On 33 years old of detain whole body home, he uses 9 years of time city of encircle a city of occupational country, bag, with one action sells give 8 billion packets of convenient sides, he is the author of China dragon group, model show a country.
1960, model show a country to be born in Heibei Long Yao. Long Yao is located in hinterland of North China Plain, chiliad teems with wheat and corn on, have 10 more a variety of characteristic produce, "Skin of chili of black dragon harbor thin, flesh thick, piquancy is thick; Whiteness of lotus root of Ze Panbai lotus is immaculate, lotus root Kong Yi is big 6 small, it is the palace articles of tribute of bright generation. It is the palace articles of tribute of bright generation..
Regrettablly model when showing a country to be born not to meet. Catch up with 3 years of natural disaster, parents can have potherb root allay one's hunger only everyday, ravenous swallow a kind of white clay, pitiful model showing a country what to cross without savor as a child is flour steamed bread, a week can have a corn to paper paste to drink even if have sth special to eat.
Be on short commons even steel-making, have 1 meter only of 3 model all day long showing a country follows father to burn boiler, "Fingernail is seamed in it is cindery completely. " the problem is to burn boiler to consume physical power, burn hungrier more, model show a country often hunger is gotten dizzy. Once, grow directly, frighten old father die partly.
Till 1978, the thing just appears a favourable turn. Also be in this year, model show a country to learn a tractor in agriculture machinery station, "Trailer of footplate of gearlever, apply the brake, drawing " , did not arrive 2 years to become the tractor hand with best technology of agriculture machinery station.
After this 4 years of time, he is driving a walking tractor, ran early or late Dan of Xing Tai, Han, Baoding, bear the 10 many cities such as heart. The place that run is much, horizon also becomes open. 1984, model show a country to see in Shijiazhuang somebody places booth to sell old crystal sugar in Shi Tong road, "One day can be earned 50 much! "One day can be earned 50 much!!
"Ben Xiaoli is big, carry than running make money much! " model show a country to shine at the moment, spend 1000 immediately, a shed was built at the back of him house, begin to produce old crystal sugar, "Bai Sha candy adds water, add alum solution, boil 150 ℃ fashionable dress dish, the quilt on the lid saves 7 days, can form chunk crystal. Can form chunk crystal..
You think, at that time, what can the country have, besides potato it is Chinese cabbage. See nutrition of old rock candy abound, still can be used as medicine, became immediately all round the gift that 10 lis of 8 country take close to visit friend, in the course of contacts, model showed a country to be become all round the sugar SOHO with 3 the largest counties. Come down 8 years, actually below assemble 20 much.
200 thousand, be in place can be pen a huge sum of money. Model hundredfold of confidence showing a country. Begin to enlarge dimensions immediately. Cannot think of, southern cane sugar is abrupt in a large-scale on north, "Low-cost, purity is taller " , dish rests on horse of old rock candy.
Then, model show a country to think over turn row, very fast, convenient cover entered his line of vision. In those days July, the beef of the first bowl of braise in soy sauce of health master gets offline in Tianjin, back-to-back move is unified small coati. "Boiled water can eat when the meal to bubble, certain very the reception that gets a fare. Certain very the reception that gets a fare..
Then, march 1994, model show country and 3 brothers pool 2.18 million, establish China dragon group, "Aspire makes China one continuous line! "Aspire makes China one continuous line!!
Want to produce convenient range, must solve raw material problem above all. This does not fall hard model show a country, long Yao but the whole nation's high grade wheat produces base, smooth farmland area is as high as 850 thousand mus, "The strong line of flour wants tower above than other area 4 percent! "The strong line of flour wants tower above than other area 4 percent!!
Later, model use local materials showing a country, choose local characteristic produce to do flavor bag, "Chili of black dragon harbor is joined in beef of braise in soy sauce, bit of drumstick onion is put in chop of braise in soy sauce, the white lotus lotus root of lustre bank and small crisp fish regard the sauce of seafood flavour as the bag.
Do decided flour and makings bag, other not be a thing! Very fast, hualong is convenient the face comes out. From where can you infiltrate the market?
When those, although home has many 1200 convenient look unfamiliar to produce a business, but basic it is health master and unified foil, two nip brand and capital dominant position, held the market share of more than 80% , the small plant of a less known and inferior brand of the others sees the share that the family earns money only.
In north, go up, waiting for city of a gleam of widely, greatly to fight recklessly can be blind lane only, a bit wonderful foresight also is done not have, but vast rural area however the space is very large, town of a lot of counties, health master and unified and essential did not enclothe. "Do it from the country! " but, want to open rural market, must advocate hit low, fan Chengguo decided at this point " masses face is shop market, intermediate the face achieves benefit, high-grade face to cultivate image " 3 music.
3 of opposite Yu Kang's master 5, 2 unified 2 wait for low product, model show a country to roll out Hua Long young son, the price at a draught low to 5 wool 5. He returns the bag mount in Hua Long to mention expressly designedly " face of beef of braise in soy sauce " , " face of chop of braise in soy sauce " , " seafood face " mark, the packing bag that uses different color is divisional.
