△ associates: Enterprise of a globalization
[once Wang Zhe]
Associate, one once lay the computer brand of Chinese PC top, liu Chuanzhi and Yang Yuanqing are the legend character in national eye, in military successes of PC computer domain quite abundant. But this paragraph of time after 5G voting door, couplet says presumably, do not calm quite, the add fuel to the fire of all sorts of public opinion, caused the criticism like user, netizen and media tidewater, let associate at where the wind and the waves are highest. Associate to encounter unprecedented major difficult position it seems that, with respect to voting afterwards hair cannot go against the multiple and public crisis that turn.
Already kicked off before 618 shopping festivals, be in Beijing among them in the 618 opening battle east, associate as before sales volume is considerable carry off name of head of jotter sales volume. But interesting is, the scale that the jotter sales volume that associate takes total sales volume is not very tall, game the coronal of this sales volume is taken away by old rival HP. Although unplug so that the head prepares on gross, but go up in contention of game jotter new user, associate to lag behind at old rival it seems that.
In the past, ethical brand associates after taking over the personal computer business such as IBM, NEC, make PC market very quickly one elder brother, HP these year all the time " hold back is bent " , but the hat that wearing chiliad second. But come in nearly 9 years, it is better and better that the PC impetus of HP appears, the development case with global PC new first quarter market was announced 2018, HP continues to maintaining shipment to estimate global first place, associate more than, the computer firm such as Dai Er, grand Chang .
2018 in the sales volume data first quarter, indication HP grows 4.3% compared to the same period in volume of this quarter shipment, about 568 thousand, associated to grow 5000 only. Report of IDC of tripartite orgnaization shows, associate competitor HP company is already successive volume of shipment of 5 quarters whole world is banner, associate to the 2nd banner extent is already successive 3 quarters expand.
[reason one: Tear open east the wall fills on the west wall]
In Feburary 2017, associate those who release 2017 the report shows first quarter, the net gain of its PC business is 98 million dollar, glide compared to the same period 67% . the person that offset is expended, the price of goods of the most sensitive nothing is more... than, and as a PC manufacturer, cannot evade the issue of price on the high side naturally. Same computer is configured, associate the price of computer can compare other trademark commonly many hundreds of yuan, in this respect also confirm is worn associate profit is in progressively shrink. Want to walk out of predicament thoroughly, such tearing open east the wall fills the practice of the wall is not long apparently on the west plan. How to innovate, cater to user be fond of, it is to be placed in associate a difficult problem before.
[reason 2: The stock market keeps on retreating]
Be in not long ago, associate the stock is moved to give constant to give birth to an index, since June 4, will replace by stone drug group. This is to associate the group is given birth to the 2nd times by constant exponential eliminate. Associate the group entered Hong Kong constant to give birth to an index first 2000, but after 6 years by eliminate, join afresh till March 2013. But from 2013 the constant that be brought into points to since, associate group share price already accumulative total drops about 57% .
△ associates attempt of line of group month K
Associate to this group response says, "We respect constant to give birth to result of examine and verify, but the abidance that we pay close attention to a company particularly transition, and bring the long-term redound that can last for partner. We think, constant gives birth to result of examine and verify, can not be opposite the substantial effect with our stock performance long-term generation. Can not be opposite the substantial effect with our stock performance long-term generation..
Associate can oppugn such wind to the outside small cloud is weak, one part reason should be to associate in 2017/2018 money year newspaper of money of the 3rd quarter gave out a good report. Battalion total camp receives about 13 billion dollar, achieved the past 3 years to come Chan Jixin is tall. Although money signs up for announce good news, but share price goes low all the way however, couplet most propbably needs hereinto to think over.
Line of K of △ HP month pursues
[reason 3: Of the competitor powerful]
Associate market of computer deep ploughing, the most brilliant when, associate computer occupies home the market share of 40% , have its tradition advantage. Under photograph comparing, the HP that come from afar, hold share of 10% or so home market.
Nevertheless, scene of division other people is not waited for, mulberry cropland blue sea changes instantly. HP with young change, individuation and method of fractionize melt into, cooperate to go up with the line channel, basically be edge tool with frivolous jotter and game jotter, growth is rapid.
Bank of meantime HP president is returning to pair of HP loosely rise abruptly had very big effect, turn around after returning PC market, he discovers the problem of HP very quickly: "The HP previously is dovisher, more conservative, we can listen to channel morely now or the feedback that the user gives us. " , he dismissed 1/3 above of HP China is in charge of high, exciting group coruscate is angry.
HP costs sale of effort infiltration campus to popularize at the same time. Inchoate garrison 20 colleges, at the beginning of 2017, had entered 80 colleges. The promotion of HP hope undergraduate can be touched amount to the consumptive group that has energy most, clingy vermicelli made from bean starch.
[finally: Associate how should walk out of predicament]
Sun Yanbiao thinks, associate the problem that what at present is faced with is the competition that cross a boundary, computer is original the in a sense is recreational tool, information gets a tool, show amid one part function is replaced by the mobile phone. As a result of the portable sex of jotter, company of mobile phone department is entering bureau jotter market in succession. "Thinkpad still has now little red place, the innovation of other side is main it is backwater not before. The competitor that those cross a boundary and comes, china for, millet jotter, with the formidable opponent HP to its give tit for tat, associate to have answered court hardly. Associate to have answered court hardly..
△ associates the president holds CEO Yang Yuanqing concurrently
Of course, associate to this should not sit by and watch is paid no attention to, also have sales promotion ceaselessly kind what the activity aims at HP to send force is frivolous this, game firings originally. Associate, HP is bilateral this year " match powers " will more intense.
Say presumably to couplet, once the dream has been written down the history, today's dream still needs to continue to create. But the commerce that associates at that time is decision-making the detail of backside, still can offer reference, it is today's enterprise already, also be associate oneself the dream tomorrow.
[small core quizs] associate computer and HP computer, do you like to use which?
