On June 1, tecent got a big news, release announcement to say to sue today's top headlines unfair competition, claim for compensation 1 yuan, the requirement makes an apology.
Among them a the mainest reason, the Tecent before this emphasizes in many circumstances place: Today's top headlines is passed revise caption intentionally, distort the means of article origin, big range is active on the platform of media of several class news that controls operation in its oneself push send an article " want Tecent of how many file to just agree to collect a hand " , serious enroach on the company reputation of Tecent.
The thing results from on May 30 afternoon, was the text released in xinhua net " ability of how many file is in charge of a net to swim to be killed to the kill of teenager children? " , baidu news took the lead in doing later push send, government of sina small gain is subsequently small rich Zhang date top news, for a short while transmit built topic # xinhua net to approve Tecent # . Again in the future, the head that makes Tecent big touch war namely push send.
Basis head external explanation, be on duty personnel is after monitoring the trend that tastes to contest, did with push. Tecent tells a head enroach on its fame, reflect this logic, also should appeal to Baidu, small gain. But that day a lot of afternoon in pushing the platform that sends this one news, tecent alone alone " admire nods " , apparent, this within is not Tecent only what say on bright face is so simple.
Production victim
Above all, this follows the at present is intense two competition condition between the home to concern apparently.
From this year since March, tecent and head gun fire accidentally is being brushed all the time between two companies. Small letter, QQ is more banned a head since April shake sound, volcanic, watermelon subordinately. And first criticise in many circumstances Tecent uses monopoly position unfair competition.
Below the setting of public relations battle that grows in intensity in both sides, because ban a head department, as that one party that starts work first, tecent appears very passive all the time. This also is why, tecent should last on public relations strategy gangmaster make the play essence, label that touchs porcelain. Tecent tries to depend on be in battle of this public relations all the time, from the person bring to bear on of forestall oneself change becomes the part of a victim, honorary is won in public opinion field for oneself with this active.
First this is pushed send, looking in Tecent apparently is the main chance that an overturn body battles. The public relations before pardonable also Tecent turns over this is politic, hit out actively, old write an essay, start not only give a head from media in great quantities buckle on the cap of black public relations, complete still oversight left the real case that midday reports that day, weigh a head it is the xinhua net that beautiful money buys " flexible language " .
So the sole purpose that make, output a head to the outside namely willfully make a trouble person figure, let a head thereby support of morality and justice is lost to the accusation of Tecent forestall before this, be in this " the head vacates big fight " acquire active right.
Change the line of vision, apportion pressure
Sue a head, tecent is deeper eye, depend on changing the line of vision.
61 it is the col that center intermediary pays close attention to children game problem centrally, those who pass pair of competitors censure, lawsuit, move media, society is in 61 during the public opinion pressure to game.
According to author observation, after the reportorial publication of xinhua net is sent that day afternoon, actually the user that transmission limits is today's top headlines not just absolutely. Transmission is the widest, ferment the most violent platform should belong to small gain. This one report not only by small gain the largest official Zhang number " top news " transmit, the follow-up of date of many media Zhang that more small gain goes up is reprinted release, still ascended hot search a list of names posted up, still many user shared transmit criticism.
And release in xinhua net report the following day, people's Daily small gain also released a text immediately afterwards " cosignatory appeal builds 17 academician " swim without the net " day " .
The article alludes a children staying behind is born to help a volunteer up to express to the side " the mobile phone that wants to be able to hit Wang Zherong to boast only " , 17 academician apply for the appeal jointly to establish from this " swim without the net " day. The criticism that the People's Daily issues says, the appeal of academician, "Its character be sure to, its affection abundant abundants " , "Just develop business to listen to enter? Is operation chamber of commerce answered? " what the net swims to be killed to the kill of teenager children is deep, manufacturer cannot discharge duty.
Regard the whole world as the biggest game operation business, the criticism of afore-mentioned authoritative medium, the pressure that brings to Tecent cans be imagined. But these authoritative medium the attention to game problem, be passed by Tecent the lawsuit to today's top headlines by clever dissolve.
Tecent is passed issue announcement and to lodge a complaint, set conditions of such a words for the netizen: Want to criticize game without the person, all is a head the spirit that make.
The head that was not concerned about vacates big fight
In visible future, tecent and head the competition between still can last, public relations battle, litigation fight still also can be performed alternately. But no matter ending, declared is released to had been destined momently then in Tecent.
In fact, be in complete China, tecent has a half opponent only nowadays. Do not have gregarious flow, have flow forever half can are only in the A of thirsty disease.
Be in China, superintend a branch only, ability lets Tecent, this hand grasps the colossus of netizen of mobile Internet of almost all China and throughout the country's biggest media platform, dread 3 minutes.
Last year, people net 3 when judging Wang Zherong to boast, outer bound looks Tecent gets into a panic. And was to drop some of face skin nevertheless actually, did not hurt bones and muscles. Wang Zherong boast still sits have 100 million days of vivid user, day receives a bottle of gold, have gallinaceous game meanwhile criterion from last year the end of the year begins to advance triumphantly, for Tecent open up brand-new battlefield.
Even via this one battle, the actual strength of Tecent whole rose again apparently an administrative levels.
Be in so this year, we can see, xinhua net dispatch approves dispatch of Tecent, People's Daily to approve game, tecent answers do sth in the proper way, sit up high table, 39 batches of hoisting jack, dropped superintendency spearhead deftly with competitor move. The center intermediary that still can criticize oneself through be being alluded from media channel even receives money to send " flexible language " , net of the people on by night north formed this and Ma Huateng to contrast brightly last year.
Only now suspense is, when the need somebody that take seriously will prevent the strange animal that Tecent gallops this, who can accomplish this again?
