Beijing east -- the company that counts year of loss continuously, still be the world at the same time however 500 strong, this lets a lot of people understand hard really. And Beijing east is father Liu strong east in why appearing in public eye shot every time be in why appearing in public eye shot every time, so high-key all along however, so strong?
We know outstanding entrepreneur is cosmopolitan go searching oneself dominant business, turn into this kind of advantage of the enterprise strong. Do the business on strong business next do greatly strong.
As the boss of the enterprise, you may expend a tremedous effort, do oneself business eventually, but this does not calculate, you run good company even. The advantage that produces oneself does the business do greatly strong. Anyhow, a word, if you are,business sea is entered first, be about from oneself strong with the advantage aspirant travel is broken through!
The company that wants you only is not faker, have oneself characteristic with respect to affirmation so, you come out this characteristic play, became advantage, can get used to adverse environment, turn the crisis into the occasion. Astute CEO depends on understanding, the demerit of oneself good qualities and competitor, and commonplace CEO Wei is mixed at his demerit the good qualities of adversary.
The first, the society loses with superior
The management strategy of small company, the in short goes with the advantage of this enterprise namely the weakness of adversary of attack and seize, in defending, have attack, in attacking, have defend, save oneself, destroy the enemy. This is the key that small company survives, also be the path of its get victory.
The 2nd, the society is attacked with growing short
Should " see a forest, see tree. " what is the weakness that discovers the company is the biggest, again ground of have a definite object in view undertakes reforming innovating, make weak force turns for strong.
The 3rd, competition is " life-and-death type. " argue
Industry competition is the contrast of main competition power between the enterprise, make a stand against. What the enterprise is faced with is minatory, or opportunity, basically come from the antagonism process of these force.
The United States is famous what baud of home of science of strategy writes in its " competitive strategy " one book middle finger goes out " the competitive posture of an estate department depends on 5 kinds of fundamental competition strength, the join forces of these 5 kinds of force will decide the profit potential with ultimate industry. " these 5 kinds of force are:
Above all, the person that join of the market potentially. The new person that join can bring new natural resources, new productivity, the market that its can affect an enterprise to have necessarily is had rate, break the contrast of power of the competition between the enterprise.
Next, enterprise (product) between compete. intense rate.
Again, the competitive pressure of substitute or service. If flower, handicraft replaces cake, candy to wait,serve as gift, air conditioning replaces fanner to wait.
Additional, company product whether can with clinch a deal. The company that differs constitutionally is right the choice of different market, client, namely market target fixed position.
Still have a bit notable is, of the supplier clinch a deal ability. Namely the forestall level that the supplier requires resource to manufacturer place.
Anyhow, have a lot of companies that just started, the boss of these enterprises' biggest difficult problem lacks the experience that business namely, work to often do not know how to should do it. Via the psychology of tiger of wolf fear after the event is afraid of before regular meeting has. If long-term and such, can force the enterprise on blind lane. The boss developed his strong point only, avoid the enemy's main forces and strike the weak point, dare to move, ability calls victorious battle.
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