" the elder sister that brave the wind and waves " (the following abbreviation " billow elder sister 1 " ) just ended 4 months, " billow elder sister 2 " go up hurriedly with respect to ground of too impatient to wait line, this has rather some too fast.
Former still let audience remain fresh in one's memory, under contrast, the audience looks to the 2nd season apparently the requirement is more strict. But very regrettablly, from what had broadcasted two period in light of, the level of the 2nd season anticipates without the ideal that reachs an audience, elder sisters even because " thrash " with professional ability too poor and search is heated up on frequency.
If be " billow elder sister 1 " search a the most appropriate footnote, that is certainly " leave high low go " , but " billow elder sister 2 " did not accomplish even Gao Kaidou.
On June 12, 2020, " billow elder sister 1 " head sow became class of a phenomenon to explode paragraph, be in almost below the case that 0 announce send, sow the first day to be fond of carry 250 million broadcast a quantity, two days heat up topic of small gain of search, a week to exceed 8 billion to on 6, discussion quantity is adjacent 3.8 million, this also lets " billow elder sister 1 " become the first gear put together with commercial highest 2020 value art.
Regretful is, program series is done not have elder sisters " break the age to restrict " thematic mining gives his ought some deepness and value, still lean however " female actor has headdress flower " this kind falls common clue will catch person eyeball, this lets " billow elder sister 1 " sow namely summit summit, subsequently public praise drops all the way.
This thinking " billow elder sister 2 " the experience lesson that can draw the first season, add writes the first season to drive sowed tall smooth hour, but the result is disappointing.
Before broadcasting, " billow elder sister 2 " a the biggest transmission, it is Huang Xiaoming, Li Fei actually with Angelababy3 person age old job is turned over, announce to exit with Huang Xiaoming finally " billow elder sister 2 " ring down the curtain, this hard to avoid makes a person feel unwell.
Even if " sacrificial " a Huang Xiaoming, " billow elder sister 2 " head broadcast show still not beautiful, broadcast the quantity is spent with topic discussion far not as good as the first season.
The 2nd period it is the inadequacy that let an audience see professional ability of this group of elder sisters more, "Program series and this group of elder sisters think red heart abundantly clear, professional ability is no good still do not try hard, at the same time thrash with a giggle wants to do a topic to break up at the same time red, mango is this to want to let " billow elder sister 2 " go " happy and comedic person " will the course acclaim a circle? " Xiaowang oppugns the audience, on small gain, xiaowang such doubt sound is incessant Yu Er.
The audience compares a year one year clever, if continue to cover a road to step down according to this, be afraid " billow elder sister 2 " it is not just " low " , "Low low go " even " low open chaos to go " possible.
The personage inside course of study expresses, " billow elder sister 2 " leave the bureau is adverse, with the closest recreation the circle explodes the melon that go out " too much and big round " about, of future go situation, still want to see the quality of program itself.
Although leave high low go, but " billow elder sister 1 " what summit summit period creates is brilliant with commercial value it is undeniable, this program pulled 13 advertisement brand for mango TV assistance, 500 million multivariate advertisement income, turned over the membership number of times to contribute vast power for annual.
" billow elder sister 2 " the extra dividend that also had the first season, sow obtain below 15 commitment namely. According to relevant report analysis, " billow elder sister 2 " the dimensions that enrol business may exceed 1 billion yuan, will bring for mango reverse the income enrolling business of times.
Other put together art the program is pressed mostly year will make, " billow elder sister 1 " just received an official on September 4, 2020, 4 many short month " billow elder sister 2 " came on stage hurriedly, is this why?
Relevant personage tells to light finance and economics, " billow elder sister " this kind of program and had gotten test and verify " run brother " , " the limit is challenged " wait for successional put together art not same, " billow elder sister " do not have long term continuity actually, because the itself of of 30+ high grade female actor inside recreational group puts an amount,be finite, 2 because this kind of program relies on the change that content, contest makes very hard to enlarge appeal,be, popular attention is spent still is to depend on female actor itself actually, but cover a road to look long also hard to avoid will be fatigue.
If this kind of program wants to maintain heat to give a group continuously, acclaim this one road to go only almost. But sheet relies on hype to suck eyeball, it is the loss of tablet of speak or sing alternately substantially, such program does not have long vitality.
Of stage a come back " billow elder sister 2 " , reproduce the first season very hard again probably explode the paragraph is mythological, but its purpose, also not be to do to have but the phenomenal degree program of continuity. It puts the content that be in, it is to be driven in nevertheless treat customers before thoroughly aesthetic exhaustion, " billow elder sister " the value of this fascia overdraws, again bleed white, only this just.
The birth of a gold-lettered signboard
Will look from commercial value, " billow elder sister 1 " it is put together of class of a phenomenon really art.
