Business of the Yangtse River signs up for Liu Ying of reporter of message □ our newspaper
"The state can with current Ofo compares the film " to dark hour " in Qiu Jier and the place of the England when World War II. " before before long on in-house conference, ofo combines father to hold CEO Dai Wei concurrently to express so.
Capital catenary insecurity, declined drop drop buy, be exploded to fall firewood cuts down the member of persons employed, become Ofo to develop a variety of problems on road.
Actually, be in " to dark hour " Ofo is being sought however hold to independent development, and begin professional work of advertisement of development automobile body " save oneself " .
Ofo expresses, automobile body advertisement belongs to the corporation's regular business exploration that begins to realize gain, this business goes well. Nevertheless, developing automobile body ad also is not so easy, partial city public proclamation prohibits advertisement of car setting trade. Reporter of newspaper of business of the Yangtse River is in when chatting with an Ofo salesperson, this salesperson also expresses to the reporter, "Partial area for example Beijing and Shanghai, because governmental canal accuses to father quite, so not quite good put automobile body on advertisement. So not quite good put automobile body on advertisement..
Meanwhile, ofo begins to use catenary of big data, area piece to come seek gain. However an Ofo in-house personnel signs up for a reporter to say to business of the Yangtse River: "Actually I also did not understand, ofo makes area piece chain, specific it is what to should do, how to do, achieve what goal. Achieve what goal..
Seek independent development to be exploded to fall firewood cuts down the member of persons employed
Recently, the report says, drop drop is pushing the negotiation that buys Ofo, "If everything is like a drop place to wish, buy a message to will be in in June around official announce. " to this, ofo respect ever made public a response to say, this message is not belonged to solid, "Ofo will be below numerous investment square support, maintain long-term independent development. Maintain long-term independent development..
Show according to the data, the investment that Ofo is all the time before drop drop square. In October 2016, drop drop is in the C of Ofo annulus dollar of several ten million was sent in financing. After this, in Ofo in financing of D annulus, E annulus, all have the figure of a drop. In Ofo equity framework, dai Wei is occupied than for 36.02% , drop drop is occupied than for 25.32% . Later, doubt is like occurrence crack between the virgin group of drop drop and Ofo.
Broke drop drop after this one main financing source, the development of Ofo at a stand. The personage inside course of study thinks, buy to Ofo do not have not not be a good a home to return to actually. "The place of Ofo is more complex, investment just has a drop already such Tecent is, also ant gold takes the department in such A, although virgin group does his utmost to hold to independent development, but the possibility that is bought finally by force of the pressure of the market is not little. " business of report of service of life of research center of electronic business affairs, share economic assistant analyst when Chen Liteng is accepting business of the Yangtse River to sign up for a reporter to interview, express.
And should hold to independence in statement when, ofo comes out to undertaking again new compensation of round of employee is adjusted, start plan cutting down the member of persons employed.
Business of the Yangtse River signs up for a reporter to return discovery on some socialization software, the netizen explodes makings, the Chengdu Ofo company May 22 is downstair, appeared to carry dimension personnel demands the condition of firewood.
And respond to according to Ofo respect, this is " the baleful attack that does not have factual basis. " never had had any employee to fall the act of firewood, went up December 2018 instead firewood plans to undertaking, and already neared end, will finish formally in the end of this month.
Do not cross the near future, business of the Yangtse River signs up for a reporter to visit discovery, be located in few points of area of Wuhan Xu Dong street edge, piled up the small Huang Che in a few maintenance. Reporter observation, these cars had had be as long as a week time is handled without dimension carry personnel.
To this, the explanation that chief signs up for to business of the Yangtse River related Ofo Wuhan is, the car of these accumulation is from inside around city the village puts in collect car 's charge, the demand inside city puts on large area after can be being safeguarded as soon as possible. "Our dimension carry personnel is looking for those recently ' silent car ' . "Our dimension carry personnel is looking for those recently ' silent car ' ..
