On May 31 afternoon, pan Gang of president of Yi interest group shows body Yi interest 2017 year shareholder plenary meeting, make working report of year of board of directors. Show a body just as Pan, bubbling with noise of good a period of time " break couplet " hearsay at long last disintegrate. This year on March 26, " Pan Gang of president of Yi profit share is taken away to assist investigation " message, begin many on each website and gregarious media transmission, ferment ceaselessly. A running fire of Yi profit share makes it clear that announcement says Pan Gang treats a disease in abroad twice, inexpiable still disturbance, of public opinion of network of it serves to show feral.
And the near future, the enterprise that is perplexed by all sorts of hearsays, gossip but more than. A few days ago, "Plum Yan Hong has small 3 and Yo has one child " the hearsay grows in intensity, baidu must publish a response, bitterly attack hearsay " pure belong to fictitiousing zero " . And, the response of Baidu points out, "What this the feral, society of the abominable, the force with which sth breaks out of content of start a rumour affects is big, damaged the reputation of party already badly, caused harm to Baidu brand " , because this already collected evidence to report a case to the security authorities to public security mechanism, investigate the legal duty of rumormonger and baleful peddler stoutly.
Another Internet tycoon Alibaba, also became together with Baidu recently " fellow sufferers " . The netizen says in small gain dispatch, the meeting when new personality of the Baba in A enters office has " the game that break ice " link, be worked in the same place to ask a lot of illicit that involve sexual aspect close question namely. This netizen still deserved to send a few pieces of pictures that enter office, incident is caused discuss inside course of study. Result, alibaba says in response of small gain dispatch: "Experience of the place in graph article is by no means Alibaba's employee, more with Alibaba groom content is without a relation. Hope broad netizen week knows prudential. Hope broad netizen week knows prudential..
Cong Yili arrives Baidu, arrive again in A, still had many times the golden dragon fish that the news briefing refutes a rumor, the frequency that industry bibcock enterprise suffers gossip to atttack appears taller and taller. Especially a few networks from media, the incident of false information produces field of fictional transmission economy from time to tome. These networks are playing the banner that public opinion supervises from media, the product that is not pair of enterprises, service undertakes be supervisoried normally, be fond of gossip, speak or act on hearsay evidance however, message of dispersed recreation the Eight Diagrams, become gradually " rumor " caused platform.
People often says, "The rumor stops Yu Zhi person " , but this word is in,appearing from media times is infallible law no longer. Urgent hair announcement has the company related even if refute a rumor, clear, but effect very little, the rumor still grows in intensity. On one hand, the maker of the rumor is very clever, either do it to the product of the enterprise or business directly, make up however information of a few specious recreational the Eight Diagrams, a lot of hearsays are checked hard at all; On the other hand, these people know well greatly the transmission rule of Internet, know what kind of information causes the transmission of virus type easily, and be in the transmission of the rumor have add fuel to the fire. News has its strict and normative pull current Cheng, news news needs to follow objective and true principle, however, some from media often " listening to wind is rain " , do not try to check to pertinent information, some is intended even with ballad rich name, with ballad gain benefit.
Gossip flies the backside that pass, concealed shows the shadow of malign competition between the enterprise. These rumors are mixed with its greater transmission power puzzle quality, cause market wave motion and public panic again and again, order of disturbed market economy, influence economy health develops. It is with Yi Li exemple, because of Yi benefit president Pan Gang ever was passed for a time " break couplet " , company share price also drops greatly accordingly, odd-numbered days market prise evaporates nearly 6 billion yuan. And return as Pan Gang, "Break couplet " the rumor smashs, up to on May 31 closing quotation, share price of Yi profit stock is 31 yuan about / , go up for 9.96% , dish in for a time harden. The strong reaction of the market, with this before " break couplet " the share price concussion that the rumor brings about formed bright contrast.
A few networks from media cruel grow long already, in recent years, wait to blend in the daily life of common people from media platform as small letter, small gain, all sorts of from media chaos the elephant has the power that grow in intensity greatly. Strengthen hit like processing from media chaos, built healthy and orderly network environment to become the issue that must face up to. Want to effect a radical cure rumor chaos flies phenomenon, must go out from media to the network superintend heavy fist. A lot of from media operation person be in " attention is money, eyeball is accrual " below stimulation, click a quantity for pursuit, read rate begin to become " by hook and crook " rise. Accordingly, superintend also want " hand leaving firm " , to be the date of sale of start a rumour of the purpose with gain, should chase after in time duty, punishment reachs the designated position, cannot hold the post of its Xiao " ballad " outside the law. Give heavy fist only, ability has awe effect effectively, make peddler awe-stricken the force on finger tip. In the meantime, network space is not the ground outside the law, director branch also should catch up with from the development of media speed perfects relevant law laws and regulations further, for from media operation person establish stricter rule, decide more careful regulation!
Bing Hui of Zhao of southern daily reporter
