In domain of produce cable business, spelling great it may be said is one branch alone beautiful. 2019, spell great produce to clinch a deal amount achieves 136.4 billion yuan, predicted to break through 250 billion yuan 2020, it is China's at present biggest produce goes up platform.
Go all out from 2015 great when founding, rise, agriculture is to spell the Chongzhongzhi in strategy of great overall situation to weigh all the time. 5 years of time, spell great produce to clinch a deal the high speed that the forehead maintains year of 100% above all the time grows, in the meantime, dig to agricultural abidance, also let go all out great walked out of to have the way that fastens the produce cable business at other platform.
2018, the word with Internet the hottest industry is " last kilometer " , be in in players setting of loot demand side when, go all out great took the lead in putting forward 2018 " original one kilometer " the strategy, from " talent this locality is changed, industrial this locality is changed, interest this locality is changed " 3 element set out, began in supply side a series of practice exploration.
Be based on the deep ploughing to agriculture and distinctive opinion, go all out great will " original one kilometer " strategic application arrived on agriculture, drove the revolution of agricultural factor of production, broke what produce dimensions changes to restrict, change for produce brand laid solid foundation.
Nowadays, advance through development of 2 years, go all out great " original one kilometer " the strategy goes up in produce the progress that go up how, what to bring for agriculture, country, farmer and oneself again?
Agriculture products of new report business goes up, drive an industry to weigh model
In development process of economy, a bit is an industry digitlization transition that we can see at present already became hasten of general trends place. Digital economy permeability of China has been achieved 36.2% , but this also is presentative only, permeability of each industry figure has very big difference, course of study of its middle peasant has 8.2% only.
Be different from manufacturing industry standardize easily, agriculture is a more complex industry, especially Chinese agriculture, be a model " big country smallholder " develop a condition, digitlization transition of agriculture is relatively slow.
Going all out great wait for new report business to appear previously, in Chinese traditional agriculture, existing to grow long chain between farmer and market, farmer people often cannot see final sale positive result. Of agricultural information not current, make produce sale radius narrower, add cultivate production hard dimensions is changed, standardization, often bring about a farmer to rely on day of corner that have a meal.
Be aimed at afore-mentioned problems, go all out great produce agriculture end with the mode of Internet " original one kilometer " carry even consumption continuously " last kilometer " , be together from sale side assemble in countrywide produce dispersedly, solve agricultural scale of production to change, the problem of standardization, satisfying countrywide user requirement while, search the optimal program that solves agricultural problem.
"Original one kilometer " optimized industrial catenary, integrated local agriculture natural resources, countrywide each district high grade and new agriculture products is placed before consumer, enlarged the sale radius of produce, accomplished produce truly " buy the whole nation, sell the throughout the country " .
Current, go all out great it is important to exceed 600 repeatedly continuously in supply side farming produce a division, exceed even agricultural generator 12 million continuously. Through to agriculture " original one kilometer " transform deep, go all out great in these farming produce a division, wait for the impoverished area that visits town in Yunnan, Sichuan, Guizhou, Hainan, Gansu Province especially, with mode innovation promotes produce quality, the farmer that help strength is become manage the double principal part with accrual, drive new produce brand to be born, the pomegranate that for instance the snow lotus fruit of county of Yunnan grave north, Sichuan can manage.
Go all out great the digitlization transition process that the ability of business platform released new report to also quicken produce to go up. Rely on " original one kilometer " the go ahead of the rest that waits for manufacturing segment, spelled great itself to also achieve more steady progress, user dimensions, order is added fast wait for dimension to spend all exceeded a trade the summation of other platform.
Data shows, go all out great the produce 2019 clinchs a deal the forehead achieves 136.4 billion yuan, exceed platform year to clinch a deal 13% of amount, outclass 3% right-and-left industries are average level. 2020 first quarter, platform adds experience farming store newly 270 thousand, already the 100% prefectural class canton that cover the throughout the country; Year is active the number that buy the home already was amounted to 731.3 million, 3 quarters add an user newly to achieve 74.6 million. This was mirrorred from flank going all out great wait for platform aid force to fall, the electric business osmosis to agriculture the process is being accelerated.
Hatch " new redneck " , from go up at all the agriculture that help strength develops
In process of new agriculture development, electric business platform just removed to aid postpone action, the core that new agriculture develops still wants with " person " for this. Because agricultural digitlization is transformed,need a lot of equipment and software, the premise that so new agriculture develops is to need to know the agriculture, number agriculture that also knows electric business already " new redneck " .
In aid farming hatch " new redneck " respect, I feel OK to draw lessons from spell great mode and overall arrangement, in this respect, spell agriculture of great deep ploughing old, also have speech right more on agricultural development exploration. 2018, be based on " original one kilometer " the strategy is right of this locality talent take seriously with education, go all out great founded great university, combine the intellectual structure level of generator of various places agriculture, build professional agriculture products to go up with Internet operation course, in order to make more stable, long-term go up system.
In the meantime, go all out great wait with great university for carrier, through cooperating with government sector and college teachers force, advance talented person of rural cable business to groom systematically plan. 2019, "Great university " the rural student that the course below the line covers 12 province, in the special training course on the line that forms on this foundation, accumulate touch amount to 490 thousand agriculture operator. Up to by 2019, spell great produce active businessman exceeds 580 thousand, 70% above pass great university to had accepted a system to groom. In the meantime, go all out great drive return countryside new redneck to exceed 86000 people, straight Lian Chao crosses 12 million agriculture generator.