Capital bear pressure cut down bicycle to purchase a plan
This year on March 5, according to showing after industrial and commercial data, asset of Ofo general bicycle gives Ma Yunqi below two companies as movable guaranty, in order to see a pressing need of capital catenary insecurity. According to information of state enterprise credit fair show a system to show, ofo is to will be located in Beijing, Shanghai, Guangzhou, Shenzhen first 4 cities add up to about four million four hundred and forty-seven thousand six hundred share a bicycle to mortgage ant gold takes Xin of cloud of the Shanghai below the banner to do poineering work investment limited company, creditor's rights amount is 500 million yuan; Will drift again subsequently of the amount share bicycle guaranty to give technology of Zhejiang day cat limited company. Twice movable guaranty registers number of creditor's rights be assuringed aggregate 1.766 billion yuan.
Business of report of service of life of research center of Chinese electron business affairs, share economic assistant analyst when Chen Liteng is accepting business of the Yangtse River to sign up for a reporter to interview, think, to sharing bicycle character, capital of a huge sum can alleviate the cash that be critical flows, "Come round to look from eye, share bicycle platform to fail to walk out of support financing to maintain the position of operation as before. To Ofo, obtain financing to see the pressing demand to capital not hard through this kind of means, bicycle regards platform as main asset, won't take usually make pledge. Won't take usually make pledge..
Besides, from the point of bike manufacturer respect, ofo also cut down bicycle purchase a plan. On May 6, shanghai phoenix (600679) issuance annual report shows, inside report period, the company controls limited company of bicycle of phoenix of share company Shanghai (next weighing " phoenix bicycle " ) in all eastwards gorge is big (Beijing) management consults limited company (the following abbreviation " east gorge is big " ) reach its related company offers product of of all kinds bicycle one million eight hundred and sixty-one thousand six hundred, achieve sales revenue 637 million yuan.
The principal part of a company that gorge is connected greatly east even if Ofo small Huang Che belongs to, legal person represents Dai Wei. Last year on May 6, phoenix bicycle and east gorge big understand becomes strategic cooperation agreement, agreement east will be in gorge is big one year bicycle of time introversion phoenix purchases future 5 million not less than bicycles, but realized the amount of about 37% finally only.
Economist Song Qinghui thinks when accepting newspaper of business of the Yangtse River to interview, the capital that sharing bicycle is a model is concentrated model industry, must rely on capital and live. The shares bicycle market future development trend below contention of a few big tycoons still is " powerful powerful combination " , pass amalgamative seek namely more profit. "Below the setting that is faced with disturbance of cash pledge a run on a bank, two square or various close not to conduce to only promotion gets in lifecycle respect, still can the profit space with bigger try to gain. Want advantageous embellish to be able to pursue only, capital can not hesitate all cost, incorporating is a kind of familiar pattern only. Incorporating is a kind of familiar pattern only..
Project of area piece catenary has not leak a detailed information
Before this, chief ever signed up for a reporter to express to business of the Yangtse River related Ofo, ofo will use catenary of big data, area piece to come seek gain. And Ofo was in recently side of area piece catenary also acts somewhat really, but profit pattern is unsharpness all the time however.
On May 17, ofo announces to establish academy of area piece catenary, technology of area piece catenary will apply to endow with net of couplet of can big data, content inside global limits, connection business, government, user with all possible means main body, solve share bicycle to put in, attemper, the operation pain spot such as park, maintenance, assistance solves the city that shares bicycle to administer difficult problem.
From the area piece look on catenary technology, area piece catenary has information to cannot distort, open sex and go to a center changing 3 characteristics, can help Ofo small Huang Che solve an industry to innovate a problem really, upgrade the service mode of Ofo. Old Wei star ever also showed the fast taxi father before this publicly, ofo author Dai Wei understands area piece catenary, two people ever communicated the topic that about Ofo area piece catenary changes for many times. Old Wei bit says: "The opportunity with the greatest Ofo is how area piece catenary is changed. "The opportunity with the greatest Ofo is how area piece catenary is changed..
