to give this carbon enough appeal, will invite user challenge, so we introduce a function again, add a pop chart for instance, what his core reveals is pop chart for instance.
This passes the 2nd requirement of the user namely, show demand.
The user is passed at the beginning the gut demand of own game, much on carbon show demand, be just like is to play a few little game, our ceaseless him refresh the pleasure of the record is same.
So, had demand, longer active breakthrough also hits the pain spot that came up against an user, how do we stimulate an user to quicken?
For instance carbon drops of equipment litre rank material, card card carries equipment oneself, at the beginning I can rise very quickly rank equipment, carbon challenges loiter loiter, but arrived from the back equipment rises rank slowed apparently, and carbon also begins backwater.
Right now the sensory ability not equal to one's ambition of the user, but the pleasure that was used to nurturance again, the check point that breaks through nurturance now needs longer active time, can accelerate this process right now through paying fee, continue to break through;
So the design that this pays cost to quicken namely.
But corresponding, if only a such function, how much is the card place that meets cost after all, requirement paying fee became much card was dropped a lot of small the person that pays fee, requirement paying fee leaked less a lot of income;
Accordingly, we are paying cost to go up quickly, also need to design many designs.
Be quickened infirmly for instance and force fast, namely a few functions that quicken infirmly, it is to pass a few pay cost to break through, and strong the function that quicken, break through through paying cost in great quantities to quicken;
Through continueing to abound this phase, whole game has had richer content;
But after the it is certain to vied estate when the user, opposite for, of user estate fixed, and arrived what later period pays cost to quicken one class breach is giant use up, can bring about the block that pays fee to break; Accordingly we need possibly a few play a way brand-newly, be versed in for instance encounter such playing law.
This is the 3rd requirement that passes an user, honor feels and seek hegemony feeling;
From at the beginning target demand, experience the gut of game is attracted, transfer stage by stage the pursuit of PVE, vie to what final PVP plays a way; Realized to attract - pursuit - vying transition.
Mention in this preamble constitution that mixes about strategy, politic acknowledge - have politic experience already - the logistic different in approach but equally satisfactory in result with exterior politic experience.
It is the process that depends on building acknowledge to the user step by step.
And the way plays in a such PVP in, should give what kind of stage property again, this moment we pay Fei Pan to compare content with respect to what need place of the 3rd balance.
What kind of thing ability lets an user vie, besides my comparing you precede beyond a month, that is I had you to do not have, then we yielded again function of a pet (whats can be exclusive of weapon system and so on, the key is to depend on uniqueness, the content that is different from nurturance line) , this pet (or weapon) can bring host a few very unique character or skill, will stimulate what the user differs one kind right-down to experience;
Dream swims on the west You Chong content takes the hand rank
Li Qing Dynasty wants above all here a problem, what the user cares is not darling (weapon) itself, its uniqueness that cares however; For example function of a pet, cannot give battle to also do not have unique technical ability, his experience and other nurturance dot do not have distinction; This kind pays what cost dot cares the uniqueness that is this function itself;
So a such things that have uniqueness, be different from nurturance line, he needs certain suction to draw the process of work up acknowledge.
For example new player phase gives a few transition that contain special mechanism pet, let an user learn its meaning and importance, disperse next be mingled with is paying cost to quicken in also a few, stimulative user is gotten actively, and most the pet of coping (not be pet certainly, but the content that is point of a the 3rd equilibrium certainly, also may be special weapon) , it is to be aimed at the big R coping at PVP to compete gotten content.
How such stuff is designed pay fee, of base of user of for example ground floor, and user carrying a layer on the head is strengthened with attribute edition, as a result of the star class or rare degree of limitation that waits for an element, in letting an user pay cost acceleration process in nurturance, farther drive up pay fee; (this is only among them a kind likelihood, still have a lot of kinds of forms, sell strategy for example, sell an external form, sell a variety of forms such as numerical value) .
Here, basic whole is active hold together, pay cost to quicken, the 3 equilibriums point that pays Fei Pan comparing also is elaborated end, upgrade, a variety of functions such as equipment, pet also are designed, article begin does not allude, take card directly, pet, equipment a head is added, in wanting to ponder over each content playing a way carefully however, need what kind of demand and what kind of test and verify, decide the nurturance line content of a supply finally.
What should allude is, the example in content, it is an exemple is medium only merely among them one of, for instance the design of pet function, still a lot of ponder over dimension complexly to spend.
Be being listed here is one of train of thought that nurturance breach type commercializes only, if be changed,be a Gacha kind commercialized train of thought, it is a view, but integral logic is very much the same;
What commercialize about core is divisional, this will be the task that leaves first phase discussion, in will analysing different game, the type that commercializes as core has which a few kinds, the train of thought that part is roughly how.
Read related:
Game heat glides, how to redeem the player of prediction of a person's luck in a given year?
How does game product do optimize (one) : Look for product of game of exact cause user how to do optimize (2) : With " 3 play a way " capture size R
Column address:
Https://zhuanlan.zhihu.com/p/53282044