These digital backside are OK of peek is, accompanying spell great exponential level to develop, distributinging whole nation is main farming the undergraduate that produces a division, go into town Wu labour returned countryside new redneck to also be obtained grow at full speed. These new redneck will become the main force that agricultural future expands.
And go all out great " new redneck " the part that taking on to produce cultivate virgin soil of area cable business each greatly, did the work of a lot of new capital construction. They are opposite on one hand farming the product assemble that produces a division, classification, treatment, pack wait for production and current link to undertake combing conformity, change for dimensions of area agriculture products go up next dozen of foundation; Become rich as the place on the other hand leader, attract more farmer to join the procession of electric business main forces.
The Yang Tian money that comes from county of Sichuan cattail river spells the typical delegate of great new redneck namely. The Yang Tian money that was born 1994 and the Wu Yun that are the disabled together began to do poineering work 2015, spelling energy centrally later great on, 3 months reached store operation 35 million yuan sale. After this, used a year of time only, they achieved 120 million yuan sale, drive obtain employment of many 50 disabled to do poineering work early or late, the help builds archives many times 500 to establish calorie of poverty door to take off deficient.
This shows, the discharge that goes up in agriculture at other platform relatively tilts for, go all out great " original one kilometer " the strategy, the core that develops in the light of agriculture -- on the person's problem, with " hematopoiesis type is aided farming " means gave out a perfect exam paper. Go all out great right " new redneck " education and drive, solved problem of farmer obtain employment already, can last what also promoted agriculture development.
With " original one kilometer " innovation mode solves agricultural difficult problem
2015, go all out great hold water, the gregarious pattern that buys in order to go all out is rapid fission, made one of trade of 3 big head report. And go all out buy this pattern, go up the earliest for produce namely of creation. Nowadays, go all out great go up to produce had more understanding and investment, be in " original one kilometer " on strategy, right " go all out " mode upgrades ceaselessly, with this specific aim the ground solves agricultural problem, the scope that expands like agriculture is changed, standardization problem, the farmer takes off problem of deficient, interest allocation to wait.
On the issue that turns in dimensions, go all out great through computation of big data, cloud and technology of distributed artificial intelligence, will dispersive agriculture is produced can be in with dispersive produce demand " high in the clouds " go all out together, make " farming ground cloud goes all out " system, got on before in time and space exceeding and dispersive demand, the order that gathers together to be centered relatively into each.
For instance, you buy a jin of apple today, he will buy a jin of pear tomorrow, "Farming ground cloud goes all out " gathered together inside short time coessential the requirement that change, break through China thereby since agriculture products is long-term " many pairs many " restrict, the intensive that walks out of a high in the clouds is changed, the new way that dimensions changes, let small numerous, the produce of poor dissimilation, can make it big industry.
On the problem of standardization, if say " farming ground cloud goes all out " the difficult problem that solved dimensions to change, that " great farming garden " the exploration that standardizes to produce namely. Go all out great through " great farming garden " wait for innovation mode, participate in formulate, guide standardization, unified the production that turn, cultivate and manage.
For instance, in Yunnan, spell great combination place of hot classics of courtyard of Yunnan farming division, initiate the place of fruit of formulate snow lotus and national occupation standard, provide reference for whole industry. In what enclothe farming produce a division, go all out great introduced from choice breed, improved soil, to improve the system of standardization of one a complete set of that cultivates canal of means, promotion to protect a level.
In addition, helping deficient up to aid farming on, go all out great fumble gradually piece " direct seeding + shop + brand + the talent grooms " the innovation mode of project of systematization of one a complete set of. Go all out great consume implementation end " last kilometer " with country of origin " original one kilometer " connect continuously, pass " new farming business mechanism " the interest principal part that allows farmer to become entire industry chain.
Up to by November 2020, go all out great already waited in Yunnan, Sichuan, Qinghai, Gansu Province, Tibet, Guizhou, Ningxia " 3 areas 3 cities " reach deepness poverty area to realize consumption to help deficient up to be enclothed completely. Because helping deficient up to go up,explore ceaselessly just about, also let go all out great obtained the whole nation took off award of deficient assault fortified positions 2020 " constituent innovation award " .
Epilogue
Deep ploughing agriculture " original one kilometer " after 2 years, go all out great go up to produce had more thorough understanding, through a series of mode innovates, exploration gives a batch to apply to smallholder to produce pattern, the low cost, agriculture solution that can duplicate.
We from which what deep-felt experience arrives is, rely on go all out great wait for platform of new report business, we enjoyed high grade produce and service with low case, and in supply side, through country of origin " original one kilometer " carry with consumption " last kilometer " connect continuously, reduce intermediate segment, the part of the farmer produces change, make the interest principal part of entire industry catenary.
And in the process that Chinese agriculture strides to digitlization from the tradition, in order to go all out great wait for the platform of new report business that is a delegate to form those who become productivity force, pass such as " original one kilometer " the strategy, stimulative farmer is added control increase production, optimized the allocation of the interest, quicken digitlization transition of agriculture.