" billow elder sister 1 " sow a day to be worth small gain to heat up search to stop more rectify and reform, but even if is this kind of circumstance, " billow elder sister 1 " still swept across each head of big media quickly. According to relevant media coverage, the program leaves sow 3 days, first phase (cent fluctuates two period) always broadcast a quantity to be amounted to 600 million times, the elder sister # that # of small gain topic braves the wind and waves reads a quantity nearly 6 billion.
According to the elder sister government that brave the wind and waves small gain shows, from sow receive an official, altogether behead obtains entire network to heat up search 2303, among them, small gain heats up search 645+ times, 96 TOP1, the night that becomes a group is highest 15+ topics are in at the same time a list of names posted up, a list of names posted up of 24 hour bully heats up search 40 times, fault of search of the heat that wash a list of names posted up is gotten run. Art favour data connects a coronal 12 weeks, bone data ascends a top 11 weeks, vlinkage38 Cidengding, art a list of names posted up ascends small gain put together 28 times very.
In " billow elder sister 1 " " guide " below, mango exceeds intermediary core business index and outstanding achievement all obtained superior performance 2020. The outstanding achievement that evening released on January 10 is premonitory show, the company predicts to realized vest in to appear on the market 2020 the net gain of company shareholder is 19-20 100 million yuan, grow 64.32-72.97% compared to the same period.
Mango exceeds intermediary to say, inside report period, " the elder sister that brave the wind and waves " " the friend has listened please " " the romance of the wife travels " " penetralia escapes greatly " " star great detective " wait for popular put together art and " the name with family " " under bright and beautiful garment " " below one station is happiness " " coloured glaze, drive company ad income and member income growth effectively.
Be worth what carry is, left on June 12, 2020 sow that day, mango exceeds intermediary dish in touch for a time harden, up to that day closing quotation, share price goes up amount to 6.82% , total market prise is one hundred billion three hundred and ninety-five million yuan.
The outstanding achievement that exceeds intermediary with mango of a when the river rises the boat goes up too, still have value of the person energy of life of the elder sisters that enter a program and commerce.
10 thousand alizarin red, the one numerous elder sisters such as Fei of Jin Sha, Wang Fei, Li Sidan Ni, Meng Jia came true " break up red " , activity of promotion of business affairs acting character, brand, direct seeding and business act thick as hail. Release according to Sohu " value of business affairs of billow elder sister checks and accept a report " show, just receive an official in the program when, most elder sister realized the skip a grade of business affairs resource, even already somebody realized business affairs resource " fly litre " .
It is reported, zhang Yuqi is an elder sister in add Dai Yan newly the amount is maximum, took 6 new Dai Yan at a heat, 10 thousand alizarin red after close therewith, also took 4 brands Dai Yan and ambassador of figure of an United States makeup.
But leaving before sowing, the put together that everybody did not expect the string on this archives haste art after sowing, leaving actually is this good conditions.
According to relevant media coverage, " billow elder sister 1 " what business of early days action begins is not successful, bring about exclusive coronal name to fall to small commodity card actually " Buddhist sweet beautiful jade " in the hand. It is reported, buddhist sweet beautiful jade is taken " billow elder sister 1 " exclusive coronal name spent 40 million yuan only.
And build up the process of elder sisters also has twist more. It is reported, refus of Dou Wan of a lot of elder sisters passes " billow elder sister 1 " invite, it is disagreement of schedule for showing motion pictures in a theater on one hand, on the other hand, this file program did not consult quality, everything is sealed, very much female actor dare not risk this risk. Yuan Shan Shan is in " billow elder sister 2 " had said in the program, the first season ever also had invited him, but she did not go.
The accident of the first season is successful, let " billow elder sister 2 " became a fat in actor and brand business eye, a lot of female actor will " billow elder sister 2 " regard as search red significant opportunity.
Brand business people also confused crowded and to, according to lighting statistic of finance and economics, include Jin Dian, beautiful group actor choosing, Vivo, taste only meeting, have thinking of high-quality goods class, Swisse, LUX, pea, De Fu, fish of the air conditioning that protects motor-car of report of Shu Bao, penknife, beauty, Jin Long, .
According to relevant media coverage, " billow elder sister 2 " the likelihood that enrol business is in ten yuan, it may be said is harvested quite abundant.
All these is disclosing a message: " billow elder sister " became gold-lettered signboard.
Let a bureau of person disappointment
Although enrolled business level to obtain the affirmation of true gold silver, but look at present, " billow elder sister 2 " opening those who sow level to did not achieve sth used to one's own advantage to expect a cost apparently. If say " billow elder sister 1 " it is to leave high low go, so " billow elder sister 2 " even " leave high " did not accomplish.
