Life has cycle, game is same also. Close paragraph of time, tecent has much money game to announce to stop again take, have among them accompany us old QQ velocity of sound and recently the assault of horse and foot of two years of conflagration.
Game of Tecent much money announces to stop take game lifecycle will shorter and shorter
Of QQ velocity of sound famous although not as other as Tecent sport is tall in that way,spend, but it is a very important game however to Tecent. In those days domestic network swims erupt, the Tecent that just began game professional work in those days does not have the game of taken skill however on the hand, spent about 300 thousand dollar to act as agent then QQ is sonic, after this game does not have conflagration but let Tecent be occupied in recreational game type however position.
Began 2017, the conflagration that seeks to live on absolutely as PC weak point, the hand swims atelier in succession a place with a draught of race to control rolls out mobile end to have gallinaceous game, appear temporarily " 100 chicken contend " situation, among them of You Yiteng dispatch " exciting battlefield " and " assault of horse and foot " most outstanding, passed one year merely however, half-blooded two brother moved toward disparate destiny however, of photon " exciting battlefield " take renascence of of edition date Nie incognito " peaceful elite " begin profit, and of day beauty " horse and foot hits out " can regret only however a bureau.
Not come singly but in pairs, the horse race mechanism of Tecent interior is to be on these two game eating chicken not only, second half of the year is about to stop this year take " the king of battleground " and " the whole people exceeds a god " respectively corresponding and current of conflagration " pass through live wire (CF) " and " Wang Zherong boasts " , on line at the beginning of more serve as the government advocate push a product to have a large number of announce to send resource, but but it is life of imperial photograph spare wheel, accompany run to be in finally for years Jin Jiuyin very do not stop take.
The intent swims from the hand industrial net
The personage inside course of study points out, the lifecycle of game can be divided to introduce period, into long-term, autumn, winter 4 phase, to different game, of these 4 phase is different constantly, game differs according to platform can divide swim for end, the hand swims and the page swims, its are average life later period is: End swims > the hand swims > the page swims.
Graph from titanium media
In fact, be in early began 2014, quantity of domestic game user enters slow growth period, express according to personnel of the research and development inside course of study, from 14 years, begin 15 years, after population bonus disappears gradually, the operation that controls a lot of game to contend for user and battalion is ceaseless, frequent operation, krypton gold aggravate, the most immediate consequence brings about game lifecycle namely shorter and shorter.
The ground that blade place delimits is territory Wang Zherong boasts how add life lengthens cycle
The dub that the king of Lan Ling of inchoate assassin hero that Wang Zherong boasts has a special impassioned -- " the ground that blade place delimits is territory " , sincere be like this place character, "Wang Zherong boasts " be born out of former " heroic military successes " , the latercomers surpass the formers suffers a defeat " the whole people exceeds a god " , occupy a hand by force to swim MOBA a list of names posted up head up to now, be worth what carry is, the line on the skin of the heart of its and the engine of a Zhao Yun that BMW cooperates absorbs gold one day 150 million, scene is not had temporarily 2.
However, all previous development via 4 years, wang Zherong boasts now already is autumn, user growth sees a top, vivid jerk also drops somewhat before compared to the same period, how to let Wang Zherong boast further?
"Hero " , be " Wang Zherong boasts " the leading role in world outlook. Around " hero " element of this one game, tecent game crosses what the bound develops electric competition issue to change from musical design, circumjacent IP early or late, tried many innovation way.
Besides game original dub, musical design also is the confluence between promotional and promotional user and part an important way. " Wang Zherong boasts " try to wait for many musical person to cooperate with Hua Chenyu, Li Ronghao, Huo Zun early or late, for game every medium hero makes an exclusive " advocate play a song " . In addition, the union of Wang Zherong credit game IP and traditional culture, coronal name broadcasted Hunan is defended inspect " 100 hearts 100 artisan " , still rolled out " pleasance Jing dream " wait for anniversary to celebrate demarcate skin.
The MOBA game of half the sky is shown in mobile Duan Gong as, after entering autumn, want further, match operation is its essential one condition, the operation of KPL city league matches that begins from 2016 already formed dimensions gradually up to now.
Life has cycle, can grow without a game fill do not decline, although classical also be unavoidable like interstellar contend for hegemony and demon animal contend for hegemony sunset west hill, how does shorter and shorter industry big environment fall to save oneself in game cycle? I think Wang Zherong boast used the heroic Li Bai that dote on to give out already the answer -- " make ark personally, fetch crosses the other shore " .