"Noodle interest, sauce bag is delicious, the key is cheap! The key is cheap!!
Arrived the end of the year, hua Long's battalion receives with one action to break through 5 million. Model confidence showing a country is full, extended early or late 8 product line pack a line with 3, "Attentive it is crucial, petty gain is the most significant. " so the issue came, hua Long why can so cheap?
Above all, near raw material producing area
Model show a country to build manufacturing base in Long Yao, the wheat that on 10 thousand mus spread all over all round the factory grows an area. Wheaten use local materials, the worker goes out to be able to buy flour, with one action saves the transport costs of 50% .
The common people all round is happy also, model the plant making a range that shows a country can digest more than 200 tons wheat every year, and good year buys the price all the same strong, be free from anxiety in farmer heart, "The large family that unlike other place comes to, special loot a burning house. " result, a variety of 20 thousand establish door became model the iron lever vermicelli made from bean starch that shows a country.
Next, condiment deep treatment
Besides wheat, local condiment adds one continuous line greatly to also be model showed a country to save 200 much treatment cost. In June 1996, 20 many chili of local are cultivated door form treatment alliance, pluck treatment is centered after chili, pink of make it chili, sell Hua Long's condiment the plant, "Cultivate an accrual to rise 20% , model showed a country to save the treatment cost of 50% . Model showed a country to save the treatment cost of 50% ..
Finally, labor cost is low
1996 the end of the year, model show a country to build early or late make a range 2 factories and 3 factories, produced per year a quantity to raise 216 tons. Need hand? The 2 mother's brother of native place are mayor, come from village accost immediately 200 many labour force. The family does not say two words, model the pay that shows a country is whole Heibei lowest for a time. Fellow-townsman also does not complain, "Not urgent, you earned Qian Ken to decide won't treat unfairly we! You earned Qian Ken to decide won't treat unfairly we!!
Right, had cost advantage, fan Chengguo is in a country market carry all before one, one year battalion closes to exceed 50 million, the sales volume that makes Heibei, Shanxi very quickly the first.
Arrived 1997, model show a country to be placed again " sale 600 " plan, "600 ranges are established with north in the Yangtse River the agency with wide, close, fixed dot, to march China north, Hua Dong, east 3 provinces and Central Plains found. To march China north, Hua Dong, east 3 provinces and Central Plains found..
In those days in May, model show a country decisive the member that expedite 182 sale, 20 many provinces of whole nation of leave for different destinations, "Catch to agency put greatly small, catch small enlarge to terminal market. " depend on low privilege, his with one action built network of many 600 sale.
Then, model show a country to roll out at 3 o'clock sale step, exciting agency is done do greatly strong.
The first, award shares out bonus. Model show a country to be taken out annual 20% of accrual, share out bonus technically to agency, "Outstanding achievement is better, share out bonus of the end of the year is more.
The 2nd, sale outstanding achievement matchs. Agency can acquire China dragon share, become partner, "Year sale of 200 thousand less than, every 10 thousand first wives 1; Sell 200 thousand to of 300 thousand, every 10 thousand first wives 1.2; Sell 800 thousand above, every 10 thousand first wives 2. Every 10 thousand first wives 2..
The 3rd, fortune is shared. 1998, model show a country to offer 100 millionaire plan, "Pass 2 to 3 years, 100 millionaire are brought up in agency. " not only such, he still buys 1000 cars, cent admeasure the Yangtse River is used with agency of 1000 counties class, "Establish a point to town, spread money to the country. "Establish a point to town, spread money to the country..
This is returned Oh! 600 agency send force, model show a country to be in at a heat 794 counties delay north reach inn of 220 thousand small shop run by couple, non-staple food, a small shop attached to a school, cover more than 600 million population, "There is a Hua Long on average in every 2000 people small sell store. " arrived 2000, already agency of 30 China dragon becomes moneybags of 1 million class.
Arrived in August 2000, model show a country to in the country again, save path and highway of villages and towns write wall ad on the way, "China dragon face, see every day " . After this, model show a country to be rolled out early or late " comparatively well-off family " , " the move that boil eats " , " armour one wheat " , " A child " the convenient cover that waits for 14 series.
4 years short time, china dragon product has covered 1918 30 provinces of countrywide, counties, sell every year exceed respect range 100 million packets, finished " the country surrounds a city " strategic conception. "Capturing city " the opportunity arrived.
However, health master and unite this a few years to also do not have at a loose end, hold the urban share of 70 ％ already. Want to compete for championship in the high-end market of raise of strong opponent annulus and elder brother, easier said than done?
Nevertheless, fan Chengguo has his idea oneself, the decision abandans China dragon brand, sale chief inspector is urgent, "Hua Long is famous now degree so tall, need not waste! " " not, using talent is wasteful time. Using talent is wasteful time..