" billow elder sister 1 " advocate making make up one's mind is " 30 and black horse " , show the self-confidence of female of different age level and beauty to the audience, allow the best way that the audience sees the female of this age and he gets along.
This kind of concept just was leaving the person makes find everything new and fresh admittedly when sowing, but make progress as section purpose, the audience discovers elder sisters begin more and more cater to an audience aesthetic, arena tends gradually absorb, and these rich, posted female star people lifestyle and average woman also do not have general character.
Audience light snow tells to light finance and economics, "Just began to visit elder sisters, be gone to by their self-confident infection really. But program later period, can see elder sisters are pressing to what maintain apparently quality, still have dialogue young thin aesthetic pursuit, this makes me very disappointed, is the theme of this file program to let schoolgirls accept every age paragraph best oneself? Finally still is not the odd group that walked into age angst and appearance angst. Finally still is not the odd group that walked into age angst and appearance angst..
And go up in content, " billow elder sister 1 " also fall into convention to later period, production conflict of camera bellows operation, careless editing and rearrangement, false show " coquettish is operated " . Finance and economics of small Yang Xiangran shows another audience, "See finally, program series is creating the contradiction of elder sisters intentionally namely, guide vermicelli made from bean starch to rip force go maintaining temperature, really dull. Really dull..
A lot of audiences think, this file program is to wrapping around nevertheless " her force " the bonus that appearance goes to having women's right, this is brought about " billow elder sister 1 " was immersed in leave high low the awkward situation that take.
And " billow elder sister 2 " leaving bureau encounter awkward hour: Head sow that day, just caught up with Zhang Bichen Hua Chenyu is maiden and parturient " big melon " , the heat of acting pregnant of bright of before be being added two days of Zheng did not fall, the netizen's energy almost by billabong of place of topic of the Eight Diagrams, " billow elder sister 2 " head sow sale to appear very passive.
End before distributing news dispatches, the elder sister 2# that # of small gain topic braves the wind and waves reads a quantity only 1.2 billion, broadcast a quantity far also not as good as the first season. Mango exceeds intermediary share price to also do not have a surprise, went up on January 22 only 1.62% .
In fact, as a result of the sodden end of the first season, netizens also are done not have very expect " billow elder sister 2 " arrival. Spot of chamber of commerce is enrolled early in the mango October 2020, huo Wen hopes, Du Hua discloses " billow elder sister " when the silhouette of honored guest battle array of the 2nd season pursues, already the netizen expresses, "Billow elder sister 1 already so awkward, billow elder sister 2 do not come out to pull forcibly honour. Billow elder sister 2 do not come out to pull forcibly honour..
Program series also is in anxious " billow elder sister 2 " heat whether the myth of on continuance one season, from program series the plan goes " Hei Gong " hype course can see. In the battle array of this one season, many elder sisters ever had gotten dispute, for example Dong Jie, Zhang Baizhi, Wang Ou, Zhang Xin grants to wait. When list firm exposure, have netizen doubt, is this file program to give " evil doing actor " wash white?
And leave before sowing, xiao Ming general and before cummer plum poors the makings that is the same as a stage is exploded to go out, come back namely after Angelababy dispatch, huang Xiaoming announces to exit the transcribe of the program, let " billow elder sister 2 " did not leave sow leave unwell impressions for the audience.
Make from the content of first phase and contest on in light of, " billow elder sister 2 " the set route that still taking the first s surname, overturn without what let a person shine at the moment the gender innovates, depend on elder sisters only with the point with the first different season arena is sung first jump to be revealed apart, contest is made going up also is cent is two battle group only, by agent Du Hua is guided " group of the challenge that defeat billow " , huo Wen hopes to guide " multiply wind head to defend hit series " , on whole for, drabber still.
Of the 2nd season arena behaves not bright also look first. With the first season " Jing is colourful " photograph comparing, this one season is lacked apparently " sing jump all beautiful " actual strength clique, sing jump to perform grade apart, those who exposed elder sisters is short board, sing those who had gotten to jump badly, those who jump well sing badly, this brings about the 2nd season to have hardly arena gives a group first.
" billow elder sister 2 " theme " 30 and Yi " , also do not differ with the thematic big difference of the first season, whether still wrapping around as to this one season the skin of female force goes having extra dividend, still wait for test and verify of the Cheng after the program.
The bequeath problem of the first season was not solved, and desirable place also is done not have by accede very well, this lets " billow elder sister 2 " not only " low " , the likelihood still can is faced with " low go " problem.
About the doubt of kill the goose that lays the golden eggs
The first season already " sodden end " , why be less than half an year, did mango roll out the 2nd season hurriedly as before?