Nevertheless, an Ofo in-house personnel signs up for a reporter to express to business of the Yangtse River, specific about the area piece catenary project, fair still driver is at present close, had not left to grandfather. "Actually I also did not understand, ofo makes area piece chain, specific it is what to should do, how to do, achieve what goal. Achieve what goal..
Recently, again the report says Ofo had rolled out automobile body to commercialize advertisement, advertisement also was rolled out on the App of Ofo. It is reported, the advertisement place that the brand can put in on automobile body has area of triangle of basket of rear wheel set square, car, handlebar, saddle to cover and axle, put in apiration according to what the bicycle operation data of Ofo reachs a brand, can reach area to undertake make choice of to wanting to put advertising bicycle on the amount.
The tariff that reporter of newspaper of business of the Yangtse River gets from hand of salesperson of an Ofo ad can see, cent of automobile body advertisement is a brand set square of custom-built car, rear wheel is revealed, car basket is revealed, handlebar is revealed, waterproof car seating is revealed. The price is 2000 yuan respectively / / month, 240 yuan / / month, 200 yuan / / month, 160 yuan / / month, 160 yuan / / .
Such calculating come down, a car can rely on a month advertisement battalion receives 2760 yuan, and before occupying, Ofo respect informs business of the Yangtse River to sign up for a reporter, the cost of a car is 1000 yuan about, even if increases the making cost plus a few, how can also earn.
Much ground prohibits automobile body installs advertisement
However, when with respect to the automobile body advertising in Ofo promotion undertakes getting like a raging fire. Shanghai traffic committee also is released in government-owned net " Shanghai Internet rents bicycle government measure " draft resembles a thunder from the clear sky, the requirement is made clear to must not install commercial advertisement on car in draft.
It is reported, last year in September, ofo ever was answered actively " the directive opinion that Beijing encourages normative development to share a bicycle " say, will fulfil seriously " directive opinion " in about " car must not install commercial advertisement " concerned regulation, do not make automobile body ad. And now nowadays, begin to undertake the exploration of relevant business however to realize gain.
About expanding business of automobile body ad, ofo respect also expresses, all the time since the policy requirement that carries out relevant government strictly, never prohibit in governmental policy public proclamation area sale. Automobile body advertisement belongs to the corporation's regular business exploration that begins to realize gain, this business goes well.
The limitation of district regulations, let business of ad of Ofo automobile body also be restricted. Business of the Yangtse River signs up for a reporter to also discover on some socialization software, many employee of Ofo is popularizing advertising Wu, release trends to be: Ofo Xiaohuang reachs automobile body advertisement on car line, day of ten million class all discharge, city of line of just a little is enclothed, 100 million class give travel data essence to put in definitely.
When chatting with an Ofo salesperson, this salesperson signs up for a reporter to express to business of the Yangtse River, "Partial area for example Beijing and Shanghai, because governmental canal accuses to father quite, so not quite good put automobile body on advertisement. So not quite good put automobile body on advertisement..
Person Zhang Shule is judged to express when accepting newspaper of business of the Yangtse River to interview when the industry, business of Ofo development ad is it a exploration gain is potential kind, but essence of this kind of advertisement is spent definitely not tall, applicable advertisement type needs to slant public spending, the competitor of this type is more, the sense is not quite clear.
"In addition, pass and a few brands especially the collaboration of IP of a few movie and TV, 2 dimension, can let had done not have how many color and the Ofo that modelling chooses, have more strange feeling, attract young a group of things with common features group look. But such collaboration, stunt level serious offense is real, for current to Ofo awkward situation, just also excel a little without. " Zhang Shule says.
Ofo ever had many 50 thousand " big small Huang Che " put in in city of the city of a gleam of such as Beijing, Shanghai and partial second line.