Why? Come for years, hua Long's advertisement bespreads the whole nation 2, town of 3 class county, low end locates in had formed, make consumer impressive. So, model product of innovation of determination showing a country, the customer that invites a city knows Hua Long afresh.
"Rural consumer says material benefit, of the graph is petty gain, convenient, cram oneself with food. And in the city, consumer confrontations feeling, mouthfeel and psychology are experienced value most. " then at the beginning of 2002, model decision showing a country produces pure wheaten fabrics to be tasted newly, name today Mai Lang, "The rippling wheat with meaning aureate analogy. " noodle with " play " for characteristic, "Via boiling, classics bubble, tenacity is good. "Via boiling, classics bubble, tenacity is good..
More important is, today Mai Lang broke through convenient cover " nutrient bottleneck " , "Microelement is joined in flour, element of bone of natural flesh bone is added in powdery bag, sauce bag. " this, model show a country to hold high nutrient old standard, hold out close city.
In July 2002, model show a country to invest at a heat 20 million, build today Mai Lang produces base, "Year change wheat to be equal to periphery the crop of 60 counties, solve problem of 100 thousand person obtain employment. " near base, area of many mus 100 thousand establish of professional greens colza drives treatment industry to develop, "A county opened 8 chili processing factory, produce per year dry chili 3000 tons, chili pigment 150 tons. Produce per year dry chili 3000 tons, chili pigment 150 tons..
As a result of methodological correct, a year short, today Mai Lang broke through 1 in the sales volume of big city 100 million.
Today wheat man sales volume rises ceaselessly, two elder brother in the city did not work, "Spread money to the country on one hand, the base camp of occupational Hua Long; On the other hand, depreciate considerably 30% , maintain urban market. Maintain urban market..
Tripartite is killed be inextricably involved, model show a country to swing a killer mace, "April 2004, the day clear provision of China dragon group and Japan is joint-stock establish Qing Dynasty of Hua Long day, model show a country to take the investment of more than 1.5 billion. " at that time, day clear provision is the first business that produces convenient range, father installs a cane 100 blessing excogitate juice of the first packet of chicken in the Osaka 1958 convenient cover, be by address sb respectfully " the father of world convenient cover " .
So, why is day Qing Dynasty willing to invest Hua Long with 1.5 billion cash? Original, day Qing Dynasty was taken a fancy to model the manufacturing base that shows a country, "Today Mai Lang has country's biggest raw material base, the first workshop is in farm, produce per year a quantity to exceed 10 billion packets, sales volume with annual the rate of 40% rises. Sales volume with annual the rate of 40% rises..
When those, model the sale network that shows a country spreads all over the whole nation, "Face wide point is fine " , because day clear provision is ab extra door, have capital and advanced technique for nothing, cannot be in domestic base oneself upon, then bilateral chime in easily. Result model shows a country the not needing the slightest effort was done 1.5 billion.
After this, model show country and day Qing Dynasty joint development goes " KK technology " , made ply increase of 50% thick play a side, the heft of a packet of face increased 30% . Model show a country to name " big today wild " , still invite shadow emperor yellow Bo to advertise, "6 bags carry 7 bags on the head, one box much bag! One box much bag!!
Had old man support, model show a country to begin to break money to make conduct propaganda. He invests with great quantity 20 million, in CCTV concentrated bomb, "Play well, play cleverly, play flavour tiptop " resound through great river north and south, today with one action of wheat man sales volume breaks through 10 100 million.
Subsequently, model show a country from sports sale proceed with, today Mai Lang leads an international market. 2004 the end of the year, he invests 50 million, those who support scientific expedition to pound antarctic " A glacial dome is nodded " , the country is polar inspect the office to cooperate formally with Hua Long, "Today soup of wheat man spirit plays a face to check team member for Chinese antarctic division special face. "Today soup of wheat man spirit plays a face to check team member for Chinese antarctic division special face..
Model expenditure showing a country 1.6 million took a minute of antarctic ad, broadcast in CCTV gold time. "Inspect soup of bone of team member edible to play a side, was equivalent to drinking boiling water of the 600 bone that overcome delicacy.
An advertisement cost of 100 million is cast, effect is very distinct also, today Mai Lang grabs the market share of below 30% forcedly from inside hand of two big tycoons, year battalion receives with one action to exceed 2 billion.
After this, model show a country to leave again rose to pull noodle shop. 2006, he opened the first in native place Long Yao today soup of wheat man spirit pulls noodle shop, "With characteristic bone Shang La face is given priority to dozen, use unripe delicacy to draw face and pig bone white boiling water, transparent kitchen, spot is made. Transparent kitchen, spot is made..
Nowadays, hua Long produces per year a quantity to rank the world the first, distributing in the whole nation 17 production base, produce per year a quantity to exceed 12 billion packets, have stuff many 26000, today brand value of Mai Lang is as high as 8 billion.
"The world relies on passion and impulse to change, rely on to be maintained calmly with reason. " this is model show a country.