2016, wide report total bureau issues an announcement, stipulate in principle of excellent program of same archives true person broadcasts only inside a year one season. In fact, a program from prepare broadcast, need uses up tremendous energy and financial capacity, interval broadcasts one year one season, it is more healthy mode really.
And " billow elder sister 2 " with " billow elder sister 1 " broadcast time separated 4 months merely, rather appear too agog. The outside also has doubt, this kind of practice is equivalent to kill the goose that lays the golden eggs.
Some entertainment invests orgnaization investor Li Wei to tell to light finance and economics, " billow elder sister 2 " cannot be able to bear or endure so urgently sow, because mode of this kind of program does not have continuity probably,be, cannot form long term brand effect, the heat that so mango needs to taking the advantage of the first season still is in, the value bleed white that rolls out the 2nd season to look this section as soon as possible is taken clean.
Li Wei tells to light finance and economics, this kind of put together art most the content of core is actually " person " , of the battle array was this kind of put together art formidably close inspect a foundation.
Actor cruel rolls out " chase after light! Elder brother " why to achieve " billow elder sister 1 " lung-power, because netizen place speaks,not be actually " fat " , however " chase after light! Elder brother " invitation honored guest deal is insufficient, " billow elder sister 1 " and " billow elder sister 2 " have big Ga or just when red female actor will press,be blast, but " chase after light! Elder brother " honored guest battle array basically is " enrage too " male star, was defeated by elder sisters from the battle array one cut.
Although young female actor time also can come, but short-term in light of, eyeball can be sucked in recreational group and somebody is angry, the topic is spent, 30 years old when have the market + high grade female actor is a market that put an amount actually, the amount is quite limited.
Although Na Ying, Zhang Baizhi is pressed blast, but the 2nd season can have seen the exhausted condition of the battle array, the netizen points out, " billow elder sister 2 " put in overall age to slant big question, actor is average the people is famous degree also under go up first phase.
Elder sister of two season billow had invited 60 female actor or artist, if do continuously, certainly will should is faced with " nobody " predicament.
This kind of item is additional one large difficult position innovates namely. If follow-up program just goes " cover pattern plate " , did not overturn truly if the gender innovates, the new move of the audience is dangered very easily by fritter away. Will look at present, " billow elder sister 2 " although be made in contest,go up made little change, but set the sequence is overall agree with on one season, even of elder sisters " the person is set " fixed position also the elder sister with on one season group picture almost duplicate, audience hard to avoid has tired out feeling.
And the first seasonal purpose " sodden end " with all sorts of hype " coquettish is operated " , had overdrawn more or less the masses to " billow elder sister " the good impression of series program is spent, heat and discharge are temporarily, the program that has public praise truly only just is worth to be savoured repeatedly. If " billow elder sister 2 " later period still undertakes according to a present road, be afraid only the public praise of remnant also will be used up to danger.
From the point of higher level, " billow elder sister 1 " explode red, the outbreak that drove mango TV member and advertisement income the gender grows, among them, member paying fee is one of core competition ability of video platform.
Mango exceeds intermediary 2020 year outstanding achievement is premonitory show, number of active member of TV of year end mango is amounted to 36.13 million, 27.66 million what announce than the newspaper in 2020, grow about 30.6% , with the 18.37 million photograph of year end reversed times growth than coming true 2019.
Other video platform, if love actor to vacate, common the problem that faces member sluggish to go up.
By 2019, love is strange art break through early or late with the member amount of Tecent video 100 million, but meanwhile, member growth also begins to put delay, surprise in order to love art for exemple, newspaper of 3 quarters money shows, up to on September 30, 2020, love is strange art amount of total subscription member is 104.8 million, drop compared to the same period 0.9% .
In fact, mango TV also is exclusive the long video platform of a gain. 2017, mango exceeds intermediary first make up the deficits and get surpluses, realize net profit in those days 715 million yuan, and " love actor is vacated " still be in deficit.
But, the 3 tycoons of network video platform, still love actor to vacate. The mango TV nowadays is on system capacity still can't shake is existing " 3 sufficient tripartite balance of forces " market structure. But " billow elder sister 1 " explode test and verify of TV of Gong Weimang fruit probably can " tortuous path overtake " road: Of mango TV abstain content ability and the deepness anchor to female market to go up surely, can prop up a mango TV distinction to love the growing way that rise at actor probably, between the unripe vast sky that wins oneself in the tycoon's extruding.
But should accomplish this, rely on class of first gear phenomenon to explode only paragraph program is insufficient still. " billow elder sister 2 " can continue to bring interest income for mango probably, but can foreknow, use up so go down, this fascia is not worth very quickly with respect to meeting aftereffect. How to get value of more of more user, mining steadily, duratively, become mango TV to must want reflection issue.
